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A One Tank Trip
Profiting From The Green Movement
$ Priceless $
ContentsFrom The Editor 5
Profiting From the Green Movement 13
Barter Is Smart Business 23
Time To Refinance or Buy!? 28
A One Tank Trip 32
South Carolina Firsts 36
About North Charleston 39
Carolina Girl Gear 41
South Carolina Wedding or Event Planners: Career Outlook 42
Beds 44www.Litchfield.sc Online Magazine | 2009 3
Buy LoCaLPromoting local business is as simple as having other company’s business cards or brochures posted on a board in your store. In an effort to promote your area, we are distributing decals that say “Check us out at www.Litchfield.sc,” in hopes that local shoppers will visit the site to find local restaurants, clothing, specials, coupons and more. We are doing our part, so please join us, and promote your local merchants, and everyone will benefit!
top ten reasons to think LoCaLBuy LoCaL - Be LoCaL – heLp LoCaL Businesses
1. Buy LoCaL -- Support yourself and Litchfield. Many studies have revealed when you buy from an independent, locally owned business in the your own area, rather than a nationally owned businesses, considerably more of your money is used to make purchases from other local businesses. Local businesses continue to strengthen the economic base of the local community. These include case studies showing that local owned businesses generate a premium in enhanced economic impact to the community and our tax base.
2.support LoCaL area Community Groups: Non-profit organizations receive an average 250% more support from smaller Litchfield area business owners than they do from large companies.
3. keep your area unique: Where we shop, where we eat and have fun -- all of it makes our community home. Our one-of-a-kind local businesses are an integral part of the distinctive character. Local tourism businesses also benefit. “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust.
4. reduCe environmentaL impaCt: Locally owned businesses in your area can make more local purchases requiring less transportation. This generally means contributing less to sprawl, congestion, habitat loss and pollution.
5. Create additionaL JoBs: Small local businesses are the largest employer nationally and in the community, provide the most jobs to local residents.
6. reCeive Better serviCe: Local businesses often hire people with a better understanding of the products and services they offer, and take more time to get to know customers.
Cont. next page
From the editor
www.Litchfield.sc Online Magazine | 2009 5
www.Litchfield.sc Online Magazine | 2009 6
From the editor - Continued
7.invest in your Community: Local businesses are owned by people who live in this community, and they are less likely to leave, and are more invested in the community’s future.
8. put your taxes to Good use: Lo-cal businesses require a relatively little infra-structure investment and make more efficient use of public services as compared to nationally owned stores entering your area.
9. Buy What you Want, not What BiG advertisinG BudGets Want you to Buy: A South Carolina marketplace com-prised of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products and ser-vices based not on a national sales plan but on their own interests and the needs of their local customers, promises a much broader range of product choices.
10. promote LoCaL prosperity: An escalating body of economic research shows that in an increasingly homogenized world, en-trepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.
www.Litchfield.sc Online Magazine | 2009 8
CEO Dennis Stewart
EdiTor in ChiEFLarry Local
CrEATivE DirECTOrDaniel Holliday
ArT DirECTOrAmy Coats
WEB DEvELOpErs Matthew Coats
AdMinisTrATion & MArkETinGVivi MorilloAngie Woods
WWW.LiTChFiELd.sC onLinE MAGAZinECopyright © 2009South Carolina Internet Authority.All rights reserved. Reproduction in whole or in part without written permission is prohibited. Not responsible for unsolicited manuscripts or photographs.
