Nuts & the Big Fat Myth

Prepared by: Lisa Yates

Title: Program Manager and Dietitian Adv APD

Date: 15 October 2014

Thanks to the Australian Macadamia Society

and its members

for being a founding member of Nuts for Life and

supporting the program over the last 11 years

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Since Nuts for Life started in 2003 Australian tree nut consumption has increased by 26,300 tonnes to ~58,400 tonnes and an increase in value of A$300million to $550million at trade pricesAchieving our goal of about 5%pa increase in nut consumption

200

250

300

350

400

450

500

550

600

30,000

35,000

40,000

45,000

50,000

55,000

60,000

2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14

$A

mill

ion

Ton

nes

Australian Nut Consumption 2003 - 2014(at Trade Prices)

Tonnes $A million Trend (Tonnes) Trend ($A million)

Health professional (GP) biennial market research

Nuts are somewhat/very important for........

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Consumer biennial market research

Nuts are somewhat/very important for........

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0

10

20

30

40

50

60

70

80

2003 2005 2008 2010 2012 2014

Heart Disease

Diabetes

Cholesterol

Weight

Consumers are confused however

“Nuts are high in fat

Shouldn’t we be eating less fat to manage weight?”

(Although for the first time in 10 years consumers said in 2014 survey that poor quality/tasting nuts was their

No1 barrier to eating nuts regularly NOT fat and weight gain issues)

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Where’s the science at..........

2012 Nuts & The Big Fat Myth Report

Introduction from Weight Watchers

Distributed to GPs , dietitians and key media

Campaign reached over 5.9 million people

531 clips across metro and regional print, online news and magazines.

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Population studies

9 large population studies assessing nut consumption with body weight or Body Mass Index (BMI)

7 show as nut consumption increases, BMI decreases ie a lower risk of weight gain

Serving size: 30g Frequency: somewhere between at least twice a week and more than 5 times a week

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Clinical Trials Summary

Adding 40-80g nuts/day in an energy controlled diet results in more weight loss than not adding nuts

Adding up to 55g nuts/day to an existing eating plan without removing other snacks may results in either no weight loss or minor weight gain

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Clinical Trials Summary

Adding 30-100g/day nuts to a cholesterol lowering diet may result in weight loss but no weight gain

Adding no more than 60g nuts/day to a diabetic diet may improve diabetes control with no weight change or small weight loss

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How do nuts help weight management?

Nuts affect appetite – healthy fats, fibre and protein affect different appetite regulation processes

Reduced Fat absorption – we don’t absorb all the fats in nuts – chewing whole nuts means more fat is excreted compared to nut butters

Increased metabolism – burn more energy eating nuts

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Mechanisms

Low Glycemic Index effect – adding nuts to a meal with carbohydrate slows the rate of digestion lowering the GI of the meal – reduced appetite, eat less overall

Improves insulin sensitivity – less insulin less weight gain

Better compliance – adding nuts to a weight loss diet means people stick to it for longer better results

*Effect on gut bacteria – prebiotic for the probiotics

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Australian Dietary Guidelines

Our submissions - raising this research lead to:“Nuts: There is evidence to suggest that consuming nuts (65–110g per day) is not related to risk of weight gain in the short term”

“Consumption of nuts and seeds may help reduce the risk of heart disease and is not associated with weight gain if total energy (kilojoule) intake is controlled...... The evidence on lack of association with weight gain is a new development”

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Australian Dietary Guidelines

Australian adults need to increase their nut consumption by 350% to reach the recommended 30g serve size

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So our key message- Healthy Handful logo

A visual reminder to eat nuts every day

A 30g handful – smallest common serve size of the research

Realistic and credible

AustHealthSurvey2011 people only eating 6g nuts/day

So 30g X 5-7 = 150-210g bag of nuts a week

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What else is Nuts for Life doing to dispel the big fat myth?

Research team conducting a systematic literature review for nuts and heart health but will include weight management as well

Updating the Nut Weight report in 2014/15 but developing a new heart report in 2014/15

New round of PR and social media

Expand our Website FAQ section on weight

Include healthy handful logo message in all communications

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Infographics & Gifographic

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What can the macadamia industry do to help?

Use the healthy handful logo where you can – on pack, outer cartons, invoices, stationery, in promotional activities – ads, media releases, banners, posters, website, social media

Dispel myths around nuts and weight – word of mouth

On pack claims around nuts and weight require extensive substantiation and dependent on what N4L review says we may be able to claims this too – will know more Feb 2015

Link nuts with fruits and vegetables – halo effect of whole plant foods

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What can the macadamia industry do to help?

Creative a positive impression around the importance of healthy fats – nuts are high in fat and its a good thing!

Are all the fats listed in the NIPs on pack? = Total fat, saturated fat, trans fat, monounsaturated fat, polyunsaturated fat

When referring to monounsaturated fat always include the word “healthy” before it:

“Macadamias are rich in healthy monounsaturated fats.”

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New products

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First to use Healthy Handful logo on pack and Heart Foundation Tick logo

My contacts for questions/comments

Lisa YatesNuts for Life

Ph: 02 9460 0111Email: admin@nutsforlife.com.auWeb: www.nutsforlife.com.auTwitter @nutsforlifeFacebook.com/nuts4life Pinterest.com/nutsforlife

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