live project_ report
TRANSCRIPT
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CONSUMER
BEHAVIOUR LIVEPROJECTDetermining the Consumer Percetionto!"r#s M"ggi Noo#$es "%ter the B"n &
A Stu#' in ("))"n# Region
Members
Unni)rishn"n R"*"n + P,DM A
-"thim" Si'"n" P + P,DM C
Thom"s V"rghese & P,DM C
A.hishe) T R & P,DM C
-$ori"n
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ContentsE5ecuti/e Summ"r'111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111117
INTRODUCTION1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111118
THEOR9111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 :
INSTANT NOODLE MART(ET IN INDIA111111111111111111111111111111111111111111111111111111111111111111:
Tren#s in In#i"n noo#$e m"r)et111111111111111111111111111111111111111111111111111111111111111111111111111;
(e' $"'ers in In#i"n noo#$e m"r)et1111111111111111111111111111111111111111111111111111111111111111111;
BRAND STOR9111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111OT ANAL9SIS O- MA,,I AS BRAND11111111111111111111111111111111111111111111111111111111111111
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c"use to n"use" "n# !e")ness1 >hen MS, is consume# o/er " $onger
erio# o% time6 it c"n "$so #"m"ge the ner/ous s'stem1
Nest$e committe# " huge PR .$un#er .' re%uting the c$"ims th"t M"ggi
h"# MS, ".o/e ermissi.$e $e/e$ "n# .' not rec"$$ing M"ggi %rom the
m"r)et1 The st"rt$ing n#ings o% $e"# "n# MS, in M"ggi !ere conrme# in
Ari$ 7=
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gro!th tr"*ector' th"n)s to its "/"i$".i$it'6 "2or#".i$it'6 "n'time+
"n'!here consumtion "n# con/enience6 .eing " 3uic) me"$
re3uiring minim"$ coo)ing1 Inst"nt noo#$es h"/e "$so emerge# %rom
.eing " sn"c) %oo# or "n occ"sion"$6 "$tern"te e"ting otion to "m"instre"m %oo# item o% choice %e"turing regu$"r$' in consumers0
grocer' ."s)ets1
• ,ro!ing customer ."se + The emergence o% inst"nt noo#$es h"s
"##e# " ne! #imension to consumers0 me"$s noo#$es "re .eing
consume# not *ust .' )i#s F!ho "re the core t"rget "u#ienceG "s "n
e/ening sn"c) or " tin0 me"$ .ut .' consumers "cross "$$ "ge
grous6 "s "n e"ting otion .e'on# the mun#"ne ones1 >hi$e it
continues to .e " home sn"c)6 it is "$so incre"sing$' .eing
consume# "t !or)$"ce6 co$$eges6 etc1 ,eogr"hic"$$' too6 the
"etite %or inst"nt noo#$es is gro!ing !ith $"'ers no! e'eing the
semi+ur."n "n# rur"$ m"r)ets1 The c"tegor'0s enetr"tion is $o! in
In#i" F7=+7:G6 thus resenting " $ucr"ti/e oortunit' %or gro!th1
• More otions "n# /"ri"nts P$"'ers resent in the s"ce "re
inno/"ting "n# "##ing /"$ue to est".$ish " uni3ue .r"n# roosition
in the consumers0 min#1
Some o% the m"*or #e/e$oments in this #irection inc$u#e
Intro#uction o% ne! 4"/ors To )in#$e the consumer0s interest in the
c"tegor' "n# "$so c"ter to the #i/erse "n# ch"nging t"stes o% the
consumer6 inst"nt noo#$es .r"n#s const"nt$' enh"nce their ro#uct
o2erings .' "##ing ne! 4"/ors1 In "##ition to the c$"ssic M"s"$"
