listing presentation

Susan and Michael Collins

prepared especially for:

San Diego, CA 92128

[email protected]

Prudential California Realty

16969 Bernardo Center Drive

prepared by:

858-618-5612

Property located at:

San Diego, CA 92128

16029 Caminito Tomas

Jessica Foote

Thousands of home sellers have learned that Prudential California Realty

surrounds its clients in a total experience unmatched anywhere. Your

Prudential California Realty professional is committed to enhancing that

signature experience … and its rewarding results.

The Power of Prudential California Realty

Prudential California Realty is a part of HomeServices of America,

a Berkshire Hathaway affiliate.

• $10+billioninannualsalesvolume

• Over14,000transactionslastyear

• Oneofthetopfivebrokeragesinthenation

• ThelargestcompanyinthePrudentialRealEstate

internationalnetwork

• Over3,000salesassociatesin58officescollaboratetolocate

thebestbuyersandpropertiesfortheirclients

v 2

11

It’s important to know the real estate company you

choose is backed by the power, authority and assets of

a global leader. Prudential California Realty is owned

by HomeServices of America, a Berkshire Hathaway

affiliate — so you can choose us with exceptional

assurance.

Berkshire Hathaway

• WarrenE.Buffett–ChairmanoftheBoard,

ChiefExecutiveOfficer

• $109billionmarketcapitalization

• $69billionincashandinvestedassets

HomeServices of America

• 400offices

• 20,000salesassociates

• 180,000+closedbrokeragetransactions

• $57.7billioninvolume

Strength You Can Rely On

The Prudential name brings buyers to your door. 96% of consumers worldwide recognize

Prudential — and our company spends over $90 million in advertising every year to keep that

name top-of-mind. Your agent will leverage that power, drawing on our international network

and vast experience to get you the most rewarding results.

Our Name Connects With Buyers Everywhere

Prudential Real Estate Network

• 62,000 sales professionals in 1,940 offices

• $129.4 billion in sales volume

• 406,000 transaction sides

The Prudential brand on your home makes an

immediate impression, and Prudential connections

help us find your buyers anywhere.

California Title Company

An industry leader serving counties throughout

Southern California from regional offices in

San Diego, Orange County and Los Angeles.

HomeServices Lending

An affiliate of Wells Fargo Home Mortgage,

AAA-rated company.

Disclosure Source

The California real estate industry’s premier

provider of natural hazard (NHD), tax and

environmental disclosure information.

A subsidiary of Fidelity National Financial.

Pickford Escrow

One of the largest full-service escrow companies

in the state, with more than 30 offices in

Southern California.

First American Home Warranty

Has provided over 1 million homeowners with

high quality service since 1984. Rated “A”

(Excellent) by A.M Best.

1031 Exchange Advantage

Has helped thousands of investors successfully

complete 1031 exchange transactions, allowing

them to sell and buy property as a tax-deferred

transaction.

Quality One-Stop Services

All service companies are not created equal.

Prudential works only with the best — so you can

confidently entrust the many facets of your home

sale to one central contact.

Rev

7.09

Though homebuyers may use several information sources in their search process,

they are most likely to find the home they purchase through a real estate sales

professional and the Internet.

How Buyers Find Their Homes

v 09 11

Percentages may not equal 100% because of rounding.

Source: The National Association of Realtors® Profile of Home Buyers and Sellers, 2011.

Friend/relative or neighbor: 6%

Real Estate Professional: 38%

Home builder: 4%

Print newspaper ad: 2%

Direct from seller: 2%

Internet: 37%Yard sign/open house sign: 11%

Home book or magazine: Less than 2%

Anyone can find a buyer for your home. The challenge is to create

the kind of demand for your property that attracts more buyers and

gets you the best outcome. That requires a careful mix of strategies,

including:

• Intensive local and national networking

• Aggressive print exposure

• Expansive online exposure

• Custom direct mail advertising and marketing materials

Your agent will draw on these strategies to create a custom property

marketing plan designed to get you optimum results. Then we’ll

orchestrate every detail to ensure a successful close.

Attracting Buyers: A Multi-Channel Approach

It takes a skillful combination of marketing techniques to direct maximum

attention to your home. Your agent will devise a custom plan designed to

bring qualified buyers to your door.

