LIONS CLUBS INTERNATIONAL

FOUNDATION

LIONS CLUBS INTERNATIONAL

FOUNDATION

LCIF Coordinator

Meeting, USA/Canada

Forum

LCIF Coordinator

Meeting, USA/Canada

Forum

1

Wayne MaddenImmediate Past International President

LCIF Chairperson

Welcome and Opening Remarks

2

Cynthia BianchiRegional Development Specialist

USA-West and Latin America

3

Today’s Agenda

i. Leadership and Working Relationshipsii. LCIF Coordinator Roles and Responsibilitiesiii. Impact of LCIFiv. LCIF’s 5 Year Goalsv. Goal Settingvi. Fundraising Strategies

4

LCIF Steering Committee

2013 – 2014 LCIF Steering Committee:

Clement Kusiak, Chairperson, USA

Kajit "KJ" Habanananda, Vice Chairperson, Thailand

J. Frank Moore, USA

Jack Isaman, Canada

Rosane Vailatti, Brazil

Georges Placet, France

Dr. Tae-Sup Lee, Korea

Rohit C. Mehta, India

R.J. "Bob" Coulthard, Australia

S.P. Amin, Kenya

G. "G.R." Ramaswamy, India

Shinji Kayamori, Japan

Ching-Li Lee, Taiwan

Dr. Tebebe Yerman Berhan, Ethiopia

Wing-Kun Tam, Immediate Past LCIF Chairperson

•Comprised of 15 members•Every area represented

15 Steering Committee Members

150 Multiple District Coordinators

750 District Coordinators

45,000 Clubs

5

Working Relationships

6We Care. We Serve. We Accomplish.

District Governor

District Coordinator

District Governor Team•1st and 2nd Vice District Governor

• GMT and GLT Leader• LCIF Coordinator• Treasurer• Secretary

Multiple District Coordinator

Clubs

LCIF Steering Committee

Clubs

LCIF Coordinator Roles and Responsibilities

7

We are the nurturers of society

8

“We are giving people an opportunity to invest their money in creating the change they want to see in the world.”

LCIF Ambassadors

LCIF is: Lions helping Lions Serve. YOU are the link between Lions and LCIF!

9

You Are A Noble Fundraiser

You offer Lions:An opportunity to be generousA share in Lions’ global serviceFullest experience of Lionism

10

Inspiring Leader

What is YOUR vision for growing a culture of support for LCIF in your Multiple District?

How will you apply the general tools, messages, tips, and guidelines with your local DC team and among the local Lions?

How will you make LCIF irresistible?

11

Roles and Responsibilities: Summary

Develop relationshipsShow passion for LCIFReport activities Recruit helpersDonate to LCIF!

12

Impact of LCIF

13

Funds Raised 2012-2013

US$ 35.63 millionThank You!

Lions’ Life-Changing Global Philanthropy- Grants

LCIF awarded 489 grants totaling US$39.3 million15

Canada Grants 2012-2013

Total grants to Canada17 grantsUS$ 909,715 in total grant funding85% of grant funds are for Standard grants157% of funds donated to LCIF by CA II were awarded in CA II as a grant

16

US Grants 2012-2013

Total grants to the US99 grantsUS$3,398,244 in total funding41% Standard Grants31% Emergency Grants70% of funds donated to LCIF by CA I were awarded in CA I as a grant

17

Local Impact – Telling the Story

18

LCIF Five Year Goals

19

LCIF’s Five Year Financial GoalsUS$50 million in 2017-2018 for 50 year anniversary of LCIF

20

Case for Support

Why does LCIF need to grow our support?

21

Case for Support

Why does LCIF need to grow our support?

22

LCIF Steering Committee is exploring many options in response to increased demand for grants. For example:•increasing annual funds available for Emergency Grants•funding new areas like disaster preparedness •raising Standard Grant maximum to US$100,000Decisions will be made on these proposals in the coming months.

23

“Lions Clubs International and its members are excited to continue our commitment to the fight against measles and rubella. Through our joint efforts with GAVI and other partners, we will increase access to quality immunization services at every level – globally, nationally and locally – to benefit children in developing countries.”

- PIP Wing-Kun Tam

US$ 30 million from Lions

US$ 30 million match from Gates & UK

US$ 60 million to save children from measles!

Case for Support–Expanded Measles Commitment

Case for Support – Special Olympics

24

45th Anniversary of Special Olympics, July 2013: Changing lives through the power of sport

LCIF is pledging US$7.8 million to expand and strengthen our 14-year collaboration:

•Provide health services

•Engage youth

•Encourage family supportFast facts

- 70,000+ competitions every year

- build communities of acceptance and provide health screenings

- 2014 Canada Summer Games in Vancouver, B.C.

- 2014 USA Games in New Jersey

Fast facts

- 70,000+ competitions every year

- build communities of acceptance and provide health screenings

- 2014 Canada Summer Games in Vancouver, B.C.

