1. Linx Capabilities andCreative Portfolio HighlightsLinx Communications631-361-4400 info@linx.comwww.linx.com 2013 Linx Communications Corp. All Rights Reserved

2. Creative Portfolio Highlights (Please see our Capabilities Deckat the End of The Creative Portfolio) 3. Portfolio Elements Branding Websites E-Mail Campaigns Direct Mail Campaigns Social Networking/Misc E-Marketing Collateral Trade Advertising Consumer Advertising 3 4. Branding 5. 5 6. 6 7. 7 8. 8 9. 9 10. 10 11. 11 12. 12 13. 13 14. 14 15. 15 16. 16 17. 17 18. 18 19. 19 20. 20 21. 21 22. 22 23. 23 24. Websites 25. 28 26. 68 27. 69 28. 70 29. 71 30. 73 31. 74 32. Email Campaigns 33. Direct Mail Campaigns 34. 128 35. 129 36. 130 37. 131 38. 132 39. Social Networking/ Misc E-Marketing 40. 135 41. 136 42. 137 43. Collateral 44. B2B Advertising 45. 180 46. 181 47. 182 48. 183 49. 184 50. 185 51. 186 52. 187 53. 188 54. 189 55. 190 56. 191 57. 192 58. 193 59. 194 60. 195 61. 196 62. 197 63. 198 64. 199 65. Consumer Advertising 66. 201 67. 202 68. 203 69. 204 70. 205 71. 207 72. 208 73. 209 74. 210 75. 211 76. 212 77. 214 78. 215 79. 216 80. 217 81. 218 82. 219 83. 220 84. 221 85. For Video Work Clickhttp://www.youtube.com/user/linxcommunications 86. Linx Capabilities Summary 87. Our Vision 88. The Linx Model Linx is a Hybrid Model Which Unifies World ClassStrategic Consulting with Cutting Edge Design andMarketing Communications The Results are Unique Market Driven BusinessStrategies that Look at Needs from ProspectsViewpoints, Leveraging Existing Capabilities and Assets Linx Combines Decades of Real World ExperienceServing Over a Thousand Organizations, withContinuing Executive Education from Harvard BusinessSchool and Yale School of Management to DeliverBest-of-Breed Skills and Unique Solutions to Small andMid-Market Organizations Giving them a TrueCompetitive Edge 89. The Result? New Opportunities New Sales to Existing Customers Leveraging Existing Customers into New Products and Services Taking Advantage of Customers Relationships and Spheres of Influence Enabling Better Use of Assets Such asFacilities, People, Technologies, Capital, Culture and Relationships New and Better Usage of Distribution/Selling Channels New Relationships and Alliances Lowered Overall Cost of Doing Business An Important Factor in a Down Economy A More Robust and Permanent Profitability Model 90. How Linx is Different From an Advertising Agency: They Rely on Traditional Advertising Executions Because it is What They Know The Reach/Frequency Equation as a Stand-Alone Model Does Not Work as a Foundation Strategy From a Marketing Consultant We Can Implement our Strategies if Desired We Can Test, Pull Back and Adjust We Can Participate in Risk/Reward From a Design Company Art for Arts Sake? Never! We are Grounded in Business First and Foremost Speak the Language of Management Understand the Mindset and Culture of Companies and Industries 91. Strategy the Best ROI A marketing elementStrategy should provide 10X 1000X ROI ROI. Add in the efficiencies of technology and you bring that number to Market Driven 100X ROI. But begin Businesswith a sound Strategystrategy and yourTechnology Marketing entire program can100X ROI10X ROI deliver 1000X ROI. 92. Metrics Based Objectives To Achieve Overall Revenues For Year 1 of $____ Increasing ____ % per Year for Years 2 5 To Achieve Overall Profitability For Year 1 of $____ Increasing ____ % per year for Years 2 5 To have CMF of ___ Customers 0-6 Months ___ Customers 0-12 Months ___ Customers 24 Months To Have a Pipeline of ____Prospects To Achieve a Cost per Lead of $___ for Year 1 Reducing ___%for Years 2 5 93. Combining Business Silos to Create aCustomized Program 94. Deliverables Synopsis Market Focused Business Strategy The development of a research based modelwith clearly defined targets and low cost go-to-market strategies. Research A comprehensive view of current and potential markets from aqualitative and quantitative viewpoint. Unique and Practical Strategic Tools Segmentation Matrix, ValueChain, Competitive Positioning Quadrant, Marketing EfficiencyFunnel, SWOT, Designed Experiment, Lifetime Referral Value Market/Channel Development Identification of new markets and distributionoptions for existing and/or new products. Partnerships & Alliances - Identification, assessment and negotiations to leveragethe capabilities of existing organizations in new and potential markets andchannels. 