"little data in a big data world"
DESCRIPTION
"Big Data" is an over-used buzzword (google it compared to Obamacare & see how many results for each). Marketing is about building closer relationships with the targeted customers. The transformation of data to information to strategy/tactics is one way to achieve better customer relationships. This is the actual presentation (with some slides removed to protect client confidentiality).TRANSCRIPT
ExlPharma –Digital Pharma Conference
Jeff Pelaccio
November 12, 2013
Princeton, NJ
Little Data in a Big Data World
About Me
Sales
Marketing
Discussion Topics
Big Data?
Defining KPIs
Data -> Information -> Marketing ROI
Multi-Channel Impact
1,870,000,000
vs.
35,900,000
2,500,000,000
KPIs
Business Impact
Marketing
KPIs – Business Impact
Market Share
Revenue
Profit
Marketing ROI
Customer Satisfaction
KPIs - Marketing
Customer Value
Loyalty/Retention Rate
Top Customer Metrics
Acquisition Targets
Brand Health
Marketing Program ROI
All Product
Websites One Integrated
Performance
Dashboard
Integrated
Campaigns Sales, Web, Media One
Integrated Performance
Dashboard
Acquisition &
Retention Integrated Sales
Performance
Dashboard by Region
& Species
Top Customers Top Customer
Performance
Dashboard by Region
& Species
Executive
Metrics Integrated Sales Team
Metrics Performance
by Region & Species
$791,036
$2,675,166
$55,372,00
$197,962,289
Customer Segmentation Average Sales per Customer
Non-Target Target
Changed to Non-Target $1,700
Changed Visits Down $3,200
Changed Visits Up $3,900
Changed - Target $4,100
Agree $750 $4,300
Average Sales/Cust. $870 $3,300
Contact Information
913.226.3487 (cell)