#RPWT Sydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris

#RPWT #RPWT

Sao Paulo October 14, 2015

London October 13, 2015

Paris November 5, 2015

Sydney October 8, 2015

Los Angeles November 5, 2015

San Francisco November 3, 2015

New York October 29, 2015

Chicago October 27, 2015

#RPWT

We are a global data solutions provider

that helps the world’s leading companies

promote and protect their brand.

2,500+

Clients

100+ ESP &

ISP Partners

500

Employees

12 Global

Offices

#RPWT

Today’s Consumer

WHO DO

YOU

TRUST? WHO DO

YOU

TRUST?

WHO

DO

YOU

TRUST?

#RPWT #RPWT

Today’s Marketer

How do you build stronger,

safer connections with

your customers?

Today’s Security Professional

#RPWT #RPWT

The Path to Data Enlightenment

“Dark Ages” Awareness Clarity Connection

#RPWT

The inbox knows a lot about consumer behavior

#RPWT #RPWT

Promote Your Brand

• Awareness through understanding what happens to

marketing messages after you hit send and consumer

behavior based on what reaches their inboxes.

• Clarity through data-driven analysis into performance

and relevancy to inform decision making.

• Connection through the use of data to optimize email

campaigns and deliver an exceptional experience to

engage with customers like never before.

#RPWT #RPWT

Promote Your Brand

Global inbox

placement decreased

from 83% in 2014 to

79% in 2015

One in five commercial

emails fails to reach

the inbox

In-app purchases for

games declined an

average of 24% after

Super Bowl promotion

December 25 is

expected to be the

biggest day for gift

card purchases

#RPWT #RPWT

“The software we were using couldn't offer the data

structures we needed to properly segment our audience.

So we swapped to a new solution. The ramp-up to

changing providers was probably one of the biggest

achievements we've had. It was very well orchestrated

and that was because of the advice we had from Return

Path. With their help, we managed to do something that

was very risky, which as to turn off the old software one

day and start with the new solution the next.” Jodie Dunkley

eCommerce Director

Identity Direct

#RPWT #RPWT

Protect Your Brand

• Awareness through visibility into your email

ecosystem and its vulnerabilities.

• Clarity through the most extensive source of

email threat intelligence data in the world.

• Connection through faster response to

increasingly complex email fraud attacks to better

maintain your customer’s trust.

#RPWT #RPWT

Protect Your Brand

760,000 malicious

emails were identified

over a 40-day period

Those fraudulent

emails targeted just

40 top-tier brands

Email fraud has up to

a 45% conversion

rate.

Customers are 42%

less likely to interact

with your brand after

being phished.

#RPWT #RPWT

“We saw significant value in Return Path

Email Fraud Protection’s ability to

complement our existing reactive controls and

prevent phishing emails from being delivered.

It was easy to implement and we quickly saw

the number of successful phishing attempts

reduce significantly.” Warren Richards

Fraud Prevention Team Leader

Trade Me

#RPWT

We have unprecedented visibility into the inbox

PROVIDER NETWORK

Data Examples:

Mail logs, spam traps, complaints,

deliverability stats, IP authentication,

SPF/DKIM/DMARC records

70 Providers

2.5B Inboxes

with

CONSUMER NETWORK

and 2M+ Consumers

eCommerce receipts

from over

5,000 Retailers

Data Examples:

Message arrived, message read,

message deleted, subject line, creative,

purchase receipts, travel notifications

#RPWT

• One of the most comprehensive sources

of data from the email ecosystem

• Consists of inputs from more than 70

mailbox and security providers

representing 2.5 billion email accounts

• Offers in-depth behavioral insights from

the inboxes of more than 2 million

individual consumers

#RPWT

Reach the Right Inbox: Reach the

maximum number of consumers by

avoiding costly delivery and

reputation problems

With the Right Message: Build

relationships and trust with

consumers through the right strategy,

creative, content, and subject lines

At the Right Time: Better engage

with consumers by controlling the

timing and frequency of

communications

#RPWT

Email Governance: Minimize the

time and effort required to

implement authentication across

your legitimate email channels

Advanced Threat Detection: Real-

time detection of spoofing and

phishing attacks targeting your

brand

Managed Services: Additional

insights and proactive fraud

blocking in partnerships with ISP’s

and and takedown vendors

#RPWT

Behavioral Insights: Consumer

preferences and purchase

behavior from millions of real

email users

Purchase Insights: SKU-level

purchase data from over 5,000

global retailers

Travel Insights: Bookings data

for airlines, hotels, and ground

transportation (Uber, Lyft, etc)

#RPWT

#RPWT Sydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris