live project -dhan laxmi

8/3/2019 Live Project -dhan laxmi

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A REPORT ON LIVE

PROJECT

PREPARED BYASHOK YADAV-AIMS

PGDM 2ND SEM.SEC-B

Under the Guidance ofMr. Sandeep Sinha

(Branch Relationship Manager)

(Dhanlaxmi Bank Peenya Branch).

This report explains about the live project done in DHANLAXMI BANK.Dhanlaxmi Bank Ltd is an old private sector bank headquartered in Thrissurcity, Kerala, the "Cultural Capital of Kerala.


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INDIAN BANKING SECTOR:

What is Bank?

A banker or bank is a financial institution whose primaryactivity is to act as a payment agent for customers and toborrow and lend money.

An institute where one can pace and borrow money and takecare of financial affairs.

The first modern Bank was found in Ital in Genoa in 1406, itsname was (Bank of St.George).

Functions of Banks

Accepting Deposits from public/others.

Lending money to public (Loan).

Acting as trustees.

Keeping valuable in safe custody.

Government Business.

Types of Banks

Public Sector Banks.

Private Sector Banks.

Co-operative Banks.


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Development Bank/Financial Institutions.

Public Sector Banks in India.

Some of the public sector banks are mentioned

below.

1. Central bank of India. 2. State Bank of India.

3. Corporation Bank. 4. Dena Bank.5. Indian Overseas Bank. 6. Oriental Bank of Commerce.

7. Punjab & Sind Bank.


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Private Sector Banks in India.

New generation Privates banks.

1. ICICI BANK.

2. IDBI BANK.

3. AXIS BANK


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.

Foreign Banks in India.

1. HSBC BANK.

2. CITI BANK.

3. THE ROYAL BANK OF SCOTLAND.

4. STANDARD CHARTERED BANK.


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GLIMPSE OF BANKING SECTOR:

PHASE 1.

Early phase from 1786 to 1869 of Indian Banks.


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PHASE 2.

Nationalization of Indian Bank and up to 1991 prior toIndian banking sector reform.

PHASE 3.

New phase of Indian Banking system with advent ofIndian Financial & banking Sector reforms after 1991.


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PHASE 1.

1. General Bank of India 1786(first Bank).2. Reserve Bank of India 1935.3. Slow Growth and Periodic failure.4. The Banking Company Act 1949.5. People mostly save in Postal Deposits.


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FACTS AND FIGURES:

PHASE 2.1. Nationalization of imperial Bank of India and Formation of

State Bank of India (1955).2. Nationalization of SBI and Subsidiaries (1960).3. Insurance cover extended to Deposits.4. Creation of Credit Guarantee corporation.5. Creation of regional rural Banks.

PHASE 3.1. Entry of Foreign Banks.2. Phone Banking and Net Banking.3. Shelter from microeconomics shock.4. System becomes more convenient and swift.


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Indian Banking Sector has 6th rank in all over the World.

SBI Bank has 10000+ ATMs all over the country.

ICICI Bank has 4000+ ATMs all over the country.

According to Business Magazine survey the number of

ATMs grew by 28% yearly.

Transaction done through ATMs is around 70,000 crores in

a year.


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he growth in the Indian Banking Industry has been

more qualitative than quantitative and it is

expected to remain the same in the coming years.

Based on the projections made in the "India Vision 2020"

prepared by the Planning Commission and the Draft 10th

Plan, the report forecasts that the pace of expansion in

the balance-sheets of banks is likely to decelerate. The

total assets of all scheduled commercial banks by end-

March 2010 is estimated at Rs 40,90,000 crores. That will

comprise about 65 per cent of GDP at current market

prices as compared to 67 per cent in 2002-03. Bank

assets are expected to grow at an annual composite rate

of 13.4 per cent during the rest of the decade as against

the growth rate of 16.7 per cent that existed between

1994-95 and 2002-03. It is expected that there will be

large additions to the capital base and reserves on the

liability side.

T

The Indian Banking Industry can be categorized into non-

scheduled banks and scheduled banks. Scheduled banks

constitute of commercial banks and co-operative banks.


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There are about 67,000 branches of Scheduled banks

spread across India. As far as the present scenario is

concerned the Banking Industry in India is going through

a transitional phase.

The Public Sector Banks (PSBs), which are the base of the

Banking sector in India account for more than 78 per cent

of the total banking industry assets. Unfortunately they

are burdened with excessive Non Performing assets

(NPAs), massive manpower and lack of modern

technology. On the other hand the Private Sector Banks

are making tremendous progress. They are leaders in

Internet banking, mobile banking, phone banking, ATMs.

