lise berg kildemark, arla foods
DESCRIPTION
Next steps towards the cooperation with entrepreneurs by Head of Open Innovation and Suppliers, Lise Berg Kildemark, Arla Foods - David & Goliath conference Nov 21.TRANSCRIPT
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24 November
2014 1
NEXT STEPS TOWARDS
COOPERATION WITH
ENTREPRENEURS
David & Goliath – New ways to partner for growth
Agro Food Park, 21 Nov. 2014
Lise Berg Kildemark
Open Innovation, Suppliers
Arla Foods
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13,500+
OWNERS
THE 6TH
LARGEST DAIRY COMPANY
MILK INTAKE 13+ BILLION KILO
19,000+ COLLEAGUES
10 BILLION EURO
REVENUE
PRODUCTS SOLD IN
100+ COUNTRIES
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Our best results are created in cooperation with others….
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Our cooperative roots are part of the mindset of both the owners and colleagues in Arla
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A cooperative mindset …embedded in our Identity
Creating the future of dairy to bring
health and inspiration to the world,
naturally
…and an enabler to achieve our vision
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Most knowledge and talent is outside your organisation
24 November 2014 6
The lab is my world The
world is my lab
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A structured approach to external cooperation
We call it…
OI AMBITION
1. Scale up external cooperation as a key lever to the growth of Arla
2. Work with best-in-class external parties and be seen as a preferred partner
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17 October 2012 8
Sometimes we are the little one – often we are the bigger one!
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24 November
2014 9
We want our relations with others to be of mutual benefit - with big and small
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Cooperation comes in many forms
10
Development stage Early Mature
Mid
Business
needs
Benefit
areas
Fo
cu
s
PRODUCTS &
SOLUTIONS
Consumers
Consumers
Consumers
Consumers
Consumers
Consumers Suppliers
Early stage
enterprises
Universities &
consortia
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24 November
2014 11
From talking to walking – let’s jump in!
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12
-15 companies in health, feed, tests,
packaging
-kindly facilitated by Agro Food
Park
Arla Entrepreneur Day, 10 Nov. 2014
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Arla Entrepreneur Day
Low, medium, high
No, few markets, global
Difficult, medium, easy
Have it already, new to Arla, new to the world
Low, medium, high
13
Scorecard by Arla
:-/ :-/ :-/
1 3 2 1 8
Assessment criteria Score
No. of companies out of 15 scoring average or better
Scale
(1 -2 - 3)
8 companies
14 companies
6 companies
8 companies
7 companies
Strategic fit:
Scalability:
Ease of implementation:
Novelty to Arla
Substantiation:
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Arla Entrepreneur Day
Poor, fair, good, excellent
Poor, fair, good, excellent
No, maybe, yes
Yes, no
14
Scorecard by participating companies
Speed-dating only shows the surface,
so I expect a meeting where it will possible to learn a bit more….
Could have been interesting to hear
the other presenters as well -
perhaps there could been a future
business relationship the presenters
in between..
Technical issues
with the
projector
Who is
who in
Arla
Assessment criteria Score Scale
Value expected of the day:
Planning and info:
Any potential for coop:
First meeting with Arla:
Good
Excellent
Yes (1 maybe)
2/3 yes
Potential big if we can find a way to
cooperate
Good to get the
opportunity to
share what we
do
Difficult to target
presentation to Arla
needs when not
briefed about them
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A great start – next time focus on needs
WANT FIND GET MANAGE
Adapted from The ”Want, Find, Get, Manage” Model of PhD Gene Slowinski, an expert on alliances and co-author of the book The Strongest Link
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Thank you [email protected]