3290 Ashley Phosphate Road Charleston, SC 29418Phone: (843)720-9604Fax: (843)[email protected] www.Litchfield.sc
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“If you can organize your kitchen, you can organize your life.”
proFitinG From the Green movementBy Zach Hanebrink
People in South Carolina are active in “going green” and doing their part to save the environment, save money and promote the local economy in the process. There are many green initiatives in the state from local blogs getting the word out to green businesses, green home builders and homes, recycling programs, as well as, organizations designed to promote South Carolina agriculture and SC products. Surely you have heard the buzz on going green and if you want to start getting involved and doing your part, here are some tips to get you started:
• Avoid letting your cAr idLe - Every second you spend idling your car’s engine means needlessly wasting gas, as well as, adding wear and tear on your vehicle. Idling over 10 seconds wastes more gas than is needed for startup. Overall, Americans idle away 2.9 billion gallons of gas a year, worth around $78.2 billion.
• turn off your computer - Save energy and wear and tear on your machine by shutting down your computer when you are done using it and in the evenings before you leave work. You’ll save an average of $90 of electricity a year. The Department of Energy recommends shutting off your monitor if you aren’t going to use it for more than 20 minutes, and the whole computer if you’re not going to use it for longer than two hours.
Cont. next page
www.Litchfield.sc Online Magazine | 2009 13
Don’t sit under an umbrella waiting for it to
proFitinG on the Green movement- Continued
• Ask your power compAny aBout Green enerGy - More than half of all electricity consumers in the U.S. now have the option of purchasing green power from their local utility. Find out how you can purchase green power by visiting the Department of Energy’s state-by-state list of providers. You can also check with your own utility to see what’s available. Palmetto Clean Energy is a local South Carolina green energy program http://www.palmettocleanenergy.org/default.asp
• keep sensible tAbs on your thermostat - It is to your benefit to pays to pay close attention to your thermostat, since most South Carolina households spend 50 to 70% of their energy budgets on heating and cooling. For every degree you lower the thermostat, you’ll save between 1% and 3% of your heating bill. Do the same thing in reverse with air conditioning.
• wAsh your clothes in CoLd Water - An easy way to clean green is to turn the dial on your washing machine to cold. Most laundry loads do not require hot water, and 90% of the energy used by washing machines goes into heating the water. The higher the water temperature, the higher the cost to you and the planet.
• enroll in online billing - Save natural resources, as well as late fees, by registering with online bill-paying options. Paperless billing not only saves trees; it also reduces the fossil fuel needed to get all those billing envelopes from them to you and back again. Plus, you’ll save money on stamps.
• get rid of junk mAil - Approximately 100 million trees and 28 billion gallons of water are used to send junk mail to Americans annually. You can eliminate 75% of unsolicited mail by registering on the Mail Preference Service on the Direct Marketing Association website (for a fee of $1). Within 90 days, most unsolicited mail will stop.
• print on both sides of paper - Most software programs give the option for double sided printing, but yet most still print only on one side of the page. Consider this: the U.S. alone uses 4 million tons of copy paper annually, about 27 pounds per person. Save dough and South Carolina landfills.
• cArpool! - If your commute to work is 25 miles each way and at least half is in typical stop-and-go traffic, you’ll save roughly 10 percent of your monthly carbon emissions by carpooling. Not to mention saving money on gas!
• buy certified south CaroLina produCe - The Certified South Carolina program is a new, exciting, cooperative effort among producers, processors, wholesalers, retailers and the South Carolina Department of Agriculture (SCDA) to brand and promote South Carolina products. Our goal is for consumers to be able to easily identify, find and buy South Carolina products.
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South Carolina’s Internet
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Kids Eat FrEEApplebee’sKids meals are .99 with adult purchase.Tuesday’s after 5 pm(843) 678-9406
CiCi’s PizzaChildren under 3 eat free with adult purchaseEvery Night(843) 413-0600
Fazoli’sKids eat free every weekend in August. One free kids meal per adult entree purchase.Saturday & SundayFlorence: (843) 664-3062North Myrtle Beach: (843) 249-6901Surfside: (843) 477-1801
IHOPGood thru Sept. 13: Kids 12 and under get a free kids meal with purchase of adult meal.Daily 4pm-10pmNorth Myrtle Beach (843) 249-9742Florence (843) 629-9999Myrtle Beach (843) 626-0136
Moe’s Southwest GrillKids under 12 with Adult purchase of entrée or 2 ta-cos. Same offer on Sunday if you present your church bulletin.Tuesday, Wednesday, Thursday from 5pm-10pm(803) 743-9663
Western SizzlinChildren 4 and under eat Buffet for freeDaily(843) 665-5965
Just let the wardrobe do the
rather write a check or pay with an equal amount of your product/service at its normal selling price to a new customer? Most businesses prefer to barter and keep cash.
