listing presentation

Real Estate Services ProposalPrepared Especially for:

Lan Cao

For Marketing the Property Located at:144 Macaulay Rd

Prepared by:John Womeldorf

AgentLiz Moore & Associates5350 Discovery Park Blvd

Williamsburg

Office: 757 254 8136E-mail: [email protected]

Mobile: 757 254 8136

Date: January 10, 2013

January 10, 2013

Lan Cao144 Macaulay RdWilliamsburg VA 23185

Dear Lan:

Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me reviewing the features of yourhome and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Liz Moore& Associates to represent you. We have represented many families in this area concludingtransactions that realize maximum value in a reasonable time. I hope you will select me asyour agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determiningthe market value and pricing of your home. I hope the information included on me andLiz Moore & Associates will confirm that I am best qualified to market your home.

Sincerely,

John Womeldorf Agent, REALTOR®

A Welcome from Liz

Thank you so much for selecting Liz Moore & Associates to represent

you in the sale of your property!

We believe that the agent and company you select are the most

important decisions you will make in preparation for your home sale.

We take our role as your agent very seriously, and look forward to

representing you not only in this sale, but to becoming your family

Realtor as well.

Our “no surprises” philosophy has proven to give our company a

distinct sales advantage in today’s difficult real estate environment.

We execute an upfront independent appraisal, certified home

inspection and moisture and termite inspections, therefore giving

prospective buyers peace of mind about your property. And there’s no

cost to you for this competitive edge over comparable homes for sale!

We also believe that aggressive marketing is an essential ingredient to

a timely sale. We employ the most advanced marketing strategies in

print media, direct mail and all the most popular online real estate

search engines for maximum exposure to a qualified pool of buyers.

Our entire team is committed to ensuring that your experience is a

smooth one. Please don’t hesitate to call or e-mail me personally, if

there is anything at all that I can do to help you!

Thank you again for your confidence in us,

Liz Moore, CRB, GRI

President

QuickCosts

TransactionPoint

We don’t believe in guessing games when it comes to reviewing any contract. Your Liz Moore & Associates agent will employ our proprietary software program called QuickCosts to analyze all offers for financial viability. This is a comprehensive settlement funds and costs calculator created to provide the most accurate report of critical closing elements - including the net proceeds you as a seller can expect to receive.

When you request our partner Lytle Title to perform your closing, you will have total access to TransactionPoint, our online transaction tracking system. This easy-to-use program permits clients, agents and lenders to view critical closing documents and confirm closing status online, any time, day or night. In addition, our sellers receive automatic email alerts whenever there is a change in closing item status.

closing documents and confirm closing status online, any time, day or night. In addition, our sellers receive automatic email alerts whenever there is a change in closing item status.

Lytle Title

Lytle Real Estate SettlementFunds and Costs Calculator

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We Put Cutting Edge Technology To Work for You ®Real Estate. Reinvented

John Womeldorf Office: 757 254 8136E-mail: [email protected]: 757 254 8136

Complete Paperwork

Duplicate Keys

(First 10 Days)

Appraiser Visit

Home Inspection

Termite & Moisture Inspection

Feature Sheets Prepared

PhotographyFor Marketing Materials

Let’s Get Started!

Pre-Marketing Phase

continued on next page

®Real Estate. Reinvented


Advertising Created

Enter Listing into MLS

Install Sign, Lockbox (if applicable)and feature sheet box

Deliver Feature Sheets to Property

Post Online for Search Engines

Mail Just Listed Cards

Advertising Rotation Begins (Subject to Deadlines)

Final Proof of Marketing Materials

Review Results of Inspections, Appraisal and Title Search

Active Marketing Phase

Time to Sell!

very homeE has a story...


Every Liz MooreListing Has Its OwnCustom WebsiteWith one click, prospective buyers can instantly find detailed information about your home... photos, virtual tours, neighborhood and school information, payment calculators and so much more!

Your home’s own custom website... just one more reason why no one markets your property like we do!



Print AdvertisingTocalls we receive from prospective buyers, we have developed a strategic ad rotation program.

Each publication that we have identified as a primary vehicle to advertise our properties features a variety of listing styles and price points. We carefully measure response data to evaluate the best media positioning for each home we represent.

maximize the number of incoming

And to ensure that every advertising dollar is being spent with maximum impact, advertising results are carefully and continuously tracked to determine the publications that deliver the most overall response.