As far as foreign banks are concerned they are likely to

succeed in the Indian Banking Industry.

In the Indian Banking Industry some of the Private Sector

Banks operating are IDBI Bank, ING Vyasa Bank, SBI

Commercial and International Bank Ltd, Bank of

Rajasthan Ltd. and banks from the Public Sector include

Punjab National bank, Vijaya Bank, UCO Bank, Oriental

Bank, Allahabad Bank among others. ANZ Grindlays Bank,

ABN-AMRO Bank, American Express Bank Ltd, Citibank

are some of the foreign banks operating in the IndianBanking Industry.
http://business.mapsofindia.com/banks-in-india/idbi-bank-ltd.htmlhttp://business.mapsofindia.com/banks-in-india/ing-vysya-bank-ltd.htmlhttp://business.mapsofindia.com/banks-in-india/state-bank-of-india.htmlhttp://business.mapsofindia.com/banks-in-india/allahabad-bank.htmlhttp://business.mapsofindia.com/banks-in-india/ing-vysya-bank-ltd.htmlhttp://business.mapsofindia.com/banks-in-india/state-bank-of-india.htmlhttp://business.mapsofindia.com/banks-in-india/allahabad-bank.htmlhttp://business.mapsofindia.com/banks-in-india/idbi-bank-ltd.html


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PRESENT HEADS:

Mr. Amitabh Chaturbedi - Managing Director

& CEO.

G.N.Bajpai - Chairman.

PROFILE:Dhanlaxmi Bank Ltd (BSE: 532180, NSE: DHANBANK) is an old

private sector bank headquartered in Thrissur city, Kerala, the

"Cultural Capital of Kerala". It is headed by Amitabh Chaturvedi,

Managing Director and CEO of the bank. The bank is focusing
http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=532180http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=DHANBANK&section=7http://en.wikipedia.org/wiki/Thrissurhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=532180http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=DHANBANK&section=7http://en.wikipedia.org/wiki/Thrissurhttp://en.wikipedia.org/wiki/Kerala


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mostly on Southern states like Karnataka, Tamil Nadu, Andhra

Pradesh and Kerala. In 2009, bank started a brand transformation

initiative which will include changing the logo and related

branding treatment across all its customer touch-points.

History

Incorporated in November 1927 at Thrissur, Kerala by a group of

ambitious entrepreneurs, Dhanlaxmi Bank Ltd. started business

with Rs. 11,000 as capital and seven employees. It became a

Scheduled Commercial Bank in 1977, and in 2009, was awarded

approvals by the Reserve Bank of India for opening 66 branches.

The Bank's Board of Directors is comprised of eminent

professionals who provide leadership and guidance to a strong,

multi skilled management team. Its comprehensive range of

banking and financial services and its extensive nationwide

presence has set the stage for an era of unprecedented growth.

Name Change

The bank has also changed its name from Dhanalakshmi Bank to

Dhanlaxmi Bank which will have a new corporate identity

retaining the core values of trust and heritage built by the bank.
http://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Kerala


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FITCH, a leading international branding and design consultancy

had designed the new identity for the bank.

Branches and ATM

At present Dhanlaxmi Bank is expanded his branch network up to

275 Branches and more to go. In 2000 Dhanlaxmi Bank installed

his 1st ATM machine but now he has 456 ATMS all across the

country.

Partnerships

The Dhanlaxmi Bank has an agreement with Bajaj Alliance

Insurance Company Ltd, as their corporate agent. The bank is also

a depository participant of NSDL (National Security Depository

Limited) offering Demat services through select branches. Bank is

offering Online trading in association with Testimony securities. Ithas partnered AGS InfoTech for installation of ATMs. It offers VISA

branded debit and credit cards to customers.

Vision & Mission


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"To become a strong and innovative bank with integrity and social

responsibility and to maximize customer satisfaction and the

satisfaction of its employees, shareholders and the community."

Financial Inclusion Initiatives

Surpassed the RBI's benchmark of priority sector lending of40% by advancing Rs. 1,409 crores as at March end 2010,representing 43.61%.

Surpassed RBI's recommended norm of 18% advances withrespect to agricultural credit by lending Rs.601.99 crores asat March end 2010, representing 18.62%.

Outstanding of Rs. 477.14 crores were under weakersections, representing 10.31% as against the RBI benchmarkof 10% as at March end 2010.

Outstanding in the area of micro credit totaled Rs. 270.62

crores as at March end 2010.

Credit facilities availed by SHGs stood at Rs.60.97 crores asat March end 2010.

Kissan Credit Cards for Rs. 3.82 crores were issued to 1200farmers as at March end 2010.