Barter Raises Profitability: Barter customers pay retail prices and fees, so you get the full value of your goods and services.
Barter Moves Surplus Inventory: Retailers must keep their inventory moving and our customers shop for the most up to date merchandise each season. Carolina Barter Exchange can deliver you buyers to move excess inventory, eliminating the advertising costs and heavy discounting otherwise needed to achieve this goal.
Service Business: Increase billable hours! If you are not at 100% capacity 12 months a year and you can handle new
customers, Carolina Barter Exchange can help you fill your free time with new business opportunities. And now you will have trade dollars to purchase the products and services you need.
Hotels: Suppose you have 10 vacant rooms at $100 a night and you need a new brochure for $1000. Barter provides a way for you to buy your brochure, fill your rooms (at your cost), and maintain your cash.
Networking Increases Your Customer Base: Barter customers will bring you all the cash referrals that your current clients bring. You will increase new cash paying-customers, as long as you give your barter cus-tomers the same great services and pricing you offer everybody else.
Barter is smart BusinessBarter is a form of trade where goods or services are traded for other goods and/or services, without cash being exchanged. Barter normally replaces money as the method of exchange in times of monetary crisis, or when the currency is unstable and devalued by hyperinflation.
What are the BeneFits oF Barter?
Barter Can Bring New Customers: This enables you to expand your market and maintain your cash-paying customers.
Barter Conserves Cash: Barter generates new customers because buyers are encouraged to pay with their products or services and save cash.
Simply put: If you had to make a purchase for $1000, would you
“What is my loftiest ambition? I’ve always wanted to throw an egg at an electric fan.”
Oliver Herford quotes (1863-1935)
get virtuAlly Anything!
Recent year statistics:
• The common dollar amount of commercial barter rose to $1,927.
• Merchants accounted saving an average of $32,700 using barter and saw and average cash flow raise of 18%.
• 1,845 new corporations had barter transactions surpassing $100,000.
• 93% of all small business owners (less than 25 employ-ees) report trying barter with a positive result.
Carolina Barter Exchange (CBE) is the fastest growing barter
company based in South Carolina. CBE has representa-tion in all 46 counties including Charleston, Columbia, Hilton Head Island, Myrtle Beach, and Greenville.
CBE is the fastest growing trade exchange in The Carolinas. CBE helps its member companies enhance their businesses through exchange of products and services instead of making cash disbursements.
Some examples of the products and services we offer include: advertising, printing, travel and vacations, auto repairs, restaurants, caterers, art and custom framing, office equipment, medical treatment, computer services and more.
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time to reFinanCe or buy !?Right now, mortgage rates are at their lowest level since 1971. Think about that. Twenty-five years ago, homeowners were paying as much as 18% on a 30-year fixed. Today it’s just a little over 5%.Combine that
rate with the tax advantages of a mortgage, and you have an incredibly cheap way to build wealth, but you better act now.
Real estate guru Barbara Corcoran has already seen a tremendous surge in refinance applications – more than triple the average – and the number of people getting approved is astronomically higher as well, she says. But that doesn’t mean the low rates are a panacea for the ills of the housing market. It is only once home prices start to go up that we will finally see a light at the end of tunnel, Corcoran says. Until that happens, we are still going to have to crawl out of this mess. “[Low interest rates are] a not a lifesaver,” Corcoran says. “This is just a helping hand.”