OOAll you had to do was plant a sign in front of the house and the offers would fall from the sky.

In today’s real estate marketplace, the victory goes only to those who fully understand the dynamics at work in a challenging sales environment.

And, most importantly, how to implement proven strategies to harness the power of marketing and state-of-the-art technology to position a property as an undisputed “best seller.”

We are a unique company built on the belief that the true mission of a real estate brokerage should be to

A thoughtful company that conceived the reorganization of the numerous technical details critical to a smooth transaction, and elevated customer service to an extraordinary level never before documented in the industry.

A spirited company that not only decided it was time to reinvent the business of real estate, but assembled a vibrant collaborative of like-minded professionals to turn that vision into reality.

Are you ready for the best real estate experience you’ve ever had? Let’s get started!

That’s all changed.

Introducing Liz Moore & Associates.

make it easier to buy and sell, less complicated to finance and less stressful to move.

nce upon a time, selling a house was child’s play.


Our 21 Point Internet Marketing StrategyWe Individually Spotlight Each Property:

• A unique website for each listing

• Each property web address featured on a special sign rider

• Online virtual tours and flash tours (with companion CD presentations)

• Custom e-cards promoting your property delivered to agent and client networks

• Targeted e-mail campaigns to agents who actively sell in your zip code

We Actively Market Our Listings Online:

• Enhanced showcase listings on realtor.com

• Capture attention on MLS through effective marketing techniques

• A strong presence on dailypress.com and virginiagazette.com

• Reaching online buyers at homesandland.com

• Make Me Move! (on zillow.com)

We Promote Properties Through Our Proprietary Websites & Electronic Features:

• Our cutting edge corporate site: lizmoore.com

• Reaching military on hamptonroadspcs.com

• Our exclusive electronic Neighborhood Guides

• Featured listings on the Liz Moore Market Watch and other real estate blogs

We Utilize the Reach of The Most Popular Websites:

• Listing syndication: our listings pushed to multiple websites including trulia.com and oodle.com

• Property listings on craigslist.com

• Audio podcasts featuring our listings

And We Go Beyond....

• Electronic press releases

• Incentive marketing through our exclusive Coop Agent Feedback Program

• Online open house directory

• Featured listings in multi-media presentations in company sales meetings and in our consumer media rooms



Where Buyers Find The Home They Purchase

Real EstateAgent38%

Yard/ Open House

Signs11%

Internet37%

Friends & Neighbors 6%

Home Builder/Agent 4%

Newspaper/Magazine 2%Seller’s Contacts 2%

®Source: National Association of REALTORS 2010,



1 2 3

5 6 74

98

Because each home is different, so are the comprehensive marketing plans developed specifically for each property we represent.

From the most technologically advanced tool like the Internet and e-cards to old-fashioned networking with colleagues all over the country, your Liz Moore agent will formulate a decisive, focused marketing strategy for your home, balancing all the marketing tools available to the best advantage.

Recognized as a proven leader in marketing concepts in our industry, Liz Moore & Associates continually develops innovative techniques and identifies new marketing vehicles that produce the most exposure for our agents and our exclusive listings.

Just Listed Cards Target Prospective Buyers

Custom DesignedDirect Mail PiecesReach Over10,000 PeopleEach Month

Glossy, Four Color

Feature Sheets Showcase

Our Listings

Marketing Your Property - A Multi-Media Strategy



From The Contract To Closing

Then our work really begins!

• We manage deadlines to ensure compliance with disclosures, association addenda and a myriad of contractual requirements

• We coordinate with the buyer’s lender, and track progress on loan application, appraisal, and loan processing

• We coordinate home, termite, moisture inspections, negotiations, and any required repairs

• We coordinate with the settlement agent, to confirm homeowner’s insurance, surveys, title work, title insurance, loan payoffs, and all relevant documents

• We coordinate walk through inspections, warranties, utility transfers and possession agreements

As soon as an offer is received for your property:

• Your Liz Moore & Associates agent will employ QuickCosts, our exclusive software, to analyze all offers for financial viability

• Next, we interview the buyer’s lender to confirm qualifications

• We will strategize with you and negotiate the offer to reach an agreement most favorable to your ideal situation

Finding the buyer is just the beginning… finding the RIGHT buyer makes all the difference.

