live email critique by kestrel lemen
DESCRIPTION
Live Email Critique By: Kestrel Lemen, Bronto Marketing Strategist Join us as we share candid feedback on original email and landing page submissions from the audience. We’ll explore best practices, missed opportunities and areas for improvement while highlighting expert email design, content and template layouts.TRANSCRIPT
![Page 1: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/1.jpg)
Kestrel Lemen | Marketing Strategist
![Page 2: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/2.jpg)
Email CritiqueImprove your messages
Understand your audience
Drive more revenue
#BSUM @KestrelBird
![Page 3: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/3.jpg)
![Page 4: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/4.jpg)
![Page 5: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/5.jpg)
![Page 6: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/6.jpg)
![Page 7: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/7.jpg)
![Page 8: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/8.jpg)
![Page 9: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/9.jpg)
![Page 10: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/10.jpg)
![Page 11: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/11.jpg)
…or at work
![Page 12: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/12.jpg)
![Page 13: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/13.jpg)
![Page 14: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/14.jpg)
![Page 15: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/15.jpg)
![Page 16: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/16.jpg)
![Page 17: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/17.jpg)
![Page 18: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/18.jpg)
Bottom line:
You have seconds to get my attention…
![Page 19: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/19.jpg)
What are we talking about here?
The anatomy of an email
Who’s reading your emails
Your emails and your audience. Are you being effective?
Big players making mistakes
What can you do tomorrow?
![Page 20: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/20.jpg)
Anatomy of An Email
![Page 21: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/21.jpg)
Header
Body
Footer
![Page 22: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/22.jpg)
Header
PreheaderOnline Version
Logo
Navigation
![Page 23: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/23.jpg)
Body
Image
Call To Action
![Page 24: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/24.jpg)
Body
Image Call To Action
![Page 25: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/25.jpg)
Footer
Secondary Navigation/Social Links
Unsubscribe/Manage Preferences
![Page 26: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/26.jpg)
Header
Body
Footer
Preheader Online VersionLogo
Navigation
Image
Call To Action
Secondary Navigation/Social Links
Unsubscribe/Manage Preferences
![Page 27: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/27.jpg)
Header
Body
Footer
![Page 28: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/28.jpg)
Header
Body
Footer
![Page 29: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/29.jpg)
Header
Body
Footer
![Page 30: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/30.jpg)
Header
Body
Footer
![Page 31: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/31.jpg)
Header
Body
Footer
So many options… HOW TO CHOOSE?
![Page 32: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/32.jpg)
Audience
Demographic
InterestsNeeds
Do you know your audience?
![Page 33: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/33.jpg)
Audience
male, female, education, income,
family, age, location…
foods, sports, TV, social, books,
music, holiday…
style, function, influence,
education, humor, hobby
Do you know your audience?
![Page 34: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/34.jpg)
Engagement
High
Medium
Low
![Page 35: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/35.jpg)
![Page 36: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/36.jpg)
4 different retailers
![Page 37: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/37.jpg)
![Page 38: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/38.jpg)
![Page 39: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/39.jpg)
![Page 40: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/40.jpg)
![Page 41: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/41.jpg)
![Page 42: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/42.jpg)
Email Landing page
![Page 43: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/43.jpg)
![Page 44: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/44.jpg)
![Page 45: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/45.jpg)
Email Landing page
![Page 46: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/46.jpg)
![Page 47: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/47.jpg)
![Page 48: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/48.jpg)
Landing page
![Page 49: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/49.jpg)
![Page 50: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/50.jpg)
![Page 51: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/51.jpg)
![Page 52: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/52.jpg)
![Page 53: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/53.jpg)
![Page 54: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/54.jpg)
Email Landing page
![Page 55: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/55.jpg)
Email Landing page
![Page 56: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/56.jpg)
![Page 57: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/57.jpg)
![Page 58: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/58.jpg)
![Page 59: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/59.jpg)
Major Takeaways (summary/conceptual)
You can make up your own email anatomy
Think about your messages through your audiences eyes
Big and small teams face the same challenges
Consider profiling your audience with segments
![Page 60: Live Email Critique By Kestrel Lemen](https://reader038.vdocuments.net/reader038/viewer/2022102922/54b565154a79592a3e8b45b2/html5/thumbnails/60.jpg)
What can you do tomorrow? (practical)
Test creative
Map out who your customers are
Set up segments of your different customer types
Double check your landing pages