little lamb club newsletter
DESCRIPTION
Welcome to our October-November Little Lamb Club Newsletter. Features in this issue: Champagne and shopping night invitation, New shop layout, New gifts, Plum swimwear, The story behind Aden + Anais, Sleeping bag feature, New brand Hide &Seek, Quince and Love Henry's new collections, Check in Competition to win a $50 voucher, Guest columnist- Mark Ewin “Your Pelvic Floor, why use it?”, $50 off BBQSTRANSCRIPT
OCTOBER-NOVEMBER MAY 2013
LITTLE LAMB CLUB
NEWSLETTER OCT-NOV
I’m not sure how it happened but its suddenly October and
Christmas is being counted down in weeks instead of months!
We have been all steam ahead revamping the shop, dramatically
expanding our range of clothing again and stocking up with
fabulous gifts for Christmas (Look out for our Xmas gift guide, to be
released 25th October!).
After initial delays from our suppliers, we are now excited to be
stocked to the absolute brim with a department store-worthy range
of beautiful summer clothing in sizes up to 6 years.
Leading brands Bebe, Plum, Purebaby, Fox & Finch and Marquise
(all stocked in Myers and/or David Jones) are all beautifully
represented in store along with independent brands Love Henry
and Milky and Quince and Hide & Seek to arrive by 21st October.
With pallets of stock including new clothing just arrived and still
more to come make sure you come and discover what’s new!
We are delighted to announce the arrival of Shelley’s
precious baby girl Mia Elizabeth, born 10/10/13.
A big congratulations to Shelley, Phil, and big brother Jet!
We warmly welcome beautiful Mia into the Little Lamb
family with lots of love and are so excited to finally meet
and cuddle her!
I’m sure we will still be seeing Shelley in store lots soon!
Shelley wishes to pass on her sincere thanks and gratitude
for all the beautiful thoughts and well wishes sent her way
from our wonderful customers. She says she feels blessed
to have so many lovely people wish her and baby Mia well. Radient Shelley with Mia
(wrapped in an Aden + Anais
swaddle of course!)
Welcoming Mia Elizabeth Newton!
This Issue...
Champagne and
shopping night 2
New shop layout 3
New gifts 4
Plum swimwear 5
The story behind Aden
+ Anais 6
Sleeping bag feature 7
New brand Hide &
Seek and Quince 8
Love Henry Clothing 9
Best selling clothing 10
Facebook– win a $50
voucher! 11
Guest columnist,
Mark Ewin,
“Your Pelvic Floor,
why use it?”
12
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Page 2
Champagne & Shopping Night
Where
When
RSVP
Page 3
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
For those who have not been in store in a couple of
months, we have revamped the shop with a new layout,
beautiful finishing touches to the displays and some
unique features.
We have made it more spacious and have designed it to
make it even easier to find your way around and look at
everything. We have concentrated on displaying brands
together (to the delight of a lot of customers who can go
straight to their favourite brands!) and have labeled sizes
available in each collection.
Here’s a few of our favourite new touches to the store.
New layout and lovely new features!
Signpost to direct you!
We LOVE our suspended
frames display.
Sweet teacart made by my
husband to display our tea
sets and more!
Finishing touches completed on our market stall display
for our popular role food play sets
Suspended brand names above clothing racks
Page 4
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Loads of Great New Gifts!
We have LOADS of new gifts items for babies to young children in store now and more
on the way, all in time for Christmas. Please see our Christmas gift guide (to be pub-
lished 25th October) for an extensive categorized guide to help with your shopping!
Here are a two of our favourite new gifts (expected to arrive late October) that we’re tip-
ping to become best sellers!
Janod Magneti’stick sets are innovative
wall decorations that can be used for play!
Available in Racing or Princess designs,
they include a large detailed magnetic
wall sticker and individual magnet play
pieces.
A perfect gift for those with limited space
for more toys! Genius! $69.95
The Princess
wall sticker
Right– the magnet play
pieces for the princess
set
Dolls with a difference!
These adorable fairytale
dolls are actually hand
puppets!