Once we receive an offer, we do a great deal of serious sleuthing before we even present the offer to you. This is done to make every effort to determine that the buyer is truly ready, willing, and able to purchase your home!



Your listing will be postedwhere it can be found by the

largest pool of potential buyers:

craigslist

We Maximize ExposureFor Your Property

Plus Our Own Websites, Regional Real Estate Websites & Exclusive Electronic Features:



6 of 10[number of problems we eliminate for you]

When It’s Your Home, Everything Counts

6 out of every 10 “fall throughs” (what the industry calls sales that fall apart before closing) happen as a result of an inspection problem or a low appraisal.

By eliminating those issues with our pre-listing program, we drastically improve your odds of making it all the way to the closing table without the last minute - and often costly - surprises.



LMA “No Surprises” Listing $595,000

Which Home Would YOU Rather Buy?

ABC Realty Listing $595,000

Independent Appraisal -

Home Inspection -

Termite Inspection -

Done!

Done!

Done!

Done!

Certified

Moisture Inspection -

?

?

?

?

There are 101 decisions to make

when you enter the real estate marketplace.

This one is simple.

LMA “No Surprises” Listing $350,000

ABC Realty Listing $350,000



Liz Moore’s vision was to c that would establish a solid

foundation on which to build the perfect real estate experience.

And that required envisioning a dramatically new, innovative approach to the typical routine of placing a property on the market.

Our approach, which includes bringing the full complement of real estate services under one roof, allows us to deliver the very highest level of service - and permits us to avoid any last minute surprises - and unexpected delays - for all parties involved.

Before we place a home on the market, we perform the following services - upfront and at our expense:

reate new strategies and develop new techniques

• Independent home appraisal

• Certified home inspection

• Termite inspection

• Moisture inspection

How We ReinventedThe Real Estate Experience



Determining the Value of Your HomeA Comparative Market Analysis (CMA) is essentialto determine the value of residential property.Location and characteristics of the property are thekey elements in determining value. Therefore, thebasis for valuation is similar properties in your area.The market analysis takes into account the amountreceived from recent sales of comparable propertiesand the quantity and quality of comparableproperties currently on the market. The desired endresult is to find a price that will attract a willing andable buyer in a reasonable time.

Once the value of your home has been determined, you can decide on an offering price that will achieveyour goals. Generally, the price should not exceed the value by more than 5% or potential buyers maynot even make offers. Naturally, if you want to sell quickly your asking price should be very near thevalue.

The following are a few things to keep in mind about pricing:

v Realistic pricing will achieve maximum price in a reasonable time.

v Your cost or profit desire is irrelevant; the market determines the price.

v The cost of improvements are almost always more than the added value.

v Houses that remain on the market for a long time do not get shown.

v A house that is priced right from the beginning achieves the highest proceeds.


The Importance of Intelligent Pricing

Figure 1 - Percentage of Buyers by Asking Price

Figure 2 - Activity versus Timing

Figure 3 - The Effect of Overpricing

Determining the best asking price for a homecan be one of the most challenging aspects ofselling a home. It is also one of the most impor-tant. If your home is listed at a price that isabove market value, you will miss out on pro-spective buyers who would otherwise be primecandidates to purchase your home. If you list ata price that is below market value, you will ulti-mately sell for a price that is not the optimumvalue for your home. As Figure 1 illustrates,more buyers purchase their properties at mar-ket value than above market value. The percentage increases as the price falls even further belowmarket value. Therefore, by pricing your property at market value, you expose it to a much greater

percentage of prospective buyers. This increasesyour chances for a sale while ensuring a final saleprice that properly reflects the market value of yourhome.

Another critical factor to keep in mind when pri-cing your home is timing. A property attracts themost attention, excitement and interest from thereal estate community and potential buyers whenit is first listed on the market (see Figure 2). Im-proper pricing at the initial listing misses out on

this peak interest period and may result in your property languishing on the market. This may lead to abelow market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has thehighest chances for a fruitful sale when it is new on themarket and the price is reasonably established.

