listening and engaging people with social media
TRANSCRIPT
Listening and Engaging Influencers with Social Media
By Danielle BrigidaNational Wildlife Federation
Part 1: Listening
Main Ways to Listen OnlineKeywords – Your Organization Name– Key individuals– Branding mistakes– Program references
Referring Traffic– Google Analytics– Omniture– Facebook insights
You Use Search All the Time
Just RSS Your Searches!RSS = Real Simple Syndication
NWF’s Social Listening Dashboard(changes all the time)
•Google - Trends- Alerts- Reader (RSS feed)
- Forms (survey, polls)- Keyword search
•Survey/Polls- Surveymonkey.com- Polldaddy.com
Research Your Audience
When Building a Free Dashboard
It’s all about the feeds…
is Your Friend
• Google Analytics• Google Alerts• Google Reader• Google Insights• Google Webmaster
Step 1: Listen
Compare Keywords to Use http://www.google.com/insights/search/#
Social Sites
•Socialmention•Icerocket•Search.Twitter•Blogpulse•Boardreadr•Kurrently
Search on Specific Sites
Create a “Dashboard” You’ll Actually Use
Brand Management: Postling.com
Specific Programs May Want Their Own Dashboard
Make Use of Your Dashboard to Watch Trends Too!
Share Search Feeds with
Google Bundles
1. Click Browse for Stuff in Google Reader
2. Drag and drop RSS Feeds
Twitter Listening…
Finding people via Twitter
• Twellow• Wefollow• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
www.prnewsonline.com
• Words• Location• Dates• Feelings • Links/RTs
Search:
Make Use of Saved Searches
Search for Key Words…
It allows you to be relevant
Find people to follow
• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
Directory: We Follow
Monthly Top Content
Listen to Sharing Behaviors
Test and Track Results
Addthis Analytics
We Use Small Act Thrive to Track Interactions
PostRank Analytics
Small Act’s Thrive
Make Note of Meaningful Mentions to Revisit
Create Daily, Weekly or Monthly Reports
To Share What You Find
Part 2: Engaging
Now That you’ve listened…
•Comment and Respond•Show Respect•Ask Questions
Klout
National Wildlife Federation
Forest Justice Campaign
Certified Wildlife Habitat Page
Pay Attention to Audiences
Think Relationships
Be YOURSELF!
Questions?