Your agent is part of a powerful network of Prudential professionals in this

market and across the country. They constantly share leads and information

to help find the right buyers for their clients through a number of channels:

• Private agent intranet nationwide

• National convention

• Regular branch meetings

• Special networking events

• Broker caravans

• Contacts throughout the real estate community

Focused Collaboration

A commitment to collaborating for you

Any company can say it has connections. But how many actually

use them? Prudential agents are dedicated to actively and regularly

sharing connections and resources on your behalf. That’s because

of a company-wide business philosophy they also share: working

together is a powerful way to benefit clients.

Sweeping Online Exposure

Home buyers once searched the newspaper for properties. Now, 87% of them start their search on the Internet.* And they don’t stop at one or two websites — they explore a whole range of online real estate destinations.

To get your property extensive exposure and attract multiple competitive buyers, your agent will make sure your home is seen on all the key sites.

Sites subject to change. *National Association of REALTORS® Profile of Home Buyers and Sellers.

PrudentialCal.com

v 2

11

Your property will be advertised on

over 300 websites including:

Aol.com

Arizona Republic

Chicago Tribune

Contra Costa Times

Cyberhomes.com

Desert Sun

eRealInvestor.com

FrontDoor (HGTV)

HotPads.com

Homefinder.com

Homes.com

Kiplinger

LATimes.com

LuxuryRegistry.com

Mercury News

Miami Herald

Monterey County Herald

MSN

NewYorkTimes.com

OCRegister.com

Oodle.com

Prudential.com

PrudentialCal.com

Realtor.com

Relocation.com

San Francisco Chronicle

SignonSanDiego.com

Trulia.com

U.S. News and World Report

Wall St. Journal

Washington Post

Yahoo Real Estate

Zillow.com

Online powerhouse:www.prudentialcal.com

When scanned into a smartphone, this unique barcode takes you directly to prudentialcal.com. Try it!

To capture the interest of buyers looking for properties in

Southern California and the Central Coast, your agent will promote

your home on prudentialcal.com. We don’t measure our traffic by

number of hits. (Just one visitor can generate 100 hits.) Instead, we

look at unique visitors. Every month prudentialcal.com attracts nearly

60,000 unique visitors from local, national and over 90 international

locations.* Our fast, user-friendly site gives visitors a wealth of

important listing data. They can also sign up to be alerted about open

houses, new photos, status and price changes, and listing activity.

Mobile access reaches buyers on the go

Now buyers can find your home on prudentialcal.com no matter where

they are — by accessing it on their mobile device. Buyers who are

looking for homes in your neighborhood will find your property as they

use their mobiles to search homes for sale and open houses within your

city or zip code.

When they drive by and like what they see, they can view full website-

level details about your property — including up to 35 photos. If they

already have your address, they can enter it in our new Location Search

to find your property. Mobile access makes it simple for buyers to email

your agent on the spot and schedule a showing of your home.

Rev

7.10

Need to download a QR Reader app? Just search for “QR Reader.”

Since 87% of buyers start their home searches online, we start by

promoting your home on the websites they visit first and most often.

But we don’t stop there.

We closely monitor online buyer interest in your property via a smart,

exclusive system called Online Seller Advantage, which incorporates

web traffic from sites including Yahoo and Trulia. We email this data

to you every week, so you know what level of interest your property is

generating among online homeseekers.

You’ll see how many visitors have viewed your property, how many

times your listing has come up in search results and how many buyers

have registered for alerts on homes like yours.

You’ll also get real-time information on the latest trends in your local

marketplace and homes that have just been listed or sold in your

neighborhood.

At Prudential California Realty, we do more than track data.

We use it. That’s why your agent will help you interpret the reports

and explore even more ways to create demand for your home.

Online Seller Advantage:Only From Prudential

At Prudential, you’ll never wonder how many online buyers are seeing your home.

Every week, you’ll see how many visitors have viewed your property on the most important real estate sites.

Get real-time information

on the latest trends

in your local marketplace.

v 2

11

The majority of showings by sales associates on a new listing occur when the

house is first placed on the market. Sales agents arrange for their active, qualified

buyers to see a home when it is newly listed.

Once this group has seen the property, showing activity decreases to only those

buyers new to the market.

The Art of Home Pricing

Weeks on Market1 2 3 4 5 6 7 8

List Price

Sales Price

True Market Value

Weeks�on Market1 2 3 4 5 6

Num

ber

of B

uyer

Sho

win

gs

Effect of Over-Pricing on Time and Selling Price

It’s important to position your home at the best price during its

first market exposure.

Proven Pricing Strategy

Setting your home’s price correctly is the key to

successful results. Guided by Prudential expertise,

you’ll be able to make that decision with complete

confidence.

