What are those Little Mistakes which can Ruin your Email Marketing Campaign ?

This presentation will give you the clarity on what you as marketers need to take care of in order to not to do the mistakes for an effective email

marketing. It is really good news for SMBs to how effectively they can be in touch with their audience via result oriented email marketing, but it also means there will be plenty of competition for the same market you are

targeting to.

So keep scrolling and let us discuss the mistakes which need not to be there when you do email marketing :

Do not Make it Difficult to your Audience to Recognize you

• Majority of the people opens the new email alert or specific new emails in one go if they find some familiarity with sender.

• So before sending take the time to double checks the ‘from name’ and ‘from email address’ you are using to send your email.

Stop being like others “Overselling Appears in the Subject Line”

While doing email marketing our motive should be to stand out from the noise in this holiday’s season, therefore we just need to put thoughts into the subject line such as:

• The question- want to know what should be the right gift for (carry on with your offerings)

• The list- top 5 gifts for(carry on with your offerings)

• The teaser- A special holiday offer (alter it as per your offerings)

• News- Announcing our results for the winner (alter it as per your offerings)

Do not ignore the“Mobile Readers”

• There has been a drastic increase in the number of smartphone users across the globe

• There would be very high possibilities of the target audience using mobile to check there mails.

• So you need to pay attention on mobile as well so choose and design your mailer which should be mobile friendly.

Slowing down your Readers (don’t)

Tips to remember in order to not to slowing down your readers while he/she reading your mail:

• Content should be clear, concise and obviously to the point.

• Avoid unnecessary images especially big (good for nothing) images, this will also help to resist your mail from being spammer.

• Use only one or two images that to not big one.

• And the most importantly make it very easy for the audience to scan your email and finds the content relevant to them.

Do not Forget to Include a “Clear Call to Action”

• Dare to expect your audience going to visit your store and shop online out of the email campaign without having clear call to action for next step for them in that promotional mail.

• It’s important to make sure that the readers should be interested for the next step.

• We should be doing in a concise and gentle way not certainly in a lengthy approach. Place it front and centre, and clearly identify why they should take that next step.

Hence, we are pretty confident about, if you are taking care of all the things stated on the previous slides for your email marketing, you

are actually standing out from the noises (competition) and the results for your

business.

Sales-Push.Com

ByVijay MohnaniSMB Digital Marketing Expert Sales-Push.com ( One Stop Solution for Online Sales & Marketing )