lippy marketing personal branding presentation for imagine your potential
Post on 16-Apr-2017
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Personal Branding Presentation 2
Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.Peter Montoya Personal Brand Expert
A Brand is NOT ...A product or serviceA logo this is a symbol of the brandA corporate identity (ie - brochures, stationery etc.)They reflect the brand.
A Brand IS ...A persons gut feeling about your product, service or company.
Most of your customers should react similarly. Your brand should be clear, defined and invoke strong emotions.
This is Your Brand.Everything you do and say impacts peoples perceptions of you.
Why Branding Yourself?Branding yourself is not about getting an employer to choose you over your competition.
It is about getting the employer to see you as the only solution to their problem
Be FocusedFind Your VoiceDiscover Your NicheBecome Well KnownBe True to Who You AreBe Who You Want5 Steps to Brand Success
You Are a Five Point Star
1. Your Name2. Unique Specialty5. Your Performance3. Tag Line4. Key Visuals
Consistent. Consistent. Consistent.Incorporate your elevator speech into everything you do social media, e-mail, brochures, networking, business cards ... etc.Make your elevator speech part of your brand.
A product is consumed and a Brand is sought after
Thirza DixonPersonal Marketer
Brand positioning requires consistent communication and adaptation to changing marketplace
What Can You Control?Everything You do Everything You sayHow You feel How You react to things
Visually what another person seesVerbally what another person hearsBehaviorally what another person observes
Once a perception is formed, it becomes part of your Personal and Professional Reputation
The 12 x 12 x 12 RuleHow do you look 12 feet away?How do you look 12 inches away?What are the first 12 words out of your mouth?
The 3 x E RuleEXTRACT Unearth your unique promise of value. Learn what is compelling about you.EXPRESS Build a communication plan to express your brand. EXUDE Manage your brand environment.
People are like diamonds, they have a basic market value, but it is only after they have been polished, that the World will pay their real value.William Thourlby