Establishing the right pricing for your home is crucial to a successful sale. Rather

than setting a fixed price, your agent can use a powerful, proven Prudential strategy

called Value Range Marketing (VRM) to determine a price range for your home.

Generally, it will extend from a figure higher than your home’s “fixed price” value

to one designed to attract value-conscious buyers and initiate negotiation.

How well does it work? Three out of four sellers using VRM rated their experience

as “good” or “excellent.”

Value Range Marketing benefits you by:

• Eliminating the worry of underpricing

or overpricing your home

• Increasing the likelihood of finding

the right buyer by exposing your

property to a wider range of buyers

• Getting your home on the “shopping lists”

of more buyers looking in your

specific area

• Creating an environment for serious

negotiation

• Bringing you and your buyer

together faster

• Keeping your property competitive

in the marketplace

Smooth Transactions

Prudential California Realty devotes talent, time and resources to managing your

home transaction. In serving you, your Prudential professional is backed by a team

of experts, all working together to give you a smooth and successful outcome.

Sophisticated transaction technology keeps you updated.

To complement your agent’s responsive service, you’ll be authorized to access a

secure website where you can review your documents and check the real-time

status of your transaction anytime, from any computer — even after escrow closes.

This powerful technology also streamlines the complex documentation process and

ensures that every aspect is handled accurately.

They include:

• Skilled legal counsel

• Dedicated transaction coordination

• Supportive management team

$234.88

Poway Unified

Central Forced Air

RANCHO BERNARDO

135

3

MLS#:

Beds:

110038350

3 Baths:

$/Sq Ft:

DOM:

ACT FAST, TO POSTPONE SCHEDULED TRUSTEE SALE. HAVE SHORT SALE APPROVAL AND BUYER WALKED!! Desireable location, highly upgraded, dual masters,gleaming hardwood floors. Close to Bernardo Heights Commuunity Club.

Prop TypeListing Type: Exclusive Right (R) Prop Type: Boat Facilities: Community:

View: Arch. Style: Contemporary Complex Features:

Cooling:

Sq Ft:

List Price:

1,554

365,000 Sold Price:

# 1

Fencing: Full Pool: N/K

School District: Spa:

11874 Caminito De Las Missiones, San Diego 92128

$211.71

Poway Unified

Central Forced Air

RANCHO BERNARDO

60

3

MLS#:

Beds:

110053766

3 Baths:

$/Sq Ft:

DOM:

UNIQUE IN THE QUALITY UPGRADES. DUAL PANEL WINDOW THROUGHOUT,LAMINATE FLOORING,NEW CARPET AND PAINT. CUSTOM BUILT BEAUTIFUL WOODBOOK SHELVE IN 2ND BEDROOM. UPGRADED KITCHEN APPLIANCES WITH COMMERCIAL STOVE AND MORE. WITHIN WALKING DISTANCE TO GYM, SWIM ANDTENNIS.


View: Greenbelt Arch. Style: Complex Features:

Cooling:

Sq Ft:

List Price:

1,554

329,000 Sold Price:

# 2

Fencing: Full Pool: N/K


11863 CAMINITO DE LAS MISSIONES, SAN DIEGO 92128

$225.16

Poway Unified

Central Forced Air

RANCHO BERNARDO

14

3

MLS#:

Beds:

110061636

3 Baths:

$/Sq Ft:

DOM:

Highly upgraded 2 BD + Den home in Tierra Del Sol includes stainless steel appliances in the kitchen, gorgeous tile flooring in the entry, downstairs den, guest bath, dining room and kitchen.Upgraded berber carpeting in bedrooms and living rooms. The entire house has been painted and has newer wood blinds. The patio has interlocking brick pavers, an inground spa andmountain views. The two car garage also has extra storage cabinets.


View: Mountains/Hills Arch. Style: Complex Features:

Cooling:

Sq Ft:

List Price:

1,554

349,900 Sold Price:

# 3

Fencing: Partial Pool: N/K

N/K

School District: Private Below GroundSpa:

16082 Caminito Tomas, San Diego 92128

Property Currently for Sale

$145.03

Poway Unified

Central Forced Air

RANCHO BERNARDO

323

3

MLS#:

Beds:

100071353

3 Baths:

$/Sq Ft:

DOM:

APPROVED SHORT SALE - 30K BELOW MKT! This wonderfully kept townhome is centrally located close to freeway, shopping, recreation, schools, and much more...yet situated in atranquil country setting. Features include enclosed patio, gas fireplace to make you cozy on cold nights, separate laundry room, mirrored closet doors, light laminate flooring, french doors,shutters on windows...and MUCH MORE! All appliances included! Perfect turnkey investment opportunity or already set up for first-time homebuyer.