David Kittle, chairman of the Mortgage Bankers Association, has this advice to homeowners looking to refinance: Do it. Don’t get greedy searching for another quarter-point. Lock in rates now. He is seeing applications soar over 125% just since Thanksgiving due to the low rates.
Of course, you should only refinance if it saves you at least 3/8 on the rate and if you plan on staying in your home for at least four years, Kittle says. Along with good credit, proof of income and money by means of a down payment or equity in the home, there are certain things every homeowner needs regardless of interest rate levels.
www.Litchfield.sc Online Magazine | 2009 28
There really are some incredible
chandeliers on the market now.
The designs are a lot softer and
warmer than they used to be. I
think the overriding design
factor that most homeowners
are seeking is something that
says their home is warm,
inviting and comfortable.
“It is the nature of the strong heart,
that like the palm tree it strives ever upwards when it
is most burdened.”
Sir Philip Sidney
a one tank trip
Got the vacation blues? South Carolina abounds with destinations you can visit on one tank of gas…trips that showcase the Palmetto State’s beauty without busting your budget. What a rich, exotic place South Carolina is. One of the original American Colonies, the state has an abundance of historical sites that bring our nation’s past to vivid life. The outdoors lover can enjoy a variety of activities such as kayaking, hiking, saltwater fishing, even scuba diving in the company of alligators. The state’s culture has been shaped by its European, African and Caribbean settlers, as evidenced especially by the food, which is some of the most delicious we’ll ever have the pleasure of eating.
Do you like horses, the City of Aiken is your destination. Explore the Thoroughbred Hall of Fame & Racing Museum; the facility presents the history of thoroughbred racing, spanning more than a century. Admission is free. Also in Aiken, is the DuPont Planetarium, located on the grounds of the University of South Carolina. The 30-foot dome has fully-automated, state-of-the-art projection systems; an observatory is also on hand, featuring a variety of powerful telescopes for stargazing purposes. Downtown Aiken is filled with southern charm. The restaurants, antique shops, and local stores will fill anyone’s afternoon.
Continuing on your trip and take Highway 19 towards Greenwood. On the way you will pass by the Ninety-Six National Historic Site, where two battles of the Revolutionary War were fought and where settlers braved harsh winters and Indians to stake their claim. Now, visitors can experience it for themselves in the original Star Fort, built in 1781, the Stockade Fort and siege trenches, or by strolling through the original town sites of Cambridge and Ninety-Six. This historic site is a fascinating look at the way things were when our nation was in its infancy. Well worth the time to explore! Get back on Highway 19, and continue on to the US-25 which leads you to Greenwood. This town, with its fresh air and sunny skies is a great place to pull over and enjoy some of the many outdoor activities to be found here. The Heritage Trail is a 2-mile paved path, perfect for walking, jogging, or biking. Lake Greenwood is a fine place to break out the rod
and reel and try your luck with the catch of the day. By night, you can dine at any one of the myriad of fine restaurants, which showcase cuisines from Europe, the Caribbean, or good old-fashioned American steak and potatoes.
Get back on the US-25, and merge with the US-178 to Clemson. (Thirty miles later via the US-123 and you are in Greenville). Both cities offer more opportunities for fishing, golfing and fine dining. In Clemson, you should take a day to enjoy the natural wonders of Paris Mountain, with its 1200-acre grounds, majestic, monument-like peak, and the Sulphur Springs hiking trail which makes for an excellent workout.