We can give you up-to-date information on whatis happening in the marketplace and the price,financing, terms, and condition of competingproperties. These are key factors in getting yourproperty sold at the best price, quickly and withminimum hassle.


Important Factors In Choosing A Real Estate Agent

A variety of factors influence a seller's decision to list with a particular real estate agent.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.


What Sellers Want Most From Real Estate Professionals

Real estate agents can best serve their clients when they fullyunderstand what their clients expect from them.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.


Subject Property Profile for

144 Macaulay Rd

The following features have been identified to aid in the search for properties that are comparable toyours. This will help in determining proper pricing for your home.

Area: James City CounyStories: 2

Bedrooms: 6Exterior: BrickParking: Heating: gas

Interior Feat: Exterior Feat: Pier

Basement: Yes

Subdiv: KingsmillYear Built: 1984Full Baths: 5

Construction: FrameFireplaces:

Cooling: Interior Feat: Other Room:

Roof:

Style: TransitionalEst Fin SqFt: 9000

Half Baths: 1Parking: 3 car +

Fireplace: 4Interior Feat: High CeilingsExterior Feat: Deck

Foundation: Attic:


Map of Comparable Properties

Ref # Status Address1 Subject Property 144 Macaulay Rd2 Currently On The Market 516 Sir George Percy3 Currently On The Market 107 Andrew Lindsey4 Currently On The Market 147 George Sandys5 Recently Sold 649 Fairfax Way Way6 Recently Sold 132 Roffinghams Way7 Recently Sold 120 John Browning8 Recently Sold 108 West Landing


List of mapped properties continued.

Ref # Status Address9 Recently Sold 209 Burtcher Ct

10 Recently Sold 124 George Sandys11 Recently Sold 104 West Landing


Comparable PropertiesCurrently On The Market516 Sir George PercyList Price: $1,225,000 DOM: 196List$ SqFt: $298 Sold$ SqFt: Area: James City CountYear Built: 2006 Style: Colonial Fireplaces: 2Est Fin Sqft: 4115 Stories: 1 Firepl: Master BedroomBedrooms: 4 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 4 Const: Frame Inter: 6 Panel DoorsHalf Baths: 1 Park: 2 Cars Exter: Flood/Spot LghtsHeat: Forced Air Park: Off Street Exter: Gas Grill ConnCool: Central Air Bsmnt: None Oth Rm: Breakfast NookRemarks: Spectacular, Pvt, All One-Level Living!! Cstm Built By Joe Sheppard! 4

Brms,4.5 Baths, Low Maint, All Brick, W/Apprx 4,115 Sq Ft! 9 & 10 Ft Ceilings! Open,Airy, Hrdwd Flrs! Fam Rm W/Fplc! Huge Mstr Brm Suite W/Fplc! Sun-DrenchedFlorida Rm W/Cstm Bkcases! Frml Lr & Dr W/Chair & Crown Mldgs! Huge Kitchen &Brkfst Rm W/Sub-Zero & Wolf Appliances! 35X12 Screened-In

Currently On The Market107 Andrew LindseyList Price: $1,299,999 DOM: 136List$ SqFt: $213 Sold$ SqFt: Area: James City CountYear Built: 2008 Style: Cape Cod Fireplaces: 4+Est Fin Sqft: 6100 Stories: 2 Firepl: Master BedroomBedrooms: 5 Ext: Brick Inter: 9 Ft. CeilingsFull Baths: 5 Const: Frame Inter: Chair RailHalf Baths: 1 Park: 3+ Cars Exter: Gas/Propane GrllHeat: Central Heat Park: Exter: Insulated WndwsCool: Central Air Bsmnt: None Oth Rm: Breakfast NookRemarks: Custom Built Brick Cape Cod Completed In 2008. Porches, Patio &

OutdoorKitchen Back Up To 3 Acre Common Area. Walking Distance To Beach. LargeRooms W/Upgrade Trim. 2 Master Suites, Unmatched Unique Theatre Room, Hi-Def 11'Screen. Exceptional Energy Features, Heated Bath Floors, Towel Warmers & SteamSauna. Designer Kit & Upgrade Apl. Technology Galore, This

Currently On The Market147 George SandysList Price: $1,325,000 DOM: 304List$ SqFt: $241 Sold$ SqFt: Area: James City CountYear Built: 2002 Style: Transitional Fireplaces: 3Est Fin Sqft: 5500 Stories: 2 Firepl: Living RoomBedrooms: 4 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 3 Const: Frame Inter: Gas Stove ConnHalf Baths: 2 Park: 3+ Cars Exter: DeckHeat: Gas Park: Off Street Exter: Flood/Spot LghtsCool: Central Air Bsmnt: Oth Rm: Breakfast NookRemarks: Enjoy Your Own Private Reserve In Kingsmill, Over 5,500 Square Feet,

10'Ceilings, 3-Car Garage, 4+ Bedrooms.