View: Mountains/Hills Arch. Style: Contemporary Complex Features:

Pool,Spa/Hot Tub Cooling:

Sq Ft:

List Price:

1,599

231,900 Sold Price:

# 4

Fencing: N/K Pool: Below Ground,

N/K

School District: Community/Common,Yes

Spa:

17463 Fairlie, San Diego 92128

Property Pending Sale

313,000

$210.05

Poway Unified

Central Forced Air

RANCHO BERNARDO

77

3

MLS#:

Beds:

110013193

3 Baths:

$/Sq Ft:

DOM:

Back on Market. Beautiful condiminium with SFR feel large and spacious with private patio and panormanic views. This property is located in highly sought after Rancho Bernardo area.Located in the Tierra Del Sol Development. A must see REO!


View: Arch. Style: Contemporary Complex Features:

Cooling:

Sq Ft:

List Price:

1,523

319,900 Sold Price:

# 5

Fencing: N/K Pool: N/K


16096 Caminito Tomas, San Diego 92128

380,000

$253.86

Poway Unified

Central Forced Air

RANCHO BERNARDO

81

3

MLS#:

Beds:

110013877

3 Baths:

$/Sq Ft:

DOM:

Dual Master Suites, Eat-in Kitchen,Newer Appliances,Ground-level Bedroom,Decorator touches everywhere. Large,"Very Private" large lush backyard w/ Covered Patio, Fireplace in LivingRoom. Plus, Bernardo Heights Community Center & Poway School District.


View: Mountains/Hills Arch. Style: Complex Features:

Cooling:

Sq Ft:

List Price:

1,554

394,500 Sold Price:

# 6

Fencing: Full Pool: Below Ground,


11893 Caminito De Las Missiones, San Diego 92128

285,000

$214.33

Central Forced Air

RANCHO BERNARDO

13

3

MLS#:

Beds:

110033028

3 Baths:

$/Sq Ft:

DOM:

REGULAR SALE - Seller will consider offers between $289,000 & $329,000. Immaculate 3BD/3BTH Townhome with beautiful views & with one of the bedrooms & one of the bathroomson the first floor. Home features remodeled kitchen with granite counters, fresh paint, new carpet, new wood floors in kitchen & entry, fireplace, indoor laundry, vaulted ceilings, formaldining room & a separate breakfast area, central AC/Heat & garage. See supplemental remarks for more info.


View: Arch. Style: Complex Features:

Cooling:

Sq Ft:

List Price:

1,535

329,000 Sold Price:

# 7

Fencing: Full,Gate Pool: Below Ground

School District: YesSpa:

16120 Avenida Venusto, San Diego 92128

365,000

$236.49

Central Forced Air

RANCHO BERNARDO

24

3

MLS#:

Beds:

110033444

3 Baths:

$/Sq Ft:

DOM:

TRADITIONAL SALE! Beautiful home in the much desired Tierra Del Sol complex of Rancho Bernardo. The property features: vaulted ceilings, bedroom on the 1st floor that is great for ahome office, dual master suites, newer carpet, designer paint throughout, granite counter tops in the eat-in kitchen, hardwood floors in the living spaces/stairs, and granite surround fireplace.Get ready to hang the home sweet home sign because this house is priced to sell make an appointment today.


View: Arch. Style: Complex Features:

Cooling:

Sq Ft:

List Price:

1,554

367,500 Sold Price:

