Lippy Marketing Personal Branding Presentation for Imagine Your Potential

Download Lippy Marketing Personal Branding Presentation for Imagine Your Potential

Post on 16-Apr-2017

912 views

Category:

Business

11 download

Embed Size (px)

TRANSCRIPT

<p>Personal Branding Presentation 2</p> <p>Personal BrandingWith</p> <p>Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.Peter Montoya Personal Brand Expert</p> <p>2</p> <p>A Brand is NOT ...A product or serviceA logo this is a symbol of the brandA corporate identity (ie - brochures, stationery etc.)They reflect the brand.</p> <p>3</p> <p>A Brand IS ...A persons gut feeling about your product, service or company.</p> <p>Most of your customers should react similarly. Your brand should be clear, defined and invoke strong emotions.</p> <p>4</p> <p>This is Your Brand.Everything you do and say impacts peoples perceptions of you. </p> <p>5</p> <p>Why Branding Yourself?Branding yourself is not about getting an employer to choose you over your competition. </p> <p>It is about getting the employer to see you as the only solution to their problem</p> <p>6</p> <p>Be FocusedFind Your VoiceDiscover Your NicheBecome Well KnownBe True to Who You AreBe Who You Want5 Steps to Brand Success</p> <p>7</p> <p>You Are a Five Point Star</p> <p>1. Your Name2. Unique Specialty5. Your Performance3. Tag Line4. Key Visuals</p> <p>8</p> <p>Consistent. Consistent. Consistent.Incorporate your elevator speech into everything you do social media, e-mail, brochures, networking, business cards ... etc.Make your elevator speech part of your brand.</p> <p>9</p> <p>A product is consumed and a Brand is sought after</p> <p>Thirza DixonPersonal Marketer</p> <p>10</p> <p>Brand positioning requires consistent communication and adaptation to changing marketplace</p> <p>11</p> <p>What Can You Control?Everything You do Everything You sayHow You feel How You react to things</p> <p>12</p> <p>Visually what another person seesVerbally what another person hearsBehaviorally what another person observes</p> <p>Once a perception is formed, it becomes part of your Personal and Professional Reputation</p> <p>13</p> <p>The 12 x 12 x 12 RuleHow do you look 12 feet away?How do you look 12 inches away?What are the first 12 words out of your mouth?</p> <p>14</p> <p>The 3 x E RuleEXTRACT Unearth your unique promise of value. Learn what is compelling about you.EXPRESS Build a communication plan to express your brand. EXUDE Manage your brand environment. </p> <p>15</p> <p>People are like diamonds, they have a basic market value, but it is only after they have been polished, that the World will pay their real value.William Thourlby</p> <p>16</p>