lisa norwood public relations and outreach manager · pdf filelisa norwood public relations...
TRANSCRIPT
Introduction (The “who is this person and
why are we here” part)
• 12 yrs in animal shelter field in Texas
• 12+ yrs as a working journalist in Radio and Television in Texas & AZ
• Worked for CBS -TV and Radio, NBC and ABC TV affiliates
• Managed or completed thousands of media interviews with worldwide media
outlets…all concerning animal control!
THAT donkey at the mall is why we’re here….
Well, who do you want to know about your
agency? The community? The media?
Stakeholders? Partners?
Sell to who, you say?
Anyone you want to have good feelings about your agency.
Basically… EVERYONE.
It’s not just a donkey at the mall…
• Media tool
• Donation Driver
• Uh, it’s against the law
• It’s a nuisance
• It’s a public safety issue
Need Donations?
• Don’t be afraid to ask for help
• Money is great but supplies, time help too
• Don’t forget emergency grants
Stop. Collaborate. And Listen
Your turn. What’s the weirdest, wonkiest
thing that happened at your shelter….
Wrapping messages
• Your weirdness is a peg
• Always circle back
• The message is your core
Responsible Pet
Ownership Local Laws
Public Safety Quality of Life
Use stats…yeah, stats!
Is it the first one, the biggest one, the smallest one, the most ever, the worst ever
etc.??
And don’t forget these
little guys…
• Social media is an easy
awareness builder
• Your message. Your Way!
• Not using it? START!
Build your bank
• Every media interaction
is currency for later
• They WILL remember
the opportunity even if
they can’t take
advantage of it
Let’s talk!
Lisa Norwood Public Relations & Outreach Manager
San Antonio Animal Care Services
210.207.6665 * 210.315.3130