little hinges swing big doors
DESCRIPTION
Little Hinges Swing Big Doors. How Tiny Little Changes Can Make a Big, Big Difference In Your Business…. Impact Points. Open Rate Click-Through Rate Opt-In Rate FE Conversion Rate. 7% 20% 30% 5 %. Increasing Open Rates. FACT: Nothing happens until the email gets opened…. - PowerPoint PPT PresentationTRANSCRIPT
Little Hinges Swing Big Doors
How Tiny Little Changes Can Make a Big, Big Difference In Your Business…
Impact Points
• Open Rate
• Click-Through Rate
• Opt-In Rate
• FE Conversion Rate
7%
20%
30%
5%
Increasing Open Rates
FACT:Nothing happens until the
email gets opened…
– Odd numbers: Why he paid Google $524,838.71…
– Question Marks: Google Made Me Slap Proof?
– Percentages (%): 99% of People Dieting NEED to do this
– [New Video], [Video]: [Video Blog Post] 89 pip gap open
– (free report): 7 Deadly SEO Mistakes (free report)
– RE: Re: Watch me build Your Membership Site
– Personal Pronouns (You, Your, etc…)
– Scarcity: Third and FINAL Notice
Proven Subject Lines
• Peak Curiosity/Confuse/Shock– SUBJ: Photos Enclosed Do Not Bend– SUBJ: Really…REALLY!!– SUBJ: kinda weird but VERY profitable– SUBJ: Why I Love Hotel Bars?– SUBJ: Chuckle-head does $3.8M first two years online
• Negative Subject Lines (*must remain congruent!!)– SUBJ: Things are bad...(maybe) – SUBJ: Don't take it personally, but...– SUBJ: Bad news…– SUBJ: I Hate Technology – SUBJ: One word..."crazy"
More Proven Subjects…
• Borrowed credibility– SUBJ: Google now OWNS Yahoo– SUBJ: Zuckerburg’s 3 Big Secrets– SUBJ: Amazon Wants YOU as a Partner– SUBJ: Steve Jobs was WRONG! (credibility + contrarian)
• make sure it doesn’t harm the frame (i.e. Is Ryan Deiss a scammer?)
More Proven Subjects…
• Top 10 ________
• 3 Big _______
• 7 Secrets of______
• How to _______________
• Quickly and Easily __________________
• _______________ in 7 Days Flat!
• _________ Step-by-Step for Beginners
• Bad News for ______________
• Sickening Story from _________
Fill-In-The Blanks Subject Lines
• Digg.com
• Amazon Covers and Back Cover Bullets
• ClickBank.com/marketplace (names and taglines under products)
• Google Suggests (proof the phrase is popular)
• Google Trends (what people are talking about NOW)
• PopUrls.com (search for unrelated news stories that can be tied to your offer)
Subject Line Idea Sources
Impact Points
• Open Rate
• Click-Through Rate
• Opt-In Rate
• FE Conversion Rate
7%
20%
30%
5%
12%
Increasing CTR...
Best Time: 4:30 AM CST
Best Days: Tuesday - Thursday
BIG TIP: Weekends are great for low-dollar and lead-gen offers.
Timing Your Email Delivery
Short Emails Get Higher CTRs
1. Intro
2. Body
3. Close/P.S.
Highest CTR Link Placement
BIG TIP!!!Email Image Placement
Images In Emails Increase CTRs
Up To 120%
Impact Points
• Open Rate
• Click-Through Rate
• Opt-In Rate
• FE Conversion Rate
7%
20%
30%
5%
12%
40%
Increasing Opt-In Rates…
You gotta test your landing pages!!!!
Version 1 (control): Short-form, plain
Version 2 (old-style): Long-form, inverted “L” format
Version 3: Short-form, image background
Gotta give credit where credit is due…
Example: WhiteHouse.gov (version 1)
Example: WhiteHouse.gov (version 2)
Which test won?
Version 3(a): Short-form, image background - Dog
Version 3(b): Short-form, image background - Surfboard
Version 3(c): Short-form, image background - Girl
Now which test won?
Impact Points
• Open Rate
• Click-Through Rate
• Opt-In Rate
• FE Conversion Rate
7%
20%
30%
5%
12%
40%
55%
5%
Running the Numbers: 100K List
IMPACT POINT• Open Rate• Click-Through Rate• Opt-In Rate• FE Conversion Rate
• Total Sales
BEFORE7% (7,000)
20% (1,400)
30% (420)
5%
20
AFTER12% (12,000)
40% (4,800)
55% (2,640)
5%
130