Comparable Properties

Recently Sold649 Fairfax Way WayList Price: $995,000 Sold Price: $847,500 DOM: 82List$ SqFt: $181 Sold$ SqFt: $154 Area: James City CountYear Built: 1997 Style: Colonial Fireplaces: 1Est Fin Sqft: 5505 Stories: 3 Firepl: Family RoomBedrooms: 6 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 5 Const: Frame Inter: 6 Panel DoorsHalf Baths: 1 Park: 3+ Cars Exter: DeckHeat: Central Heat Park: Exter: Flood/Spot LghtsCool: Ceiling Fan(S) Bsmnt: None Oth Rm: Family RoomRemarks: Elegant & Stately Brick Georgian Located On The Golf Course In

Kingsmill.This Home Showcases Custom Detailing W/ 10' Celings On The 1st & 3rdFloors & 9' On The 2nd. Spacious 1st & 2nd Floor Masters. A Total Of 6 Bedrooms, 5.5Baths & A Bonus Room. Gourmet Kitchen Includes Granite, Custom Cabinets, VikingRange, Subzero Frig & A Large Eat-In Area. Screened Porch

Recently Sold132 Roffinghams WayList Price: $900,000 Sold Price: $852,500 DOM: 112List$ SqFt: $167 Sold$ SqFt: $158 Area: James City CountYear Built: 2005 Style: Georgian Fireplaces: 3Est Fin Sqft: 5386 Stories: 3 Firepl: Dining RoomBedrooms: 5 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 3 Const: Brick Inter: 6 Panel DoorsHalf Baths: 1 Park: 3+ Cars Exter: DeckHeat: Gas Park: Exter: Flood/Spot LghtsCool: Central Air Bsmnt: None Oth Rm: Breakfast NookRemarks: Stately Georgian Custom Built By Ron Curtis, Bldr. Private .80 Acre Lot,5

Brs. 3.5 Ba, 5386 Sq Ft. Formal Lr & Dr Each W/Fireplace. Family Rm W/Built-InBookcases & Fireplace. First Floor Master Bedroom. 4 Additional Brs Plus SeparateOffice & Den/Office On 2nd Level, Could Be Additional Brs. Custom Kitchen, BonusRoom, 3 Staircases, Hardwood Floors & 3 Car

Recently Sold120 John BrowningList Price: $945,000 Sold Price: $888,000 DOM: 167List$ SqFt: $186 Sold$ SqFt: $175 Area: James City CountYear Built: 2005 Style: Colonial Fireplaces: 1Est Fin Sqft: 5086 Stories: 2 Firepl: Family RoomBedrooms: 4 Ext: Brick Inter: 6 Panel DoorsFull Baths: 4 Const: Frame Inter: 9 Ft. CeilingsHalf Baths: 1 Park: 2 Cars Exter: Flood/Spot LghtsHeat: Forced Air Park: Off Street Exter: Gas Grill ConnCool: Central Air Bsmnt: None Oth Rm: Breakfast NookRemarks: First-Rate Quality! Beautifully Kept! Exceptional Brick, 4 Bdrms, 4.5

Ba,Georgian On A .88 Acre, Pvt Lot! Extensive Use Of Hrdwd Flrs, Crown And ChairMouldings! Lrg Kit W/Cherry Cabinets Opens To Spacious Brkfst Rm And Fam Rm!Stunning Mstr Bdrm Suite On 1st Flr! 3 Bdrms All Ensuite, A Pvt Office, Media RmW/Home Theater And Pool Table Room On 2nd Flr! Raised