# 8

Fencing: Partial Pool: Below Ground,


16022 Caminito De Linda, San Diego 92128

Property Recently Sold

Active Properties

Address Sold PriceList PriceSquare FeetDOMSold DateBABD

11874 Caminito De Las Missiones

3 3 135 1554 $365,000

11863 CAMINITO DE LAS MISSIONES

3 3 60 1554 $329,000

16082 Caminito Tomas 3 3 14 1554 $349,900

69.7 1554 $347,967

Pending Properties


17463 Fairlie 3 3 323 1599 $231,900

323 1599 $231,900

Sold Properties


16096 Caminito Tomas 3 3 77 1523 $319,900 $313,0009/16/2011

11893 Caminito De Las Missiones

3 3 81 1554 $394,500 $380,0007/11/2011

16120 Avenida Venusto 3 3 13 1535 $329,000 $285,0008/18/2011

16022 Caminito De Linda 3 3 24 1554 $367,500 $365,0008/16/2011

48.8 1541 $352,725 $335,750

Summary of Comparable Properties

16096 Caminito Tomas $319,900.00 $313,000.00 $205.52-2.16 %77

11893 Caminito De Las $394,500.00 $380,000.00 $244.53-3.68 %81

16120 Avenida Venusto $329,000.00 $285,000.00 $185.67-13.37 %13

16022 Caminito De Linda $367,500.00 $365,000.00 $234.88-0.68 %24

SOLD AVERAGES: $335,750.00 48.8 $217.90$352,725.00 -4.97 %

Listing Category Lowest Price Highest Price Average Price Average Price/Sq.Ft.

Active Listings

Pending Listings

Sold Listings

Expired Listings

$329,000

$231,900

$319,900

$0

$365,000

$231,900

$394,500

$0

$347,967

$231,900

$352,725

$0

$223.92

$145.03

$228.82

$0.00

CUMULATIVE AVERAGES: $330,466.67 $310,864.00

Sold Property Analysis

Address List Price Sold Price DOM % Change Sold Price/Sq.Ft.

$199.26

Summary Analysis

Cumulative Analysis

$293,600.00

3

$329,000

$347,967

$365,000

$223.92

70

Total Number of Listings:

Lowest Listing Price:

Average Listing Price:

Average Price/Sq Ft:

Average Days on Market:

1989Average Age/Year:

Active Properties

Highest Listing Price:

Comparable Property Statistics

1

$231,900

$145.03

323


Average Listing Price:

Average Price/Sq Ft:



Pending Properties

Lowest Listing Price: $231,900

Highest Listing Price: $231,900

4

$335,750

$380,000

$217.74

49


Average Sold Price:

Highest Sold Price:

Average Sold Price/Sq Ft:



Sold Properties

Lowest Sold Price: $285,000

Comparable Property Statistics

CMA Properties

Marketing Planner

Sign And Complete Listing Papers

Input Listing Into Multiple Listing Service

Order Lock Box To Be Placed On Property

Order Sign To Be Placed On Property

Preview Property On Office Caravan

Pass Out Flyers To Neighborhood For Open House

Advertise In Local Newspaper

Hold Open House

Review Pricing Strategy

Jessica Foote

REALTOR®, MBA

I am a REALTOR® with Prudential California Realty specializing in serving the communities within the Poway Unified School District.

These include: Carmel Mountain Ranch, Poway, Rancho Bernardo, 4S Ranch, Del Sur and Santaluz to mention a few. I am a San Diego Native however, and thus am well versed in many communities across the county!

My specialty is in selling homes; yet I love to help my buyers purchase the home of their dreams! The majority of my business is from referral. Whether you are a buyer or seller, you can expect the highest level of service.

Prior to real estate I obtained a B.A. in Sociology and an MBA in Finance from Pepperdine University. Professionally, I worked in Corporate Marketing and Finance, which seamlessly complements my real estate expertise. Just think, when you select me to list your home, you are hiring a Realtor, Marketing Manager, and Pricing Expert!

On the personal side, I have been blessed with a fabulous family. I have been married to my husband Josh, for 5 years and we have two sons, Miles and Micah. The things I enjoy most include: a good double espresso, playing basketball & golf, shopping with my four sisters, volunteering, watching HGTV design shows, and networking both online and in face-to-face settings.

If you would like to connect with me online: you can find me on Facebook, Twitter, or on my blog at: http://jessicafoote.posterous.com. To schedule a connect face-to-face, feel free to contact me directly via email: [email protected] or call me on my cell phone at (858)335-8165.

If you have any questions about San Diego, real estate related or not, I am your go-to-girl! As a San Diego Native, I can provide you with the latest and greatest information about America’s Finest City. I look forward to connecting with you!

(c)858.335.8165 (w) http://jessicafoote.prudentialcal.com (e) [email protected] (dre) 01861694

Independently owned and operated.

Marketing Plan for

Michael and Susan Collins

16029 Caminito Tomas, San Diego, CA 92128

Prepared by Jessica Foote, Prudential California Realty

P R E P A R A T I O N F O R M A R K E T I N G L A U N C H

Stage the home (if needed)

When buyers visit your home, the most critical moment happens as they walk up to the front door

and step inside. I’ll collaborate with a professional stager to ensure that your home looks its most attractive,

both in photographs and in person.