- 2014 USA Games in New Jersey

LCIF’s Five Year Financial Goals

25

2013-2014 Goals by Constitutional Area

26

Goal Setting

27

“The elevator to success is out of order. You’ll have to use the stairs….

One step at a time.”

28

Why Goal Setting?

Dual purpose:

Clear end point

Compass to guide the way

Map is the work plan

Gauge progress regularly

Communicate progress to maintain momentum

29

Goal Setting Process

30

What Works in YOUR Area?

Work to develop a plan that suits the characteristics, interests and needs of your unique areaHow to:•Maintain/ increase

current gifts•Expand donor base

31

How do Lions Give in Your Area?

Ask yourself the following big-picture questions…1.Do Lions in your area give as individuals, or do they make their gifts through their clubs?2.Do Lions in your area prefer to give to particular projects or would they rather give general gifts to LCIF?3.If they prefer a particular project, what type do they prefer? Are there ways you could encourage general gifts instead?4.Is recognition a main motivating factor in giving in your area? If so, what type? 5.What other factors motivate giving in your area?

32

1. Analyzing Giving Patterns

Once you’ve worked through the previous questions, use LCIF data to analyze the results and compare with your impressions:1.How many gifts came from clubs versus individuals?2.How much was the average gift?3.Were there many MJFs, PMJFs or Contributing Members in your area last year?4.Did Lions in your area give generously in response to a particular program, such as One Shot, One Life, or disaster relief?5.Were most gifts in your area undesignated?6.Did most clubs in your area contribute?

33

2. Goals: Challenging but achievable

• Think globally: Aim for the per member average needed from each CA

• Alternatively, aim for 5-10% over last year

34

3. Goals: Break It DownDistrict ABC sets a goal of $30,375, which is an increase of 25% (or $7,875) over the previous year. What kinds of donations should the LCIF team target throughout the year?

35

4. Consult the Council of Governors

36

• Secure support of LCIF goals

• Request insight about club giving capacity

• Solicit active support, e.g. mention LCIF in DG club visits

• Communicate progress monthly to the COG

5. Secure Commitments from Clubs

37

Start the year with active engagement of each club:

Appeal letter

Call or meet with Club Presidents

Share club donation history

Try to secure an increased commitment

Use information from reports to inform commitment request

Fundraising Strategies

38

“The grass is greener where you water it”

39

Inform Future Strategies: Individuals

If Lions in your area give mostly as individuals, the following ideas might be helpful.

1.MJFs and PMJFs: Fellowship Lay Away Plan

2.Contributing Member Program is easy and affordable for new donors3.Employer Match4.Major Donor Match5.Public MJF presentation in honor of International Officer visit6.Act as key troubleshooter on donation and recognition matters

40

Inform Future Strategies: Clubs

If Lions in your area give mostly as clubs, the following ideas might be helpful.

1.Encourage clubs to give at least one MJF or PMJF per year2.Promote club recognition opportunities, such as the 100% Contributing Member program, the Club Plaque, and the 100% MJF program.3.Lions Clubs can connect communities to critical international events or causes4.Engage Leos – youth as community leaders for a cause

41

Successful Strategies – Basic Appeal Letter

Structure•Opening•Story – focus on one individual impacted and convey emotion•The Facts•The Ask•Reinforce the ask and close

Tips•Include the word ‘you’ in your letter (i.e. “Your support means so much”)•Use bullets, underlining, bold, photos•Ask staff for assistance

42

Successful Strategies – Planned Giving

• Bequest– determined amount or percentage of estate noted in donor’s will

• Lions should consult an expert (attorney, financial advisor, etc.)

• Planned Giving potential at all levels – donor does not need to be wealthy

• Other planned gifts available

43

Fundraising Strategies: Zeiss Eyeglass Cleaning Kits

•Carl Zeiss International/Nanofilm provides a high-quality lens cleaner kit which includes:

• One bottle of Zeiss lens cleaner• One microfiber lens cleaning cloth• Six Zeiss pre-moistened lens cloths• Instructions and information about LCIF

•US$1.50 royalty payment to LCIF for each kit sold

•Kits are available to clubs in quantities of 36 (1 Case) at a cost of US$6 in the United States and US$7 per kit in Germany and Canada

•Kits are sold for at least US$10

•Kits may be purchased via credit card or check via the website or mail

44

Successful Strategies: Major Donors

Help LCIF identify donors and clubs with affinity and capacity. Locally, you can:

Write a personal thank youKeep top donors informed: forward information from LCIF headquartersSchedule an “exclusive” donor recognition event at local conventionsInvite donors to tour local LCIF-funded projects, especially projects of interestRequest LCIF staff assistance with strategy

45

Next StepsNext 2 weeks:Next 2 weeks:

Next 4 months:Next 4 months:

46

Questions?

47

Thank you Lions Clubs International Foundation Multiple District Coordinators!

48