If that’s not adorable
enough for you, they also
come with matching
themed finger puppet
characters which store in
little pockets on the hand
puppets!
Delight little children with stories, tickles from the characters and fun
play or let the older children (preschoolers) use their own imagination
as they recreate the stories!
$39.95 each, assorted dolls available.
New Plum Swimwear collection in store! Page 5
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Ashton in his new zip up rashsuit
($29.95) at Casuarina Beach.
One piece swimsuits sizes 1-5 $21.95
Beautiful and bright, our new swimwear range goes from 000 to size 5 and includes
swim hats, one piece bathers and zip up rashsuits, long and short sleeve rash vests and
bottoms.
They are certified to 50+ UV protection and are priced $16.95- $34.95 making this
range tick all the right boxes!
Zip up rashsuits sizes 000-2. Boys $29.95, Girls
(with frills on shoulders and on back) $34.95
All long sleeve
rashvests
sizes 1-5
$24.95
All short
sleeve rash-
vests sizes 1-5
$21.95
Boys swim trunks sizes 1-5 $16.95
Girls swim bottoms sizes 1-2 years only $19.95
(Girls 2+ can wear one piece swimsuit under rashvest)
Swim hats
$19.95
Page 6
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
The Story Behind Aden & Anais
Aden + Anais specialises in quality stunning
cotton and bamboo muslin products and is
taking the world by storm, with celebrities and
even Prince George (see photo insert) being
spotted with their products, particularly the
swaddle wraps.
They have fast become our top selling non-clothing brand
with 100s of boxes of swaddles and sleeping bags sold to
adoring Darwin mums.
We love that they couldn't be more perfect for Darwin’s hot
climate. The natural fibres and muslin open weave means
they are super lightweight and perfectly breathable.
The range we carry has now expanded from their boxes of
120 x 120 wraps (truly multi purpose not just for swaddling)
and sleeping bags, to include burp cloths, bibs, blankets,
cot sheets and change pad covers, all in both the cotton and
bamboo fabrics.
So how did this now multi -
million dollar business begin?
When Australian Mum Raegan moved
to the U.S. she couldn’t find any
swaddles like the ones she
remembered from home. The only
swaddles available were too small. Or
made of much-too-thick flannel. Or,
simply, unattractive. Realising there
was little on the market which suited
her needs, Aden + Anais was born.
Within months of hitting the market,
Aden + Anais swaddles starting pop-
ping up in magazines, on blogs for
new mothers, on virtually every
celebrity gift registry, and in stores
around the country.
Today, Aden + Anais , has brought the
legacy of muslin together with fashion
forward design to create a line of
products that are as stylish as they are
useful; and as simple as they are
beautiful. The company (as we do)
simply has a love and passion for
muslin-- the way it looks, the way it
feels, the way it works.
WE LOVE THAT THEY PROVIDE ROYAL
WORTHY QUALITY WITHOUT THE
DESIGNER PRICE TAG!
Prince George in an
Aden + Anais swaddle
on his first appearance!
The dream blankets are made from 4 layers
of the cotton ($59.95)or bamboo ($74.95)
muslin and are the perfect blanket to snuggle
up with. Luxuriously soft they are warm while
still being breathable and not too heavy. They
are 120 x 120 cm making them fabulously mul-
tipurpose. Use as an alternative to a quilt for
the little ones, as a floor mat, in a porta cot or
snuggle under yourself! Nina’s little Noel all
snuggled up on the
plane to Sweden
with his favourite
blanket (bamboo
dream blanket).
Nina said it was the
perfect blanket to
travel with!
Muslin Sleeping Bags Page 7
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
There are dozens of sleeping bag brands on the market now
but we only stock one, as we believe they are the most
suitable for Darwin, are fantastic quality and are available at
a great price, well below the price of many other brands.
The Aden+ Anais sleeping bags are made from the same
beautiful cotton and bamboo muslin fabrics as their wraps,
meaning the ultimate in breathability and softness.
Each bag zips from the bottom, making nappy changes easy,
and has a strip of muslin over the zipper providing extra
comfort. They have extra length at the bottom to allow for
growing bodies (you should get at least 6 months out of each
size) and a deep V-neck for total safety.