Recently Sold108 West LandingList Price: $998,000 Sold Price: $900,000 DOM: 36List$ SqFt: $241 Sold$ SqFt: $218 Area: James City CountYear Built: 1994 Style: Traditional Fireplaces: 2Est Fin Sqft: 4135 Stories: 1 Firepl: Family RoomBedrooms: 4 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 3 Const: Frame Inter: 6 Panel DoorsHalf Baths: 1 Park: 3+ Cars Exter: DeckHeat: Central Heat Park: Circular Drive Exter: Flood/Spot LghtsCool: Ceiling Fan(S) Bsmnt: None Oth Rm: Breakfast NookRemarks: Situated On The 15th Fairway Of The Plantation Course On The Most

SoughtAfter Address In Kingsmill, West Landing, This Classic Joel SheppardMasterpiece Is The One Have Been Waiting For. Spacious Rooms, ExquisitelyAppointed, With Million Dollar Views From Almost Every Room!

Recently Sold209 Burtcher CtList Price: $1,249,000 Sold Price: $960,000 DOM: 255List$ SqFt: $224 Sold$ SqFt: $172 Area: James City CountYear Built: 2000 Style: Tudor Fireplaces: 3Est Fin Sqft: 5580 Stories: 2 Firepl: Family RoomBedrooms: 4 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 4 Const: Frame Inter: Beam CeilingHalf Baths: 2 Park: 2 Cars Exter: Flood/Spot LghtsHeat: Park: Exter: Gas Grill ConnCool: Central Air Bsmnt: None Oth Rm: Family RoomRemarks: Excellent Tudor Home On Wareham's Pond With Major Upscale Features:

SlateTerraces, Outside Kitchen Under Awning, Big Cathedral Ceilings With Beams,Custom Woodwork And Cabinets, Stone Counters, Stucco Board By Hardie, WonderfulGlassed In Sun Room. Wow.

Recently Sold124 George SandysList Price: $1,299,900 Sold Price: $1,220,000 DOM: 103List$ SqFt: $186 Sold$ SqFt: $174 Area: James City CountYear Built: 2007 Style: Colonial Fireplaces: 2Est Fin Sqft: 7000 Stories: 3 Firepl: KitchenBedrooms: 6 Ext: Brick Inter: 10+ Ft. CeilingsFull Baths: 5 Const: Frame Inter: Chair RailHalf Baths: 1 Park: 3+ Cars Exter: Flood/Spot LghtsHeat: Central Heat Park: Off Street Exter: Gas Grill ConnCool: Ceiling Fan(S) Bsmnt: None Oth Rm: Breakfast NookRemarks: This Amazing & Rare Custom Built Home In Sandy's Fort Of Kingsmill

BoastsCharacter, Sophistication & Detail. Featuring 6 Total Brs With 5.5 Baths,Gathering Room, Eat-In Kitchen, 2brs Downstairs, Vaulted Foyer, Craft Room, 40 X 17Bonus Room, 16X22 Master & An Elegant Great Room. Millwood & Casings, StunningWide Plank Hardwood Floors W/ Broken Views Of The James



Recently Sold104 West LandingList Price: $1,450,000 Sold Price: $1,425,000 DOM: 4List$ SqFt: $284 Sold$ SqFt: $279 Area: James City CountYear Built: 2009 Style: Contemporary Fireplaces: 1Est Fin Sqft: 5100 Stories: 2 Firepl: Family RoomBedrooms: 4 Ext: Hardbrd/Masonite Inter: 10+ Ft. CeilingsFull Baths: 4 Const: Frame Inter: Beam CeilingHalf Baths: 1 Park: 3+ Cars Exter: BalconyHeat: Radiant Park: Off Street Exter: CabanaCool: Central Air Bsmnt: Oth Rm: Breakfast NookRemarks: The Stunning Contemporary Residence Is Over 5000 Sqft House With 4 Brs,

4Full Baths & 1 Half Arranged Over A Flowing Floor Plan. Elegantly OrchestratingLight & Dark, Clean Lines And Rich Natural Green Materials. This Extraordinary HomeProvides Top Of The Line Cabinets, Casings, Appliances, Windows, Endless HeatedPool, And An Exclusive Plantation