Truly, South Carolina offers visitors a chance to enjoy the modern age while giving us a glimpse into our nation’s past; it’s the perfect place to enjoy the best of all possible worlds for just One Tank of Gas!
www.Litchfield.sc Online Magazine | 2009 32
“When twilight drops her
curtain down and pins it with a star,
remember that you have a friend though she may
“Every normal man must be tempted at times to spit on his hands & hoist the
Henry Louis Mencken
south CaroLina Firsts Like any other State, South Carolina is full of “Firsts”. The following is a list of some of the more popular Firsts, that may be good to brag about, or for use in a trivia game:
• First European settlement in South Carolina in 1526 near Georgetown settled by Spanish explorer Lucas Vasquez de Ayllon named San Miguel de Gualdape (Rumor has it that he was the first “Half-back”- that he wanted to be half way back from Florida to New York)
• First permanent English settlement in South Carolina established at Albemarle Point in Charleston in 1670
• First free library established - Charleston, 1698
• First opera performed in America - Charleston, February 18, 1735
• First building to be used solely as a theatre - Dock Street Theatre in Charleston, constructed in 1736
• First Jewish synagogue in South Carolina (Kahal Kadosh Beth Elohim) - Charleston, 1750
• First Black Baptist Church established, Silver Bluff, 1773
• The Charleston Chamber of Commerce was the first city Chamber of Commerce in this country - 1773
• First public museum - Charleston Museum, organized January 12, 1773
• First business publication - South Carolina Price Current in Charleston, 1774
•The first time a British flag was taken down and replaced by an American flag was in Charleston in 1775
• Golf was first played in the city limits of Charleston. The South Carolina Golf Club was formed in 1786 - this was the first golf club.
• First Roman Catholic Church St. Mary’s August 24, 1789, Charleston
• First cotton mill built - James Island, 1789
• First fireproof building built - Charleston, 1822
• First steam locomotive built in the United States to be used for regular railroad service - “Best Friend of Charleston,” 1830.
• First municipal college - College of Charleston, opened April 1, 1838
• First Roman Catholic cathedral in South Carolina Cathedral of Saint John and Saint Finbar - Charleston, April 1845
• First state to secede from the Union, December 20, 1860.
• First shot fired in Civil War on Fort Sumter in Charleston Harbor, April 12, 1861.
• The first submarine ever to sink an enemy ship was the H.L. Hunley used by the Confederates on February 17, 1864 in Charleston Harbor against the U.S.S. Housatonic.
• The first state intercollegiate football game took place on December 14, 1889 with Wofford defeating Furman
• First commercial tea farm - Summerville, 1890
• First black woman to practice medicine in the state was Dr. Matilda Arabelle Evans in 1897
• First textile school established in a college - Clemson, 1899
• The first car was manufactured in Rock Hill by John Gary Anderson in January 1916
• First woman lawyer in South Carolina - Miss James M. Perry of Greenville was admitted to practice on May 4, 1918
• First national historic preservation ordinance passed by Charleston city council on October 13, 1931
• First television station WCSC broadcast from Charleston June 13, 1953
• First U.S. Senator elected by a write-in vote - Strom Thurmond, November 2, 1954
• First Spoleto Festival held in Charleston May 1977
• First Internet company to bring you the Internet, Streaming Radio, and Online Magazines- www.ONLY.sc ( click here for more information)
www.Litchfield.sc Online Magazine | 2009 36
“If people sat outside and looked
at the stars each night, I’ll bet they’d
live a lot differently.”
aBout north CharLestonThe city of North Charleston sits on the boarder of Charleston and Dorchester counties. North Charleston’s has almost quadrupled in population since it’s conception on June 12, 1972, encompassing over 73 square miles. With a population of over 85,000, North Charleston is the third largest city in South Carolina.
Until the Civil War, what is now North Charleston, consisted of primarily of plantations. The turn of the 20th century brought a boom of industry to the North Area, with the opening of E.P. Burton Lumber Company and the Navy Shipyard. In 1912, a group of Charleston business men laid out the Park Circle area. Much of Park Circle still adheres to the original 1912 plan. This thriving city is home to the North Charleston Coliseum, Performing Arts Center, & Convention Center. This complex is home to the South Carolina Stingrays, an ECHL minor league hockey team, and is a major hub of cultural events and conventions for the Tri-county area.