"n# Chic)en 4"/ors6 " !i#e r"nge o% 4"/ors inc$u#ing In#o+Chinese6Chinese6 tom"to6 etc1 h"/e .een $"unche#1
,ro!ing %ocus on he"$th Desite their %on#ness %or inst"nt noo#$es6
consumers in In#i" ho$# the notion th"t noo#$es "re unhe"$th'6
.eing m"#e %rom m"i#"0 !hich is seen "s not .eing "s he"$th' "s
"tt"01 To "##ress this concern6 .r"n#s "re ro"cti/e$' intro#ucing
he"$th'0 o2erings "s "rt o% their ro#uct ort%o$io1 M"ggi "n# To
R"men h"/e their "tt"0 noo#$es6 !hi$e Hor$ic)s -oo#$es !"s
$"unche# entire$' on the he"$th $"t%orm6 !ith the noo#$es m"#e
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%rom !he"t or mu$ti$e gr"ins "n# inc$u#ing " /it"min+su$'ing
He"$th M")erK1 A##ition"$$'6 HUL h"s "$so ositione# its (norr
Sou' Noo#$es "s " he"$th'6 %un+$$e# sn"c)1 More "c)"ging /"ri"nts Br"n#s h"/e intro#uce# "c)s in #i2erent
sies6 right %rom sing$e noo#$e "c)s o% :=+@: gm1 to /"$ue eight
noo#$e "c)s1 -urther6 to incre"se the c"tegor'0s enetr"tion6
.r"n#s $i)e M"ggi "n# >"i>"i h"/e e5ten#e# ro#uct o2erings in "n
e/en sm"$$er "c) sie6 rice# "t INR :1 C"tegor' e5tension %rom ouch to cu noo#$es A /it"$ #e/e$oment
in the m"r)et !"s the e5tension %rom ouch noo#$es to cu noo#$es
th"t "re re"#'+to+e"t6 on "##ing hot !"ter6 un$i)e ouch noo#$es
th"t re3uire to .e coo)e#1 The #ri/ing %"ctor here is th"t
con/enience Fthe nee# %or "n on+the+go me"$G is g"ining in
rominence in consumers0 $i/es o!ing to the rise in " 'ounger
!or)ing ou$"tion "n# " migr"nt ou$"tion6 the incre"sing
ou$"tion o% #ou.$e income househo$#s !ith more !or)ing !omen6
etc1 To R"men o2ers #i2erent 4"/ors in cu noo#$es6 mini cu
noo#$es6 "n# mug noo#$es1 M"ggi "n# >"i>"i h"/e e5ten#e# to cu
noo#$es "s !e$$1
Tren#s in In#ian noo#$e market
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?1 Stress on 'ea$t' an# we$$ness As on "$$ other %oo# c"tegories6
$"'ers "re stressing on he"$th "n# !e$$ness "sects o% their
ro#ucts1 M"ggi $"unche# Att" noo#$es "n# mu$tigr"in noo#$es to
!oo customers !hi$e ,$"5o0s-oo#$es "$so stresses on the mu$tigr"in"sect o% their ro#uct
81 Tra#itiona$ (avors sti$$ #ominate M"s"$"6 chic)en "n# tom"to
"re most ou$"r 4"/ors in the m"r)et
)* !##ressin% rura$ market Noo#$es "re rim"ri$' consume# in
ur."n In#i" "n# to e5"n# this m"r)et com"nies such "s Nest$e
h"/e intro#uce# sm"$$ sie# "n# $o! cost ro#ucts to "##ress the#em"n# o% rur"$ m"r)et1
"ey &$ayers in In#ian noo#$e market
The inst"nt noo#$e m"r)et is #omin"te# .' MNCs /er' %e! $oc"$ $"'ers
h"/e " sie".$e resence1 Some o% the )e' $"'ers in the m"r)et "$ong
!ith their .r"n#s "re
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un#erst"n#ing to the consumer th"t it !"s " .et!een me"$s0 sn"c)1
The com"n' cou$# h"/e e"si$' ositione# the ro#uct "s " me"$6
either $unch or #inner1 But6 it chose not to #o so6 .ec"use the In#i"n
consumer min#set #i# not "ccet "n'thing other th"n rice or roti "s" me"$1 Hence tr'ing to su.stitute it !ith noo#$es !ou$# h"/e .een