95. Deliverables Synopsis E-Marketing Development Interactive technologies that help build betterbusiness models, including keyword analysis, vertical landing page development,comprehensive analytics, e-comm modeling, web site creation and back-endintegration. Branded Services The development of proprietary services that add incrementalvalue to current product and service offerings. Product/Service Design and Extensions Intuitive conceptualization andapproaches to creating product differentiation and brand building through design. Branding, Creative and Advertising The tactical execution of our innovativecommunications strategies including Drive-To-Web tacticals through the innovativeuse of both offline and online properties. Media and Promotional Programs Strategic planning to buying with a specialtyon creating unique on and offline multi media, tie-ins and trade programs. 96. Tools 97. The Segmentation Matrix Understand Your Market and Its Motivations is Critical tothe Success of Your Marketing/Sales Initiatives Segmentation Matrix Delivers The Who, What, Why, Howand Where of Your Marketing Program Enables the Organization to Understand what Value itDelivers for Each Unique Customer Type and How/Whatto Communicate Defines the Value Propositions, Offers, Go-To-MarketStrategies and Target Characteristics for Each Target/Sub-Market Creates Buy-in Across the Entire Organization and Allowsfor Consistent and Motivational Communications A Finely Crafted Segmentation Matrix is a Marketing Planon a Page 98. The Segmentation MatrixCan Be Defined in Multiple Ways, Creating Multiple Matrices Target 1Target 2 Target 3Target 4ValuePropositions Pricing/ Offers Go To MarketApproachRisk Mitigation 99. Lifetime Referral Value Linx Develops Your Lifetime Referral Value aQuantification Based on Appealing to Your CustomersSpheres of Influence or Referral Network Rather thanSpending to Resell the Same Customer Multiple Times Delivers a 8 to 10 Multiple ROI Compared withTraditional Lifetime Value Programs The Ultimate Retention Cultivation Tool LeveragingTargets who Have Already Bought into Your Brand in aRevolutionary Way Proof of Concept from Harvard Business Review 100. Customer Master File Analysis Your Customer Master File is the Single Most ImportantAsset You Can Have in Your Business Linx Examines, Analyzes and Communicates to Take FullAdvantage of the CMFs Potential Data Mining Siloing/Grouping Establishing Patterns Comparing Behaviors to the Norm Examines Market to Match Past Successes and PotentialTrending to Develop New Customer and Prospect List Integrates into Automated CRM Programs to ProvideActionable Programs 101. Messaging Hierarchy Three Levels of Messaging Marketing: allows the target to sift through the multitude of information and recognize your message whether or not they need that particular service at that exact moment Selling: communicates the core competency of the company and the ability to meet the base needs of the client, and as a result develops an emotional reaction that says internally, yes, they can do this for me. Technical: the specs, features, benefits, etc. Of the product/service set that ensures delivery on the promise made and closes the sale The Vast Majority of Businesses are Never Heard above the Din The typical American experiences 6,500 marketing messaging every day Most businesses market using technical messaging Linx Defines and Strategizes the Correct Hierarchy ofMessaging to Maximize your Success 102. Branded Services Linx Helps Your De-Commoditize Your Commodity Business Migrating Your Existing Service Set into Specificity in theMarketplace and Barriers to Competition Little to No Change or Additional Cost to Your OperationalStructure Creates Talking Points and Differentiation for the Sales Force Can Improve Closing Ratios 103. The Importance of Analytics Today, World Class Fortune 500 Companies are Succeeding Based onDeveloping Metrics and Understanding Analytics SMB Companies That Take this Initiative will Invariably Beat CompetitorsWho are Not Thinking and Planning on this Level What Does it Take? Linx Helps You Develop a ComprehensiveUnderstanding of the Market, Trends and Your Place in it Through: Primary Research Among Prospects, Current Customers, OldCustomers, Etc. Secondary Research to Develop Benchmarks A Deep Dive into Online Analytics that Yield Incredible Data An Honest Assessment of the Culture and Attributes that Drive YourBusiness and Provide Value 104. The Designed Experiment Direct Response is the Most Pinpointed MarketingExecution, but also the Most Expensive CPM Human Nature Makes Direct Marketing Programs Unpredictable Targets are Inundated with Information and Mail Directed