School Of Film and Television for Children

“Little Stars”

The story behind “Little Stars” School

• This year after the success at Cannes Film Festival with the short-up Magda,the Pendiuc sisters, Ema-TVR 3 star and film producer and her sister Ariana,the youngest Romanian director to have a film selected at the Cannesfestival, started a new project: the first school for film and television forchildren in Romania, „Little Stars” School.

• Ema Pendiuc: “The Cannes experience, the people I met and the access toworld renowned cinematography specialists encouraged us at our return toRomania, to share our experience with others. If the talent and theoverwhelming desire to do something great is educated and well set sincechildhood, the chances to achieve the greatness one dreams of are evenhigher. That is why we turned our attention to children”.

• Ariana Pendiuc: „This is how the „Little Stars” School story began. Now,after the first classes and three shorts-up made with the children, I canhonestly say that above all, an acting and television course is a personaldevelopment course. It is simply amazing how much the 60 children haveevolved in just a couple of months. And they always yearn for more andmore. This encourages and motivates me to offer them all the conditions tosucceed in the world of television and film.”

„It is beautiful. I can act in films, I can have fun, learn new stories and win prizes. I am happy because I can learn how to become a star” – Antonie David, 9years old„When I first joined the school I was shy. Now I am brave. I can play my parts better.”– Simina Costache, 10 years old

The story behind “Little Stars” School

• During the classes, surrounded by the professor’s attention and havingprofessional equipment at their disposal, the children have learned toimprovise and to stimulate their creativity. Also, the children were taughthow to speak and pronounce, how to breathe and mimic, memorize andconcentrate, scene movement and coordination skills. Nonetheless, thebiggest achievement is that the children have overpassed their fear ofpublic speaking.

• We visited together the Media Pro Film Studios in Buftea, the Public Radioand Kids Radio studio. We took many pictures, laughed, played games, wonprices and most important, learned how to be a team. We were touched bythe children when they read their parts for the first time and on the 11-thof December, “Action!” was heard for the third children short-up. It is partof a series named “Little Stars Adventures”. We will send these shorts-up toInternational Film Festivals For Children... And all of these have happened inonly 6 months.

“Little Stars” School Courses

• For children:

- Film and television courses for children between 5 and 11 years old(beginners and advanced).

- Film and television courses taught in French and English.

- Radio courses– soon

- First steps in film and editing techniques for children-soon.

• For parents:

- Public and in front of a camera speaking, presentation skills courses.

- First steps in film and editing techniques for amateurs-soon.

Children learn new communication skills,

develop their attention, imagination, memory

and personality and are more confident in their

own strengths.

An acting course is a personal

development course.

„I like that we have parts in films and that we’ll be seen on TV. I like the games and the camera man.” – Radu Susai, 6 years old

„I wanted to be an actor. Here is where I learned to read , to lose my camera fear and to speak very clearly.” – Matei Niculae, 8years old

Film and television for children

• At an international level, the film production and children shows representa real industry.

• In Romania, films like Veronica, Patrocle, Maria Mirabela and shows such asAbracadabra are mere memories. They have been replaced with superpower characters, monsters, computer games and social media.

• We simply want to bring back the innocence, adventure and playfulness ofchildhood in Romanian films and television shows.

• At “Little Stars” School, children learn values such as: friendship, team work,trust, respect, courage and recognition.

• We do not intend to be simply an acting school, we want to become anInternational Center for Educating Children in Film and Television.

Film Series “Little Stars Adventures”

• “Little Stars Adventures” is a series of shorts-up for children. The first threehave already been filmed: Little Stars Adventures, Little Stars Home Aloneand Little Stars at School.

• The films are realized by the team that produced “Magda”, the short-upselected for Cannes and also, the films will be registered at Film Festivalsfor Children.

• The shootings took place in Kiseleff Park, in residential area Rasarit de Soareshowroom and at Al. Vlahuta High school. The production team organizedthe 60 children, who are now actors, their parents and grandparents andthe teachers from “Little Stars” School. It was a tremendous effort but itwas worth it.

• The first short up “Little Stars Adventures” premiere took place on the 5-thof October, at Rin Grand Hotel. More than 130 guests joined us. The firstchildren who benefited from the courses had the chance to step on the RedCarpet for the first time in their lives, to be photographed and to giveinterviews. At the end, they received diplomas and gifts. The next day theywere invited to different television shows where they talked about thepremiere and their impressions.

Next premiere

Time line: February - march 2011

Estimate number of participants: 300 - 400

Location: TBD depending on the number of participants

Guests:

• “Little Stars ” together with their families;

• Journalists and their children;

• School managers and teachers ;

• Artists and actors with their children: Liana Stanciu, Raluca Moianu, Luminiţa Anghel, Narcisa Suciu, Manuela Fedorca, etc.

• Partners and sponsors.

Program :

• Welcoming guests

• “Little Stars ” school representatives speeches , partners and sponsors speeches;

• Artistic moments (music, dance);

• Mini events on the scene/ Sponsors raffle;

• Shorts-up ;

• Gift handing and awarding the children.

* The concept of the premiere can be discussed according to the interest of the main sponsor.

Communication/Promoting campaign

• Media Releases ( press agencies, magazines, glossy magazines, newspapers,

children and family magazines, business publication, online publication

(news, business, children, woman, family), television and radio) ;

• Blog (blog.micilevedete.ro);

• Website (www.micilevedete.ro);

• Social media accounts (Facebook, Twitter, Youtube);

• Promotion elements within the premiere (banners, etc);

• Children caravan in Bucharest- a minimum number of 5 schools; it will take

place in March-May 2011;

• Registering the shorts up at different Film Festivals for children;

• Distributing the shorts-up series “Little Stars Adventure “ as a DVD,

together with a children’s magazine.

Partner’s benefits

• The opportunity to interact with children from the best schools in Bucharest,and respectively with their parents. The interaction is made directly withchildren who are a very receptive and attentive audience;

• The possibility to be present at the premiere with banners/roll-ups,promotional objects, sampling, a presentation, a mascot at the event;

• The partner will have the chance to promote any product within the localcaravan that will take place in Bucharest, in the spring of 2011 (minimum 5schools);

• The partner’s name and logo will be included at the end of the short-up andalso on the DVD that will be distributed at the premiere and afterwards with achildren magazine and on “Little Stars” School film presentation in schools,kindergartens, playrooms, etc;

• Clearly presenting the name of the partner within our national campaign“Romanian Film for Children”;

• The collaboration with a highly popular project and a very professionalorganization;

• Partner’s name and logo mentioned on every promotion material, in anypress release and on the website.

Thank you!

For further information:

EMA PENDIUC

“Little Stars ” Children School for Film and Television Manager

+40724 176 142

ema.pendiuc@micilevedete.ro

www.micilevedete.ro