%uti$e1 The rm #i# not osition it "s " re"#'+to+e"t0 me"$ either6 "s
the house!i%e re%ers to m")e0 " me"$ %or her )i#s r"ther th"n .u'
it %or them1 An# i% she c"n m")e it in t!o minutes !ith /er' $itt$e
e2ort6 then o./ious$' it0s " hit !ith herQ >h"t0s more6 i% )i#s "$so
$o/e the t"ste6 the ro#uct is "s goo# "s so$#Q So the 7+minute0
%un#" cou$e# !ith the 'umm' t"ste !or)e#Q Nest$e In#i" Lt#1 FNILG
the In#i"n su.si#i"r' o% the g$o."$ -MC, m"*or6 Nest$ SA6 "n#
intro#uce# M"ggi .r"n# in In#i" in ith the $"unch o% M"ggi noo#$es6 NIL cre"te# "n entire$' ne! %oo#
c"tegor' & Instant Noo#$es & in the In#i"n "c)"ge# %oo# m"r)et1
• Being the rst mo/er6 NIL success%u$$' m"n"ge# to ret"in its
$e"#ershi in the inst"nt noo#$es c"tegor' e/en unti$ the e"r$'
7===s1
• It h"s no! .ecome " generic n"me %or noo#$es1
• M"ggi in In#i" is .est )no!n %or its 4"gshi ro#uct o% inst"nt
noo#$es !ith its /"rious #esi su.+segments such "s the tr"#ition"$
#"$ "tt"6 /eg "tt" "n# rice noo#$es "$ong !ith their /"rious /"ri"nts6Curr'6 M"s"$"6 Tom"to6 Chic)en in the tr"#ition"$ "n# Sh"hi Pu$"o6
Lemon M"s"$" "n# Chi$$' Cho! in the rice noo#$e segments1
+R!ND STOR
L"unche# in : 4"/ours initi"$$' & M"s"$"6 chic)en6 C"sicum6 s!eet sour6
"n# L"s"gne & M"ggi h"# to ght h"r# to .e "ccete# .' In#i"n
consumers !ith their h"r#+to+ch"nge e"ting h".its1 The "c)"ge# %oo#
m"r)et !"s /er' sm"$$ "t this time Nest$e h"# to romote noo#$es "s "
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concet6 .e%ore it cou$# romote M"ggi "s " .r"n#1 It there%ore #e/ise# "
t!o+ronge# str"teg' to "ttr"ct mothers on the con/enience0 $"n) "n#
$ure )i#s on the %un0 $"n)1 ,r"#u"$$'6 the m"r)et %or inst"nt noo#$es
.eg"n to gro!1 The com"n' "$so #eci#e# to %ocus on romotions toincre"se the .r"n# "!"reness1 In the initi"$ 'e"rs6 Nest$e romotion"$
"cti/ities %or M"ggi inc$u#e# schemes o2ering gi%ts Fsuch "s to's "n#
utensi$sG in return %or emt' noo#$es "c)1
Accor#ing to "n"$'sts the %ocus on romotion turne# out to .e the sing$e
$"rgest %"ctor resonsi.$e %or M"ggi0s r"i# "ccet"nce1 Nest$e0s M"n"gers
uti$ie# romotions "s me"sure# to meet their s"$es t"rget1 ,r"#u"$$'6
s"$es romotion .ec"me " crutch %or M"ggi noo#$es s"$es1 L"ter m"n' o%
the M"ggi0s e5tensions "$so m"#e consi#er".$e use o% romotion"$
schemes1 The %ocus o% "$$ M"ggi0s e5tensions !"s more on .e$o! the $ine
"cti/ities r"ther th"n #irect communic"tion1 In "##ition to romotion"$
"cti/ities6 M"ggi "ssoci"te# itse$% !ith m"in stre"m te$e/ision rogr"mme
"n# "#/ertise# he"/i$' on )i#s rogr"mme "n# ch"nne$s1 A%ter its
"#/ertisements !ith t"g$ines $i)e mumm' .hoo)h $"gi h"i6 ."s #o
minuteK "n# %"st to coo) goo# to e"t M"ggi0s ou$"rit' .ec"me high$'
"ttri.ute# to its e5treme$' high "e"$ to chi$#renK1 As " resu$t6 M"ggi0s
"nnu"$ gro!th reorte#$' touche#
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In
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Nest$ h"# not e/en reco/ere# %rom M"c"roni0s #ism"$ er%orm"nce6 !hen
