© LIQUID NEWSROOM, Steffen Konrath, 2014

Limited

Google Adwords ... you can always reach only part of your market. What about those, who have strong interest but don‘t ask questions yet?

Time to turn to an unlimited market!

With ...

© LIQUID NEWSROOM, Steffen Konrath, 2014

Interest-based Markets

#MyInterest

Each day, thousands of users connect with each other because they share an interest, but they don‘t know about you. The Liquid Newsroom positions you in the center of the discussion so that you can reach new audiences. We build interest-based communities which will think about you first, when they‘re looking for a solution. It‘s ours to help you to build the reputation.

© LIQUID NEWSROOM, Steffen Konrath, 2014

Content along the interest curve

Distribution via all relevant channels

Serve the interest where users are

© LIQUID NEWSROOM, Steffen Konrath, 2014

Identify main players in the market

Identify brand embassadors

Serve content along the customer journey

© LIQUID NEWSROOM, Steffen Konrath, 2014

Strongest glue: shared interest

LNR Community Relationship Management