They are available in 0.5 and 0.6 TOG single layer (both
$39.95) or 4 layer1.75 TOG cotton muslin ($59.95) and much
to the delight of many mums obsessed with the bamboo
fabrics, a 0.4Tog (the lightest sleeping bag on the market)
bamboo muslin.
Confused about TOG ratings?
TOG is the measure of warmth, the lower the TOG the lighter/
cooler the fabric.
0.5 or below TOG sleeping bags are recommended for above 24
Degree C rooms with suggested clothing of short sleeve or no
bodysuit underneath. If you room is colder than 24 degrees simply
layer accordingly with a long sleeve romper underneath. If it is
much colder, it is suggested to go to a higher TOG bag.
Every baby is different however with some babies being “Hot”
babies who feel the heat and others who feel the cold so you may
need to adjust clothing to suit YOUR baby. If your baby is in the heat
most of the day you may find at 24 Degrees (If you are putting the
air conditioner on at night) they will feel the cold and you may need
to put a long sleaved bodysuit under to keep arms warm.
My little man Ashton
sound asleep in his
cotton 0.6 TOG bag
Sweet little Ashlee loving
her bamboo 0.4 Tog
sleeping bag.
Thank you to Ashlee’s
mummy for sending us
this photo!
Sleeping bags are recommended by Sids &Kids as a safe alternative to sheets and blankets
and provide a great bedtime routine for babies to toddlers (up to 2 years old).
Page 8
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Hide & Seek (Arriving mid-late October)
Hide and Seek is an independent brand new to the
market and will bring a splash of vibrant and happy
colour to our range of clothing for the ‘big girls’, in
sizes 1-6.
Sweet and screaming summer, there will be many
little girls looking beautiful in these cool and
comfortable lightweight cotton dresses and to-die-for
chevron shorts (We have all decided we want them in
our sizes!).
While the name suggests otherwise, these dresses
stand out way too much to hide in!
If you love what you see here, get in quick as stock
with this brand is very limited!
We are very excited to showcase our second
collection of Quince clothing, once again
providing a very vintage look in both fabric and style with impeccable
attention to detail with ruffle edges, pintucking and piping.
Quince produces a baby range in sizes 0-3 months to 12-24 months and a
kids range in sizes 2 –3 years to 5-6 years and includes ever so gorgeous
playsuits (we are in love with playsuits this season!), jumpsuits,
dresses, overalls and more.
Here’s a snippet of the collection also expected mid-late October.
Quaint Quince!
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Page 9
Love Henry’s specially
printed vintage print
fabrics, detailed
appliqués and special
finishing button, ribbon
and stitching
embellishments make
this collection unique
and ‘oh so special’.
Little Lamb (and Darwin) Loves Love Henry!
Love Henry had some unfortunate delays in production this
year but finally (after being originally expected in store in
July!) this divine collection has arrived! And my gosh, hasn't
it been worth the wait!
The range went crazy upon arrival with styles selling out in
less than 2 weeks and dozens of people putting their names
down on our restock waiting list!
At this stage we will be able to receive replacements but
once they sell out completely we will have to wait until next
year for their new summer range!
Remember you can put your name down for any particular
item to be reserved if it is not in stock when you come in.
Here are the top selling items from the range.
Maya dress. Sizes 000-4
$36.95
Bird cage singlet with
lace frill sleave $22.95
and ruffle bloomer or
skirt $26.95 Sizes 000-4
Lawson onesie with false shorts
and suspenders Sizes 000-1
$29.95
Appliqued truck singlet $22.95,
cotton shorts $22.95 Sizes 1-4
Maya and Georgia frill playsuit sizes 000-2 (size 2 has
longer skirt style) $34.95 each
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Page 10
PLEASE NOTE:
SOME ITEMS MAY ALREADY
BE SOLD OUT OR HAVE
LIMITED LEFT!
Some of our best sellers
Page 11
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
If you are not a “liker” of our facebook page already, make sure you head on over to
have a look (www.facebook.com/littlelambdarwin) and CLICK LIKE for updates of
new stock as it arrives, special facebook only giveaways and
competitions along with some of my kids craft, party and DIY ideas.