North Charleston’s climate has resulted in some of the most beautiful communities in the area. Several major developers have entered the market over
the past several years with a huge selection of new housing. With exceptional choices for the first time buyer, to top executive homes and homesites, these sprawling neighborhoods offer a wide range of amenities including golf, fishing, tennis, playgrounds, nearby schools, day care, shopping, dining and recreational opportunities. As part of the area’s boom, many developers have integrated fitness centers and jogging trails into the communities. Parks and Community centers also add to the beauty of these carefully planned neighborhoods.
North Charleston is home to several highly acclaimed “magnet” schools, including Garrett Academy of Technology, Charleston County School of the Arts, and The Academic Magnet High School. The city is also home to many well know colleges inclueding, Trident Technical College and Charleston Southern University.
www.Litchfield.sc Online Magazine | 2009 39
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south CaroLina WeddinG or event pLanners: Career outLook Can you imagine a more exciting career than being the person who helps to plan a couple’s happiest day together and makes them lasting memories for the rest of their life? Or planning a Corporate Event for some of the largest companies in South Carolina. The best part is you are creating an event that you do not have to pay for. If you are interested in a career as a wedding or event planner, read on to discover general description, educational requirements, and your job outlook information.
WeddinG and event pLanner JoB desCription
Wedding or Event planners, as the name implies, handle many or all of the details of setting up a wedding or other event from coordinating the caterers to directing the dinners. The term wedding planner is a classification of how involved the person is with their clients’ wedding. There are two other classifications which are wedding consultants and wedding directors.
Wedding consultants allow couples to plan the wedding and offer only their advice and expertise. Wedding planners oversee and are responsible for much of the work of the wedding from beginning to end, but the couple is still involved. Wedding directors take care of the entire wedding event, which affords the couple getting married to only focus on getting married.
Wedding directors sometimes usually attend the wedding to make sure the day goes exactly as planned. If it rains on the day of an outdoor wedding, the wedding director will have an alternate plan already in place.
Wedding planners, specifically, perform a variety of tasks. They make appointments with clients and vendors, provide gown options, provide wedding theme options, and plan for the unforeseen among other things. The business side of wedding planning involves staying within your budget, and making sure the vendors get paid. Wedding planners who handle all aspects of the event are mostly self-employed working both part-time and full-time. However, special event centers, wineries, hotels, and other hospitality facilities also offer employment opportunities.
Wedding planners must also write contracts and be efficient marketers of their business. The best wedding planner in South Carolina must get their name known, and can only handle a certain amount of weddings in any given time.
An event planner does the same basic tasks as the wedding planner, but the event will dictate what is different. Abig corporate event may require several sound and video systems. A golf tournament may require many sponsors being adequately recognized.
www.Litchfield.sc Online Magazine | 2009 42
“The bed has become a place
of luxury to me! I would not
exchange it for all the thrones in the
Whatever the event, having alternative plans when things go not as planned is the mark of a good planner. This means that you must have a long list of suppliers and people in the service industries that can stand in when problems arise.
eduCationaL requirements For WeddinG pLanners
There are no federal, state, or local laws requiring wedding or event planners to have anything other than a businesslicense. Very few colleges/universities offer degrees or certificates in wedding and planning. Online schools offer training; however, carefully research the online school prior to paying any fees or signing up for classes. The best schooling is the College of OJT ( On the Job Training). Working for a wedding or event planner and learning from the ground up is the only way to truly learn the business. Certification is increasingly becoming sought after because clients want to make sure their special day is handled by a professional.
JoB outLook For WeddinG pLaners
Wedding and event planning in South Carolina is a growing field with more and more opportunities. Creating a profitable business is a slow process. Attracting clientele takes time, but there is always plenty of work for good planners.
www.Litchfield.sc Online Magazine | 2009 45
Most of the shadows of this life are caused by our standing in our own sunshine.
raLph WaLdo emerson
www.Litchfield.sc Online Magazine | 2009 47