Response Allows Marketers the Ability to Test asMany Variables as They Need to at a Fraction of the Cost Testing Four Variables: List, Copy, Format, Frequency Would Necessitate 256 Splits (If You Even Had That Many Names) We Bring This Down to Eight Splits Test any Medium (Print, Electronic, Broadcast) 95% Accuracy 105. Partnerships & Affiliations Linx Helps You Expand Your Channel by Sourcing New: Distribution Partners Affiliate Companies Sales Channels Resellers Allied Products and Services The Goal is to Achieve More: Feet on the Street Mindshare in the Market Evangelists for the Brand 106. Search Engine Marketing: SEO/PPC The Optimal Methodology to Leverage Your Online Efforts Industry and Competitive Analysis to See What is Being Searched Long Tail Key Phase Methodology Increased Relevant Key Phrases for Products and Services A Cost Effective Approach to Search Advertising through Pay Per Click Campaigns Search Engine Optimization Based on the Latest Algorithms from Google and Yahoo Sophisticated and Comprehensive Back Link Strategies Development of Simple, Effective Offline Strategies to Bring Targets to Specific Pages and Content within the Website 107. MailLinx E-Mail MailLinx E-Mail Marketing System Completely Automated System with Pre-Designed Template Client Controls the Data E-mails Can be Sent to As Many Predetermined Targets Siloed into Multiple Lists InstaClick Though Alert Feature Lets Rep Know when Target Clicks into Site, Where They are Within the Site in Real Time via E-mail Contact Info is Also Sent in E-mail for Immediate Sales Opportunities Provide Full Reporting of Results Complete Analytics Show Click Throughs and Defined Goals 108. The Sales FunnelReach/Impressions Target Awareness Level Inquiry/LeadFacility Visit Sales Conversion 109. Comprehensive Planning A Strategic Marketing Planning Document for Management The Marketing Plan Details How Business Objectives are Met Short Term Early Victories Positioning to Win in the Long Term The Plan Serves as the Blueprint for Going ForwardDetailing: Analysis Recommendations Communications Items Implementation Calendar (Benchmarks For Completion: Resource, Timing) Financial Plan (Budget Recommendations, Allocations and Cash Flow) All Aspects of the Plan Should be Reviewed and AdjustedPeriodically as Market Needs and Company Deliverables areAlways in Flux 110. Comprehensive Planning A Strategic Marketing Planning Document for Management The Plan Typically Includes: Situation Analysis of Current Market/Customer Breakdown/Trends Based on Research Target Market Sizing and Analysis Audit of Past Marketing Successes and Failures Competitive Analysis SWOT (Strengths/Weaknesses/Opportunities/Threats) Objective/Goal Development with ROI and Timeframe Benchmarking Strategic Development Channel/Affiliation Opportunities Brand Launch/Awareness/Positioning Strategies Development of Unique Marketing Messages Execution of Creative Approach Communications Tactics Promotional Programs 111. Example Tactical Elements E-Mail and Keyword Strategies Offline Drive to Web Programs Branded Service Identification Systems Vertical Marketing Programs Vertical/Horizontal Web Landing Pages with Specific Content Dimensional Direct Mail Affinity/Loyalty Programs Frequency Direct Response Programs On-Demand Printing of Collaterals with Variable Information Trade Show Traffic Building Programs Thought Leadership Public Relations Programs These are Just a Few of Many Traditional and Non-Traditional Tactical Vehicles Utilized by Linx Based on Budget, Expected ROI and Adherence to an Overall Strategic Plan 112. Overall Tactical Capabilities Annual Report Design Event Marketing Brand Development Identification Programs Broadcast Production Corporate Business Plan Development Product Collateral Materials Event Sales Kits Media Catalogs Research Capabilities Brochures Planning Press Kits Buying Co-op Programs Post Performance Analysis Consumer and Business-to-Business Presentation DesignAdvertising Product Launch Design Identification Campaign Development Packaging Execution Product Design Database Marketing Point-of-Sale Displays/Materials Direct Mail Public Relations Tie-Ins Frequency Event Planning Dimensional Sales Promotions and Tie-ins E-Marketing Programs Seminar Programs Website Design Branding E-Commerce Positioning E-Mail Programs Trade Show Programs SEO/SEM Theme Development & Tie-Ins Web 2.0 Executions Booth Creation Intranet Traffic Building Online Marketing/Affiliations Video Production 113. For More Information, ContactAndy Jacobs Michael Smith 631-361-4400