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Opened 1,00,010 no-frills accounts with outstanding of Rs.23.46 crores as at March end 2010, as part of financialinclusion initiatives.

The Dhanlaxmi Bank serviced a business of 8,212 crores(US$1.82 billion) as on 31.03.2009 comprising deposits of 4,969crores (US$1.1 billion) and advances of 3,243 crores (US$719.95million). The bank made a net profit of 57.45 crores (US$12.75million) for the year ended 31st March 2009. The CapitalAdequacy Ratio of the Bank as on 31.03.2009 was 14.44% (BaselI) and 15.38% (Basel II) and its net worth exceeded 400 crores(US$88.8 million) as on that date. The banks business growth

rates during the year 2008-09 far exceeded that of the bankingindustry.

The Dhanlaxmi Bank has deployed technology widely as aninstrument for enhancing the quality of customer service. It hasintroduced Centralized Banking Solution (CBS) on the Flex cubePlatform at all its branches for extendinganywhere/anytime/anyhow banking to its clientele throughmultiple delivery channels. The bank has set-up a state-of-the-artData Centre in Bangalore, to keep the networked system

operational round the clock. A Disaster Recovery Centre is alsooperational atThrissur for meeting various contingencies.
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Achievements

Serviced business worth Rs. 12,155 crores as on 31 March

2010, comprising deposits worth Rs. 7098 crores andadvances worth Rs. 5056 crores.

Earned a net profit of Rs. 23.30 crores for the financial yearended 31st March 2010, with a capital adequacy ratio of12.99% (Basel II) during the same period.

Put in place the Real Time Gross Settlement (RTGS) andNational Electronic Fund Transfer (NEFT) systems to facilitatelarge value payments and settlements online in real time, ona transaction-by-transaction basis.

Set up NRI Boutiques (Relationship Centers) across ninelocations in Kerala and Tamil Nadu, with plans to openspecialized NRI outlets at potential locations with emphasison impeccable service levels.

Dispensed Micro Credit among private and public banks inKerala, the Bank's outstanding under micro credit was Rs.270.62 crores at the end of March 2009.

Attained ISO 9001-2000 certification for the Bank's corporateoffice at Thrissur and industrial finance branch at Kochi.


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Milestones

1927 - Founded on 14 November, 1927, at Thrissur, Kerala

1975 - Set up the first branch outside the home state of Kerala,at Chennai Mount Road

1977 - Designated as Scheduled Commercial Bank by theReserve Bank of India (RBI)

1980 - 100-strong branch network

1986 - Total business of Rs. 100 crores

1996 - First public issue. Total business of Rs. 1,000 crores

2000 - Installed the first ATM

2002 - First Rights Issue

2002 - Platinum Jubilee year

2007 - Total business of Rs. 5,000 crores.80th Anniversary year

2008- Total business of Rs. 7,500 crores. Second Rights Issue

2009/10- Expanded branch network to 270 branches. Totalbusiness surpassed Rs. 12,000 crores.


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Financial Status:

ParticularsRs in Crores

20092010

Net Worth 424.48 440.08

Total Debts 4,968.81 7,219.03

Other liabilities provision 249.53 427.78Total Liabilities 5642.82 8086.89

Cash & Balance with Bank 291.07 137.43

Cash & Balance with RBI 394.99 612.90

Advances 3,196.06 5,006.26

Investments 1,567.36 2,027.79

Net Block 46.21 60.64

Capital work in progress 0.00 18.82Other Assets 147.13 223.04

Total Assets 5642.82 8086.89


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Share Price

BSE: 532180 | NSE: DHANBANK | ISIN: INE680A01011 | Banks - Private Sector

107.70 0.60 (0.56%)

LOW 106.70 ------- HIGH 108.80

BSE: Mar 09, 15:55

Open Price 107.95 Volume 27718

High Price 108.80 52 Wk High 212.50

Low Price 106.70 52 Wk Low 94.00

Prev. Close 107.10

107.75 0.30 (0.28%)LOW 107.00 ------- HIGH 108.95

NSE: Mar 09, 16:31

Open Price 108.00 Volume 116493

High Price 108.95 52 Wk High 212.20

Low Price 107.00 52 Wk Low 94.00

Prev. Close 107.45


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Services

PERSONA

L

CORPOR

ATE

NRI

BANKING

FINANCIAL

PLANNING

MICRO

&AGRO


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CORPORATE BANKING

NRI BANKING

CASH

MANAGEM

CREDITS

SALARY

AMOUNT

FOREX &

TRADE

ACCOUNT

S &DEPOSITS

MONEY

TRANSFER

NRI

PROPERT

Y LOANS

INVESTME

NTS


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MICRO & AGRO BANKING

FINANCIAL PLANNING


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Job assisgned

As I mentioned earlier that I was working as a salesman in

Dhanlaxmi Bank. My products are Mutual Funds of ICICI &

KOTAK MAHINDRA.

