Laura  Orfanedes  Jamie  Lalos  

 Lion’s  Lair  Session  

AESP  Na7onal  Conference  Orlando,  Florida  February  12,  2015  

 

7

Marketing Softwarefor the Energy Sector Marketing Softwarefor the Energy Sector

Fiveworx  Marke7ng  SoHware  Email  campaigns  

Segment-­‐based  messaging  and  

predic7ve  analy7cs  

Fiveworx ESP DATA ANALYTICS

Landing  pages/  microsites/online  portal  

Segmenta7on  survey  

Automated,  ongoing,  personalized  

communica7ons  Adap7ve    Learning    Engine  

SURVEY PERSONALIZED CONTENT AUTOMATED  MARKETING  

Energy Segmentation Profiles

RESULTS

Opt-­‐in  Enrollment  Rate 18%

Survey  Comple7on  Rate 94%

Email  Open  Rates 35-­‐70%

Email  Click-­‐Through  Rates 7-­‐36%

Conversion  Rate 3.5%

Customer  Sa7sfac7on  Increase 8%

An  experienced,  passionate  team  Patrick  Hunt,  CEO  25  years  experience  VarsityBooks,  EW  Scripps  Product/UX  background  

Laura  Orfanedes,  VP  Customer  Success  20  years  experience  Cadmus,  MassSave,  ENERGY  STAR  Strategic  marke7ng  focus  

Jamie  Lalos,  Director  of  Customer  Engagement  12  years  industry  experience  Cadmus,  NYSERDA  Excellent  project  manager  

Madhan  Sundaram,  Director  of  Technology  12  years  experience  ORNL,  MBA/MSEE    

DIRECTORS/ADVISORS  

Suzanne  Shelton  CEO  Shelton  Group  Na7onally  recognized  expert  in  energy  marke7ng  

Lee  Ann  Head  VP  Research  Shelton  Group  Author  of  na7on’s  leading  consumer  energy  polls  

Save  The  Dates  

For  more  informa6on  -­‐  www.aesp.org  

   AESP’s  Spring  Conference    Portland,  OR    

AESP’s  Summer  Conference  Niagara  Falls,  ON    AESP’s  Na7onal  Conference  Phoenix,  AZ        

May  19-­‐21,  2015    

August  25-­‐27,  2015  

February  1-­‐4,  2016