Vision for Lisbon 2.1Vision for Lisbon 2.1

dr. Žiga Turk, ministerGovernment Office for GrowthSLOVENIA

Lisbon 2.1 …Lisbon 2.1 …think versions of software think versions of software ……

Lisbon 1.0 most competitive economy in the world

Lisbon 2.0 growth and jobs

if it's not broken don't fix it …

Lisbon 2.1 most creative economy in the world

5A Challenges5A Challenges

Ageing theme #3 … social policies

Atmosphere theme #4 … energy and

climate Asia

manufacturing and R&D moving to China and India

Automation increased use of computers

and robots Abundance

Europeans are buying what they do not need

Lisbon is about addressing these challenges

innovation is the base

it strives in open markets, competitive, entrepreneur-friendly environment, including labor market

socially and environmentally friendly way

the point of the talk is that just innovation is not enough

0.20 EUR/kg 4 EUR/kg

Price of function and price Price of function and price of meaningof meaning

price of funcion

pric

e of

mea

ning

imageimage

trade marktrade mark

designdesign

environmentalyfriendly

environmentalyfriendly

"home made""home made"

who can thinkof it

who iswilling topay for it

trustedtrusted

generic salt extra salt

"healthy""healthy"

“fair”“fair”

who cansell it

marketingmarketing

Innovation is not a Innovation is not a (whole) solution for:(whole) solution for:

Abundance … previous slide Asia

EU graduates 120.000 enineers, China 600.000, India 350.000. ½ of software developed in India ½ of Fortune 500 outsource software work to India new R&D centers of Microsoft, Cisco, Google, IBM … are in Asia,

not Europe Automation

automation is result of innovation mass production is result of automation leads to commoditization of products bidding for the lowest prices can Europe beat the price?

Atmosphere, environment, energy change of values - green petrol, green electricity, habits new business opportunities

Dan Pink:Dan Pink:A whole new mindA whole new mind

“The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.”

A short history of A short history of progressprogress

Agriculture Age farmers

Industrial Age factory workers

Information Age knowledge workers

Conceptual Age creators, meaning makers and

empathizers … direction for Europe

Conceptual age suites Conceptual age suites Europe in globalizationEurope in globalization

it is ultimately about values well designed, fair, environmentally

friendly, nice, trustworthy … Europe's role in the world is to

shape values … practicing empathy in dealing with conflict, addressing climate change, generation agreement, social sensitivity … valuing design, brand, intellectual property

export values creating products fitting this picture exporting products

Creativity is the key!

Europe has always been Europe has always been creativecreative

Europe is not a continent of Frederick Winslow Taylor, Henry Ford, Thomas Edison or …

it is the continent of Da Vinci, Goethe, Bach, The Beatles, Alfred Nobel, Louis Pasteur, Nikola Tesla … they saw beyond logic, rationality, left brain …

Creativity as the Creativity as the horizontal issue in the horizontal issue in the four themesfour themes

innovation and creativity not only engineers but designers, artists

competitiveness how to make talents enterpreneurial

people how to educate, attract and retain talent,

how to make talent entrepreneurial environment

make it into a value, make it into a business opportunity

Lisbon Strategy 2.1Lisbon Strategy 2.1

strategy where Europe shapes, leads globalization, not only responds to it

strategy for leadership in ideas, ethics, values, concepts, meanings

strategy to make Europe the most creative place in the world

ReferencesReferences

Dan Pink, A Whole New MindRichard Florida: The Raise of the Creative Class

Jeremy Rifkin: The European Dream