little black dress design brief

11
The Little Black Dress Competition

Upload: offshore-marine-technology

Post on 18-Feb-2016

213 views

Category:

Documents


0 download

DESCRIPTION

Launch Initiative is a unique, Innovative, fashion label that has created a new pathway into the fashion industry for aspiring designers. Through the provision of ongoing design competitions, industry connections, business development/coaching, feedback from industry and financial assistance; Launch Initiative nurtures creative talent, allowing designers to find their own niche and excel in the fashion industry without the risk.

TRANSCRIPT

Page 1: Little Black Dress Design Brief

The Little Black Dress Competition

Page 2: Little Black Dress Design Brief

It is a well-known “rule of fashion” that every woman should own a versatile, elegant black dress that can be dressed up or down depending on the occasion. The LBD is a wardrobe staple, that transends trends and tme. From elegant to edgy, classic to contemporary, inject your style in your design for...

“The Ultimate Little Black Dress”

Page 3: Little Black Dress Design Brief

Signature Style

Our signature style at Launch, is what we call ‘Urban Career’.

We want your designs to fit across day wear and night wear, so buyers can get maximum wear out of your creations!

The idea of ‘Urban Career’ is Career Wear meets Street Wear. So think anywhere from Country Road to Whitchery to Sass & Bide.

Page 4: Little Black Dress Design Brief

Inspiration

Page 5: Little Black Dress Design Brief

Inspiration

Page 6: Little Black Dress Design Brief

Inspiration

Page 7: Little Black Dress Design Brief

To Submit

To submit your designs simply download the submission kit from the resources section on the website. Once you have filled out the template, log onto the web, and submit your design.

It is just that easy!

The template must be in JPG, GIF, PNG, PDF, EPS, TIFF, Adobe Illustrator, Adobe Photoshop formats.

You can submit as many designs as you like to increase your chances of winning.

Opening Date: 1st March 2010

Closing Date: 31st March 2010

Page 8: Little Black Dress Design Brief

The Reward

Launch Initiative will manufacture your design and distribute it for sale to top retail outlets, complete with your name on the label, and a swing tag all about you.

The designer remains in complete control of their design and receives a 10% royalty from the sale. The same as a professional designer.

The designer will always own the submitted design, you simply license the design to Launch Initative for a short period of time.

Page 9: Little Black Dress Design Brief

What is Launch Initiative

Launch Initiative nurtures designers by bridging the gap between designers, consumers and retailers. Through our products, services and on-going competitions, Launch Initiaitive provides the following;• BusinessCoaching• FinancialAssistance• ManufacturingAssistance• Production&SourcingAssistance• PR&Branding• Agency&Webrepresentation

Each designer is able to gain the maximum assistance in developing their label and finding their own unique style.

Page 10: Little Black Dress Design Brief

Why is Launch Initiative Here?

Launch Initiative has noticed a gap in the industry where creative talent is falling by the wayside due to lack of business knowledge, industry connections and funding.

Launch Initiative is providing designers with the best possible chance of success in a highly competitive industry.

Page 11: Little Black Dress Design Brief

www.launchinfashion.com [email protected] +61 2 8014 8460

Unit 10, 34-36 Ralph St, Alexandria, Sydney, NSW, Australia, 2015