Though the both Banks have many products under their Mutual

Fund category but I was given training and asked for selling some

of their products which dicsussed below.

At first like to discuss what is mutual fund?

An open-ended fund operated by an investment company which

raises money from shareholders and invests in a group ofassets,

in accordance with a stated set ofobjectives. Mutual fundsraise

money by selling shares of the fund to the public, much like any

other type ofcompany can sell stock in itself to the public. Mutual

funds then take the money they receive from the sale of their

shares (along with any money made from previous investments)and use it to purchase various investment vehicles, such as

stocks, bonds and money market instruments. In return for the

money they give to the fund when purchasing shares,

shareholders receive an equityposition in the fund and, in effect,

in each of its underlying securities:
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Categories of Mutual Fund

An investor can invest in fund by two methods:

(a) Lump sum (at a time) and (b) SIP (monthly basis)


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LUMPSUM

Here investor has to pay the amount according to his choice at

lumsum means at a single time depositing the amount accpording

to the plan.

SIP

Systematic Investment plan is an investment philosophy that

encourages you to invest small amounts that works towardsrealising the goals of your life.

SIP instills a discipline that requires us to set aside an affordable

amount of money every month that gets invested in a mutual

fund of your choice (that is best suited to meet your objective).

SIP helps you to start investing at an early age to meet the

greater expenses of your life. Saving a small sum of money

regularly makes money work with greater power of compounding

with significant impact on wealth accumulation. Systematic

Investment Plan (SIP) is a convenient way to accumulate wealth in

a disciplined manner over a long-term period. It helps you to

invest regularly in small installments and thereby build wealth

over a period of time.

SIP is a method of investing in a mutual funds scheme. Mutual

fund schemes are offered by the Asset Management companies

(AMC) to customers through


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A distributor. The Bank acts as a distributor of Mutual Fund

products for the AMC to the customers. A customer wanting to

invest in a mutual fund scheme can avail of the Systematic

Investment Plan option through any Bank.

A investor can invest with a minimum amount fo Rs.1000 per

month and minimum for 6 months only.

Advantages of SIP

SIP helps you to start investing at an early age to meet thegreater expenses of your life. Saving a small sum of moneyregularly makes money work with greater power of compoundingwith significant impact on wealth accumulation.

Power of compounding

Investment Guru suggests that a person should start investingearly. The main reason of this is to meet with the benefit ofcompound interest. Let's understand it better with the help of anexample. A saves Rs. 10,000 per year @ 8% p.a. from the age of30. B also saves same amount of money but from the age of 35.When both A and B receive their money invested at the age of 60,then the fund of A will be Rs. 12.23 lakhs while the fund of B will

be just Rs. 7.89 lakhs. Thus it is clear that the difference ofinvestment of Rs. 50,000 in the initial years puts impact of morethan Rs. 4 lakhs in the last years. This is because of the power ofcompounding. Longer the period of your investment, more will bethe returns. Now suppose that A invest Rs. 50,000 after every 5years from the age of 35 instead of investing Rs. 10,000 eachyear. In such a case, his money invested will be same (which isRs. 3 lakhs) but he will get fund of Rs. 10.43 lakhs at the age of


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60. This clarifies that person losses the advantage of compoundinterest receivable in initial years in spite of investing sameamount of money at later time period.

Rupee Cost Averaging

It is beneficial mainly for investment in shares. When you investan equal amount of money at regular intervals in a fund, then youbuy more units of stock at the time of low price of money. Thus,your price per share or per unit average price keeps ondecreasing with the passage of time. This is the policy of averagecost of rupee which is created for an intelligent investor of longterm. This facility reduces the risk of investment in volatilemarket and keeps you comfortable in the journey full offluctuations in the market. The people, who invest through SIP,can handle the timing of downs of the market well equally to thetiming of market ups. The average cost of your investment is

lower through SIP even when you pass through the phases of upsor downs of the market.

Convenience and Regularity

SIP gives you the convenience to pay through Axis BankElectronic clearance service (ECS) or Auto Debit. You can decidethe amount and the mutual fund scheme. A fixed amount will

automatically get debited from your account on a date specifiedby you.

Disciplined approach towards investment

Since you invest regularly,it makes you disciplined in yoursavings,which leads to wealth accumulation. Disciplined investingis vital to earning good returns over a longer time frame.