it $e"rnt to its horror th"t (norr h"# #ethrone# M"ggi "s the $e"#er in the
sou segment Fen# o%
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• Pricing str"teg' in recession
.eakness
• ,eneric Br"n# to Noo#$es in In#i"
• Lo! rur"$ m"r)et resence constr"ints
• Uni%orm Br"n# %or "$$ %oo# c"tegor'
• Br"n# Pro$i%er"tion
O&&ortunities
• ,ro!ing "c)"ge "n# c"nne# %oo# m"r)et in In#i" .' "i
Noo#$es1
• Less Entr' B"rriers in the M"r)et segment %or ro#uct c"tegor'
• ITC0s strong ."se in In#i"n M"r)et1
• Su.stitute Pro#uct to Pro#uct Segment1
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ST1D !N!LSIS
SE,MENTATION
Segmente# the m"r)et on the ."sis o% $i%est'$e "n# h".its o% ur."n
%"mi$ies
TAR,ETIN,
– m"in$' t"rgete# the (i#s6 9outh6 Oce ,oers >or)ing
>om"n
• con/enience+s"//' time misersK !ho !ou$# $i)e to get something
inst"nt "n# "re o/er !ith it 3uic)$'1
POSITIONIN,
– H"s ositione# itse$% in the SNAC(S c"tegor'
– M"ggi h"/e #e/e$oe# its .r"n# im"ge o% inst"nt %oo#
ro#ucts !ith ositioning st"tements such "s 7 minutes
noo#$es "n# E"s' to coo)6 goo# to e"tK1
DI--ERENTIATION
– T"ste 6 4"/ours 6"c)"ging
M"ggi h"/e $"unche# !i#e /"rieties o% ro#ucts in #i2erent 4"/ours
!hich c"n "ttr"ct $"rger set o% customers1 M"ggi ro#ucts "re "$so
"/"i$".$e in #i2erent sies c"tering to #i2erent customer nee#s
CONSUMER +UIN0 +EH!2IOUR
There "re t!o %"ctors m"in$' in4uencing the consumers %or #ecision
m")ing Ris) "/ersion "n# inno/"ti/eness1 Ris) "/ersion is " me"sure o%
ho! much consumers nee# to .e cert"in "n# sure o% !h"t the' "re
urch"sing FDonthu "n# ,i$$i$"n#6
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nee# to .e /er' cert"in ".out !h"t the' "re .u'ing1 >here"s $ess ris)
"#/erse consumers c"n to$er"te some ris) "n# uncert"int' in their
urch"ses1 The secon# /"ri".$e6 inno/"ti/eness6 is " g$o."$ me"sure
!hich c"tures the #egree to !hich consumers "re !i$$ing to t")e ch"nces"n# e5eriment !ith ne! !"'s o% #oing things FDonthu "n# ,i$$i$"n#6
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The temor"r' n"ture o% situ"tion"$ %"ctors is right$' stresse# .' B"tr" "n#
("mi F7==;G1
Person"$ %"ctors6 on the other h"n#6 inc$u#e t"ste re%erences6 erson"$
n"nci"$ circumst"nces "n# re$"te# %"ctors1 The im"ct o% erson"$ %"ctors
on consumer #ecision+m")ing is usu"$$' "##resse# .' .usinesses #uring
m"r)et segment"tion6 t"rgeting "n# ositioning r"ctices .' grouing
in#i/i#u"$s on the ."sis o% their erson"$ circumst"nces "$ong !ith other
criteri"6 "n# #e/e$oing ro#ucts "n# ser/ices th"t "ccommo#"te these
circumst"nces in the most e2ecti/e m"nner1
Accor#ing to Ho'er et "$1 F7=
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" cert"in ro#uct $imit their choices to s"%er "$tern"ti/es1 The stu#'
"ttemts to n# out !hether me#i" "sco ".out M"ggi cont"ining MS,
"n# $e"#".o/e ermissi.$e $e/e$ h"s m"#e #i2erence in the consumer
ercetions ".out 3u"$it'1
MA,,I PR PROCESS
At the en# o% M"' 7=hen contro/ers' hit them6 Nest$e6 the co$" m"*ors "n# C"#.ur' #i#