Schedule professional photographer

Images are the key to every element of marketing your home. Our skilled photographer will capture exquisite

shots that show the beauty and appeal of your exceptional home to its best advantage.

Create custom property website

Not only do 90% of real estate buyers start their property searches online — but affluent consumers are

even more likely to use the Internet.* Our experts will create an elegant online showcase for your home that

speaks to these buyers and makes it easy for them to find out more. Features will include a photo gallery,

property information, a narrated tour and map.

Establish Quick Response (QR) code

To make it easy and fast for buyers to visit your home’s website, we’ll create a code prospects can scan

with their smart phones to capture your web address instantly. We’ll display it in all of your home’s print

marketing and, if desired, display it on the For Sale sign.

Design property brochure

We’ll create a full color, four page property brochure to convey the unique features of your home.

It will include your website address along with your Quick Response code.


M A R K E T I N G L A U N C H

Initiate eBlast to Prudential network

We will send an email blast about the availability of your property to the agents in our Prudential network.

Upload property details on Multiple Listing Service

We’ll make information about your property available to the entire brokerage community by including it

in the MLS, expanding your property to a large pool of agents and prospective buyers.

Host office preview

To tap into our office’s local network of buyers, I will invite the agents from my office to personally

tour your property.

Schedule broker preview

We’ll invite brokers from throughout our area to tour your property during an exclusive preview.

Send letter to surrounding homeowners

We’ll let your neighbors know that your property is on the market and tell them about its features.

Neighbors often have friends and colleagues who might be interested in moving into your neighborhood.

eMail Just Listed announcement

We’ll let the local brokerage and business community know that your property has come on the market through

a Just Listed eCard.

Send direct mail postcard

We will design and mail a full-color postcard featuring your property to our prospective buyers, to our

proprietary contact lists and to local homeowners.

Host weekend open houses

Based on your schedule and with your consent, we’ll host public open houses to attract potential buyers who

might not have heard about your property from their real estate agents.

Advertise in Open Homes digital magazine

Your open house also will be advertised in our online Open Homes magazine. Posted weekly on our company

website, this digital publication also has an extensive online distribution throughout the region among brokers

and buyers.


S T R A T E G I C O N L I N E M A R K E T I N G

Broadcast your property to the top real estate sites

Your property will be promoted on these highly visited sites (this is a partial list of sites that will feature

your home):

Prudentialcal.com: Our proprietary website, which attracts 25,000 unique visitors every week,

from over 90 countries and international territories.

PrudentialRealEstate.com: The national Prudential Real Estate site.

Zillow.com: Featured Premier Listing Status

wsj.com (Wall Street Journal)

realtor.com

redfin.com

frontdoor.com

yahoo.com

trulia.com

Jessicafoote.co

Your home on YouTube

Our video experts will generate a dynamic montage of your home’s professionally photographed images,

enhanced by an expertly written script, professional narration and evocative music. We’ll upload this multimedia

commercial for your property to YouTube, the Number Two Internet search engine in the world.

Your video will be downloadable, so you can easily share it with your circle of contacts. There’s also a

Send to Friend feature that encourages interested buyers to show your home to others, bringing it to the

attention of even more potential buyers.

Post your listing on major social media sites

Social media is quickly becoming the go-to source for information for consumers worldwide. We will capitalize

on this trend by posting information (including a link to your property website) on sites including Facebook, Craigslist,

Twitter and LinkedIn.


S T R A T E G I C P R I N T A D V E R T I S I N G

Advertise in Pomerado Newspaper Publishing: Poway News Chieftan/RB & 4S Ranch News Journal

M A R K E T I N G P L A N O N G O I N G A N A L Y S I S

Feedback from showings

Feedback from agents and buyers who look at your property gives us valuable information for marketing your home.

It helps us understand what objections we may need to overcome and what features should be highlighted to

effectively showcase it. We’ll give you this feedback by phone or email, whichever you prefer.

Marketing and activity updates

You’ll receive regular updates on marketing and advertising we’ve placed for your property, along with a recap of the

number of showings your home has had. In addition, we will closely monitor online buyer interest in your property via

an exclusive system called Online Seller Advantage, which incorporates web traffic from sites including Trulia,

FrontDoor, Yahoo, CyberHomes and PrudentialProperties.com. We can email this data to you, so you know what

level of interest your property is generating among online homeseekers.

*California Association of Realtors; Pew Research Center Internet & American Life Projects

listing presentation

Documents

southern california

prudential connections

onthe prudential

san diego

home sale

real estate company

berkshire hathaway affiliate

regional offices