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Live Events & Digital Marketing Capabilities

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Page 1: Live Events & Digital Marketing Capabilitiescdn.peoplevine.com/media/192/ACG_Live_Events_and... · Our capabilities enable our clients to connect their brand to their customers in

Live Events & Digital MarketingCapabilities

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LANDSCAPE

Today’s customers are more connected than ever. They live between offline and online experiences, and look to friends and peers to inform their choices and opinions. They are busy and the marketplace is cluttered. So, how do you get their attention? How do you keep their attention? How do you truly build a long-lasting relationship with your customer?

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Alliance Creative Group (ACG) is a full service creative packaging, digital marketing and experiential agency that helps clients connect their products or services to their customers.For more than 18 years, ACG has worked with highly visible brands and corporations throughout the country to build better branded customer experiences.

WHO WE ARE

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MISSION

Our mission is to help our clients engage with their customers in an authentic and relevant way, while adding value to their business and marketing objectives.We utilize a unique blend of branding, marketing, technology and events to improve and deepen the relationship between our clients and their customers.

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WHAT WE DO

Our capabilities enable our clients to connect their brand to their customers in print, online, on mobile, and at live events. We are confident our clients will achieve their marketing objectives and reach their target audience.

Branding- Brand Audit & Research- Brand Strategy- Brand Management- Brand Architecture Development- Communication Planning- Content Strategy & Planning- Brand Name Development

Creative & Design- Brand identity- Logo Design- Graphic Design- Website Design- Collateral Design- Photography- Video Production- Conversion Copywriting- Package Design- Advertising Campaigns

Technology/Interactive- Loyalty & Rewards- Newsletter- SMS- Social Posting- Ratings & Reviews- Surveys & Online Forms- eCommerce- Digital Memberships- Social Media Management

Marketing/Campaigns- Automation- Social Media Campaigns- Email Campaigns- Blog & Keyword Planning- Content Marketing & Distro- PPC, Google & Facebook Ad Buying- Retargeting- Search Engine Optimization (SEO)- Analytics/Metrics & Reporting- Reputation Management

Mobile Apps- App Wire-Framing- App Design- App Integration- App Development- App Content Strategy- App Deployment- App Testing- App Bug Fixing

Publicity/Events- Celebrity Meet & Greets- Grand Openings- Fashion Shows- Concerts/Live Performances- Product Launches- Charitable Events- Corporate/Private Events- Workshops & Networking- Product placement

Printing & Packaging- Offset Printing- Digital Printing- Commercial Printing- Custom Packaging- Inventory Management- Direct Mail- Catalog Printing- Outdoor Signage- Stock Packaging

Logistics / VMI- Warehousing- Inventory Control & Analysis- Multi Carrier Freight- Auto Replenishment- Distribution- Order Tracking- Assembly & Kit Building- Order Consolidation- Direct Field Requisition- Pick & Pack

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HOW WE DO IT

We apply our expertise in four focus areas and across twelve core disciplines:

Discovery Strategy Production Distribution

Research Branding Design Digital

Insight Storytelling Content PR & Social

Analysis Campaign Technology Events

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PUBLICITY / EVENTS

We develop comprehensive brand-centric experiential programs based on our client’s needs and directives. Our publicity and live event services include:

Planning- Event concept creation & dev- Event budget development- Brand Strategy

Staffing- Sourcing & interviewing- Hiring & training- Day-of management- Position identification

Sponsorship- Sponsorship acquisition- Sponsorship activation- Sponsorship platform dev- Sponsorship negotiations

Measurements- Recap reporting- Photo & video documentation- Customer insights/data- Event feedback reporting

PR & Marketing- Online promotions- Sweepstakes & contests- Email marketing- Interactive event technology- Press release creation & distribution

Production- Production management- Sound/lighting design- Run-of-show- Risk management- Full logistics, permits- Security- Gift bag/premiums- Photo & video production- Invitations- Direct Mailing

Design- Environmental design & production- Event brand messaging- Collateral & promotional design- Copywriting- Web/microsite development &

hosting- Social media campaign

development & management- Graphic design

Talent/Vendor Acquisition- Talent negotiations- Vendor partnership negotiations- Hospitality services

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PAST CLIENTS / SPONSORS

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Ready to get started? Let’s chat.Paul Sorkin312.883.9800 [email protected]

Mobolaji Akintunde312.883.9800 [email protected]

Alliance Creative Group // 1165 N. Clark St., 7th Floor, Chicago, IL 60610 // 312.883.9800

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