listen engage tweet 2013

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Twitter #GHACSM 2013

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How to Listen and Engage with Twitter for Small Business 2013

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Page 1: Listen Engage Tweet 2013

Twitter

#GHACSM

2013

Page 2: Listen Engage Tweet 2013

Welcome The Chamber-Grand Haven, Spring Lake, Ferrysburg

@GHAChamber

Paige Brockmyre, Web and Social Media Consultant, NeXt I.T. @maddogsocial

Shawn Willson, V.P Sales, NeXt I.T.

@nextit

Page 3: Listen Engage Tweet 2013

Why should you care?

Page 4: Listen Engage Tweet 2013

Social Media SEO

Page 5: Listen Engage Tweet 2013

Social Media SEO

Page 6: Listen Engage Tweet 2013

Twitter 2012 Analysis Frozzo Social Media Marketing Agency

Page 7: Listen Engage Tweet 2013

Twitter 2012 Analysis

Page 8: Listen Engage Tweet 2013

Why Tweet? 1) Develop and promote your brand 2) Interact with your customer base 3) Track what people are saying about your

company and brand 4) Create buzz around upcoming events 5) Help individual employees act as liaisons to the

public 6) Promote other content you’ve created,

including webinars, blog posts or podcasts 7) Develop direct relationships with bloggers and

journalists for potential PR placement

Page 9: Listen Engage Tweet 2013

How to Listen

Screenshot for searching

Twitter Stream

Search #

Suggestions

Discover #

Trends

LIVE

Favorites

Home Screen View

Page 10: Listen Engage Tweet 2013

#Discover

LIVE

#Discover View

Public Tweets

Trends

5 Queries

Suggested

Page 11: Listen Engage Tweet 2013

How to Engage?-Interactions

Screenshot of Engaging – live demoMention

Connect View

LIVE

Page 12: Listen Engage Tweet 2013

Engage-MentionsConnect View

Mentions

LIVE

Page 13: Listen Engage Tweet 2013

Tweet

Keywords

Live Link

Tweets

Twit Pic

LIVE

Page 14: Listen Engage Tweet 2013

Twitter Conversation

Customer Service

Marketing PR

64% Users are more likely to purchase from businesses that answer their questions on Twitter-Hubspot

Page 15: Listen Engage Tweet 2013

Tweeting for Marketing

Page 16: Listen Engage Tweet 2013

Tweeting for PR

Page 17: Listen Engage Tweet 2013

Tweeting for customer service

Page 18: Listen Engage Tweet 2013

Claim your @Username

Page 19: Listen Engage Tweet 2013

Thank You!

Paige Brockmyre, Web and Social

Media Consultant, NeXt I.T. @maddogsocialShawn Willson, V.P Sales, NeXt I.T.

@nextit

DM us for Small Business Web Packages, Social Media Consulting and IT