Comparative Market AnalysisGraphed by Status

Currently On The Market

Recently Sold


Comparative Market Analysis Statistics

Graphic Analysis of Currently On The Market Properties

Summary Statistics of 3 Properties:

Average Price: $1,283,333High Price: $1,325,000Low Price: $1,225,000

Median Price: $1,299,999Average $ per SqFt: $250.67Average Year Built: 2005

Average Days On Market: 212


Comparative Market Analysis Statistics

Graphic Analysis of Recently Sold Properties

Summary Statistics of 7 Properties:

Average Price: $1,013,285High Price: $1,425,000Low Price: $847,500

Median Price: $900,000Average $ per SqFt: $190.00Average Year Built: 2002

Average Sale Price % List Price: 90.51Average Days On Market: 108


Pricing Strategy

General Rules.Let's review some important considerations. There are certain factors that arebeyond our control and certain factors that are within our control. Those factorsoutside of our control are: the location of the property, the finished square feet andtypes of rooms and the amenities that are in place. Those factors we can controlare: the appearance of the property inside and out, how aggressively we market theproperty and the price, including terms. It is critical for us to accept those factorsthat are beyond our control and to focus on pricing and preparation.

Local Market Observations.Our market is currently steady. Properties are not moving very fast but they arenot languishing for months either. Given the current interest rate situation weshould continue to experience relatively low mortgage rates and thus the marketshould remain steady for awhile.

Suggested Price Strategy.My analysis of the comparable properties suggests a list price range in the $ 1million plus range although the appraisal we perform will confirm the numbers..


Marketing Plan of Action

First Week on the Market

- Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. - Take property photos. - Prepare property flyer/brochure. - Submit property listing with photos to select real estate websites.

Second Week on the Market

- Schedule Virtual Tour. - Invite local Realtors to tour home. - Prepare and place advertisements with select print and online media outlets.

Third Week on the Market

- Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Sunday Open House.

On-going

- Handle incoming calls and schedule showing appointments. - Update owner on showings. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies. - Review price based on agent input & market conditions.

ASAP

- Obtain an acceptable contract on your property!


Services You Will Receive

v We will help you determine the best selling pricefor your home.

v We will suggest what you can do to get your homein top selling condition.

v We will develop a strategy to show your home.

v We will enter your home in the MultipleListing System.

v We will implement the enclosed marketing plan.

v We will talk with you to review progress periodically.

v We will advise you of changes in the market climate.

v We will present all offers to you promptly and assist in evaluating them.

v We will monitor progress toward closing when acontract is accepted.

v We will monitor the appraisal and buyers loanapproval.

v We will immediately advise you of events thatmay threaten closing.

v We will coordinate and monitor the settlementprocess.


When An Appointment Is Made

Agents from many real estate firms will want to show your home. Please allow any agent who calls toshow your home at the suggested time. If you are not frequently available, it is suggested that you allowa lockbox to be installed on your door. You will increase your odds for a sale by allowing more qualifiedbuyers to see your home. You do not want to miss an out-of-town transferee because your home was notable to be shown.

During a showing:

v Open all draperies and window shades during daylight hours.

v Turn on all lights and replace bulbs with high wattage bulbswhere needed.

v Open windows one half hour before showing to circulatefresh air.

v Open all the doors between rooms to give an inviting feeling.

v Place fresh flowers on kitchen table and/or in the living room.

v If possible, bake cookies or bread to add an inviting aroma.

v The kitchen & bathroom should sparkle.

v Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share yourlove of animals. Some people may be allergic to them.

v All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.

v Replace any items not included in the sale, or tag them appropriately with “to be replaced with…”or “not included” signs.

v Beds should be made & clothes picked up. Bathrooms should be clean, with towels folded andtoilet lid down.

v When you leave the house, please leave it as if you know it is going to be shown. You never knowwhen the right person is going to look at it!


Preparing Your HomeYour home has just one chance to make a great impression with each potential buyer. And it can! The following "tricks of thetrade" will help you keep track of what needs to be done. The whole idea is to present a clean, spacious clutter-free home--thekind of place you’d like to buy. Accomplish a little everyday, and before long your home will be ready to make theimpression that can make the sale.