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Convinient

It is very convenient way of investment. You have to only submitduly filled nomination form along with the cheque, by which the

cheque will be deposited in mutual fund on the said date by youand share unit will come in your account.

Other advantages

No tax or charge is levied on the deposit or withdrawal of moneyin SIP investment. The tax levied on capital gain (whereverapplicable) under it depends upon the time of investment.

Investment Manager of Dhanlaxmi Bank peenya Branch

Mr. Sandeep told me to basically focus on SIP as it is

affordable, attractive and very popular in the market.

Name of the Products


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ICICI Prudential Focused Bluechip Equity Fund: It is an

open-ended equity scheme that aims to maximize long-term total

return by investing in equity and equity related securities of about

20 large-cap companies.Here, the fund invests in large and well established stocks,

chosen without any sector bias, which are industry leaders with

strong management and financial strength. They run their

companies on proven business models, enjoy a competitive edge,

have a sustainable market share and expected to rapidly grow

over next 3-5 years.

ICICI Prudential Discovery Fund: It is an open-ended

diversified equity fund that follows value investment philosophy

by investing in stcoks available at a discount with the potential to

realize its fair value over long term.


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ICICI Prudential Dynamic Fund: It has the ability to adjust to

changing market comditions. The fund has the flexibility to take a

stance of Attack or Defense as per the market condition. Thehelps in our aim to igve the best to our customers in todays

market scenario.

ICICI Prudential Infrastructure Fund : It is an open ended

equity fund that focuses on the core infrastructure sector and

other imfrastructure related sectors such as

cement,power,telecom,oil and gas,construction,banking etc.


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Organizational Structure (as a whole)

Managing Director & CEO : Mr. Amitabh Chaturvedi

Chairman : Mr. G.N Bajpai

Independent Director : Mr. Ghanshyam Das

Independent Director : Mr. k .Srikanth Reddy

Independent Director : Mr. Sateesh Kumar Andra

Independent Director : Mr. V. Rao Chalasani

Independent Director : Mr. S. Santhana Krishnan

Independent Director : Mr. Shailesh Haribhakti

Organizational Structure (for peenya branch)

Branch Manager : Mr. Suveer Sinha

Branch Relationship Manager : Mr. Sandeep Kumar

sinha


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Swot Analysis

Strengths

Dhanlaxmi Bank has professional, dedicated and well-trained

manpower.

It is fully computerized and techno-savvy. Dhanlaxmi Bank iscomplied with Capital Adequacy requirements and prudential

norms.

Weakness

Although highly networked, the number of branches is limited.

Opportunities

Being in private sector, Dhanlaxmi Banks enjoy high level of

autonomy facilitating them for faster decision making.

With full computerization, they can offer cost-effective services

like ATMs, Electronic Fund Transfer, etc.

To face stiff competition, they can innovate new products and

services and achieve high Customer satisfaction.


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Threats

Expansion of foreign banks in the post WTO era poses severecompetition. RBI /GOI relaxation of FDI investment norms causeworry among the managements.

FINDINGS AND SUGGESTIONS

Findings

The study of organization structure of the indicates thatinvestment consultants must have links with marketingmanager.

Proper recruitment channel is used in the company forselection of the employees.

Proper stress is given to select the different possible

potential sources of information.

Enquiries are made from the different parties in the form oftelephonic calls to ensure the services at right time.

Right sources of information is selected by making thecomparative analysis on basis of quality, time and otherfacilities etc.

Proper inspection procedure is adopted in the company andthe rejections are made by authorized person.

Proper arrangements are made for recruitment.


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The catalogues are not maintained at centre place in thecompany.

Suggestions

There should be a system for job evaluation, which helps the

organization to know which employee is efficient, which is

inefficient or who are works according to the expectation

and who are not.

There should be a proper control system to check the

performance of employees. In the marketing department there should be fixed standard

for the each and every consultant who leads high

productivity and efficiency of employees.

A scientific system of following up needs to be developed.

Marketing department is not functioning in a scientific

manner so, much improvement is required.

Special instruction should be given to agents for selling

certain products.


40/40

Conclusions

After going through some investment plans in my project work. I

got awareness about Mutual Funds. In this plan suitable for

investment depends upon the customers, who willing to take risk.

There are several factors that show high risk & low risk for who

acquire more wealth they can enter into high risk in that they can

earn more profit but less stability. In low risk factor moderate

profit but stability this one suitable for monthly salary person

between((10k-20k) from my point of view person have to allocate

the amount for their essential then they can invest rest of the

amount in Mutual Funds for their future requirements.

live project -dhan laxmi

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