If you are a liker already but are not seeing all our posts, make sure you have selected
“show in newsfeed” (hover your pointer over the “liked” icon on our facebook page).
Also ensure you go to our page every now and again to make sure you haven't
missed anything, like a sale or giveaway!
Unfortunately facebook has changed the way it operates and there is no way we can
guarantee, not even with paying for our posts, that all likers will see our posts!
Little Lamb on Facebook!
LITTLE LAMB WILL HOLD A FACEBOOK-ONLY GIVEAWAY OF $300 OF PRODUCTS
WHEN WE REACH 3000 LIKERS! HELP US GET THERE BY SHARING OUR PAGE!
For occasional kids craft, party and DIY
ideas from me like these LIKE our page...
“CHECK IN”
COMPETITION!
For the month of October,
everyone who “checks in”
to Little Lamb on facebook
and lets us know they have
will go into the draw to
WIN A
$50 VOUCHER!
To check in, click the “check in” icon above
your status bar or on our Little Lamb facebook
page.
You can simply show us on your mobile in
store, or send us an email or facebook
message with a screen shot showing you have
‘checked in’.
Winner will be drawn 1st November 2013.
The most popular recent non–
product related post on our page...
Page 10
LITTLE LAMB CLUB NEWSLETTER OCT-NOV
Little Lamb
Club Special
$50 off
BBQs! This adorable solid wood
BBQ has moving knobs,
removable grill, working
wheels and utensils which
fit perfectly in their own
holders at the sides.
If you’re looking for a
unique large i tem
Christmas gift for a child
between 2 and 5 that will
p r o v i de h o u r s o f
imaginative play and will
last and last, this is
perfect.
Our display BBQ is a
favourite with visiting
children at the shop and
gets played with every
day!
Original price $199.95
Now $149.95
only for Little Lamb Club
Members during October
and November
4 week Layby is available
with a $100 deposit
Your Pelvic Floor, why use it?
By Mark Ewin
The Pelvic floor has to be the most underrated groups of
muscles in the human body in terms of how important they
are to your core. Most everyone has heard of the term “core
strength” but not many are aware of how the Pelvic floor
muscles play their role in this.
The “Pelvic Floor” is a term used for a
diamond shaped sling of muscles at the
bottom of your pelvis that when acti-
vated will also activate your deep ab-
dominals and your lower back muscles.
Imagine a bongo drum turned upside
down, the sides of the drum are your
core musculature and the skin of the
drum is the pelvic floor muscle group.
When you go to the loo and do a num-
ber one and stop half way through,
that’s your pelvic floor musculature at
work. Without a strong pelvic floor and good pelvic floor activation your ab-
dominals will inherently be weaker than they should be and
you could even suffer with back pain as well.
Why is this so important to women? Consider this, your pel-
vic floor muscles help your pelvis hold in place all the inter-
nal organs such as your intestines, bladder, bowel etc, and
in the case of a woman the uterus and when pregnant, a
baby that can weigh as much as 3.4kg! Ladies those pelvic
floor muscles are important to you! If you find you’re slightly
incontinent when you sneeze, or when you do any high im-
pact exercise such as running or aerobics or suffer with
back pain, I’d suggest you focus on your pelvic floor mus-
cles as a start to improving your core strength and core acti-
vation.
A simple exercise you can do while standing or sitting on a
swiss ball is to squeeze your pelvic floor muscles as tight as
you can then relax completely. Do that three times and then
on the third squeeze hold the contraction and do three small
pulses of the muscles and then relax them completely.
Repeat the sequence 4-5 times. Moving about your daily ac-
tivities your pelvic floor muscles should always be switched
on at a low level of around a 3 on a scale of 1- 10 with 10
being the hardest you can squeeze.
GUEST COLUMIST
Mark is the owner/instructor at Mach1
Fitness conducting friendly Pilates and
gravity strength classes for all ages and
fitness levels. He even has specialty
qualifications for teaching Pilates in
pregnancy! www.mach1fitness.net