Your Home’s Curb Appealq Mow lawnq Trim shrubsq Edge gardens and walkwaysq Weed and mulchq Sweep walkways and driveway, remove

branches, litter or toysq Add color and fill in bare spots with

plantingsq Remove mildew or moss from walls or

walks with bleach and water or other cleanerq Take stains off your driveway with

cleanser or kitty litterq Stack woodpile neatlyq Clean and repair patio and deck areaq Remove any outdoor furniture which is not

in good repairq Make sure pool or spa sparklesq Replace old storm doorsq Check for flat-fitting roof shinglesq Repair broken windows and shutters,

replace torn screens, make sure frames andseams have solid caulking

q Hose off exterior wood and trim, replacedamaged bricks or wood

q Touch up exterior paint, repair gutters andeaves

q Clean and remove rust from any windowair conditioning units

q Paint the front door and mailboxq Add a new front door mat and consider a

seasonal door decorationq Shine brass hardware on front door,

outside lighting fixtures, etc.q Make sure doorbell is in good working

order

General Interior Tipsq Add a fresh coat of interior paint in light,

neutral colorsq Shampoo carpeting, replace if necessaryq Clean and wax hardwood floors, refinish if

necessaryq Clean and wash kitchen and bathroom

floorsq Wash all windows, vacuum blinds, wash

window sillsq Clean the fireplaceq Clean out and organize closets, add extra

space by packing clothes and items youwon’t need again until after you’ve moved

q Remove extra furniture, worn rugs, anditems you don’t use; keep papers, toys, etc.picked up--especially on stairways

q Repair problems such as loose doorknobs, cracked molding, leaking taps andtoilets, squeaky doors, closets or screendoors which are off their tracks

q Add dishes of potpourri, or drop of vanillaor bath oil on light bulbs for scent

q Secure jewelry, cash and other valuables

The Living Roomq Make it cozy and inviting, discard chipped

or worn furniture and frayed or worn rugs

The Dining Roomq Polish any visible silver and crystal q Set the table for a formal dinner to help

viewers imagine entertaining here

The Kitchenq Make sure appliances are spotless inside

and out (try baking soda for cleaningFormica stains)

q Make sure all appliances are in perfectworking order

q Clean often forgotten spots on top ofrefrigerator and under sink

q Wax or sponge floor to brilliant shine,clean baseboards

q Unclutter all counter space, removecountertop appliances

q Organize items inside cabinets, pre-packanything you won’t be using before youmove

The Bathroomsq Remove all rust and mildewq Make sure tile, fixtures, shower doors, etc.

are immaculate and shiningq Make sure all fixtures are in good repairq Replace loose caulking or groutq Make sure lighting is bright, but soft

The Master Bedroomq Organize furnishings to create a spacious

look with well-defined sitting, sleeping, anddressing areas

The Garageq Sell, give away, or throw out unnecessary

itemsq Clean oily cement floorq Provide strong overhead lightq Tidy storage or work areas

The Basementq Sell, give away, or throw out unnecessary

itemsq Organize and create more floor space by

hanging tools and placing items on shelvesq Clean water heater and drain sedimentq Change furnace filterq Make inspection access easyq Clean and paint concrete floor and wallsq Provide strong overhead light

The Atticq Tidy up by discarding or pre-packingq Make sure energy-saving insulation is

apparentq Make sure air vent is in working orderq Provide strong overhead lighting

When It’s Time To Showq Make sure your property profile folder,

utility bills, MLS profile, house locationsurvey, etc. are available

q Open all draperies and shades, turn on alllights

q Pick up toys and other clutter, check tomake sure beds are made and clothes are putaway

q Give the carpets a quick vacuumingq Add some strategically placed fresh

flowersq Open bathroom windows for fresh airq Pop a spicy dessert or just a pan of

cinnamon in the oven for aromaq Turn off the television and turn on the

radio music at a low volumeq Make a fire in the fireplace if appropriateq Put pets in the backyard or arrange for a

friend to keep themq Make sure pet areas are clean and

odor-freeq Make sure all trash is disposed of in neatly

covered bins


In Conclusion

You should choose John Womeldorf because:

v I will provide you with excellent service and support.

v I have made a thorough market analysis of your home.

v I have developed a winning marketing plan.

v I will make every effort to sell your home promptly.

v I have the resources of Liz Moore & Associates.

Let Me List Your Home Now!


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