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PASSION

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7

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TargetMarket SAM TAM

Target Market: Who will buy?

SAM: How many can I reach

TAM: How big is the universe?

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TOP DOWN

BOTTOM UP

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QUESTIONS

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Is the market

saturated?

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Who are the

competitors in

your space?

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Can you reach 

your target

audience?

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Get out of your 

comfort zone