reson# "t once .' imro/ing their o2erings6 .ut in "$$ the c"ses it c"me
"s "n "%terthought1
Me"n!hi$e6 s"$es o% M"ggi Noo#$es h"/e #ie#6 though not !ie# out1
(ir"n" store o!ners in Mum."i s"' th"t #ie+h"r# M"ggi $o'"$ists "re tr'ing
out other .r"n#s such "s Sun%e"st or To R"men1 R"ghu Vish!"n"th6 MD
o% .r"n# /"$u"tion com"n'6 Verte.r"n#6 s"'s th"t Nest$e shou$# "ctu"$$'
use this crisis "s "n oortunit' to $oo) "t %urther #e/e$oing the ro#uct1
The' shou$# come u !ith " ne! /"ri"nt th"t is com$ete$' #e/oi# o%
MS, "n# $e"#6 he s"'s1
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In#i"0s m"r)et %or rocesse#6 "c)"ge# "n# .r"n#e# %oo#s is " n"scent
one !here consumers "re $"rge$' un"!"re o% the ingre#ients6 "##iti/es
"n# other "ttri.utes o% !h"t the' .u' "n# e"t1 Br"n# im"ger'6 "rticu$"r$'
o% those ro#ucts th"t "re ."c)e# .' he%t' m"r)eting sen#s6 #omin"tes"n# #etermines !h"t is .ought .' consumers6 !ho r"re$' .other to n#
out too much ".out !h"t re"$$' goes into m")ing !h"t the' "re .u'ing1
As Nest$e "n# the In#i"n "uthorities $oc) horns in court "n# M"ggi noo#$es
rem"in o2 the she$/es6 " ositi/e im"ct o% this eiso#e cou$# .e the
emergence o% " more "!"re In#i"n consumer1 An# it is time th"t
h"ene#1 In more #e/e$oe# m"r)ets6 consumer "cti/ism6 "rticu$"r$'
!hen it comes to %oo#6 is " /i.r"nt mo/ement th"t o%ten %orces g$o."$ %oo#
.r"n#s into m")ing ch"nges in !h"t the' ut into the ro#ucts the' se$$1
The In#i"n "c)"ge# %oo# m"r)et its consumers6 regu$"tors "n# e/en
the go/ernment "gencies concerne# is in " much $ess e/o$/e# h"se1
Ingre#ient $".e$s on "c)"ge# %oo# h"r#$' come un#er scrutin' Fe5cet
erh"s %or .ro!n #ots6 !hich #enote non+/eget"ri"n %oo#6 "n# green
#ots %or /eget"ri"nG1 The ongoing Nest$e eiso#e m"' .e %r"ught !ith
contro/ersies s"r)e# .' " e"$ous #istrict %oo# insector6 the M"ggi
noo#$es issue 3uic)$' turne# into high+#eci.e$ me#i" %ren' the initi"$
re"ction o% the com"n' !"s ine5$ic".$' %u' "n# the #ecision to or#er
the com"n' to rec"$$ the .r"n# on the ."sis o% #is"r"te $". resu$ts cou$#
seem h"st'1 Sti$$6 i% it #oes .ecome " !")e+u c"$$ to the In#i"n consumer
to !"tch !h"t she e"ts6 then it !i$$ h"/e #one some goo#1
M!00I CONTRO2ERS !//ECT ON NESTLE/a$$ in t'e sa$es-
As st"tes "cross the countr' ."nne# the ro#uct6 m"n' ret"i$ers too)
M"ggi o2 the she$/es1 -uture ,rou6 !hich o!ns the suerm"r)et ch"in
Big B"""r6 !"s one o% the rst to sto se$$ing the noo#$es "c)s1 Some
st"tes such "s Pun*".6 ("rn"t")" "n# Utt"r")h"n# "$so or#ere# Nest$e to
sto ro#uction unti$ %urther or#ers1 As " resu$t6 M"ggi s"$es %e$$ =
"cross In#i" since the contro/ers' .eg"n in the $"st !ee) o% M"'1
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Nest$e revenue #ente#-
The %"$$ in s"$es #irect$' "2ects the re/enues o% the consumer com"n'
since M"ggi is " .ig re/enue gener"tor %or Nest$e In#i"1 It is the sing$e
$"rgest .r"n# un#er Nest$e In#i"6 !hich usu"$$' contri.utes ".out 77+7:
to its tot"$ re/enue o% the com"n'6 the (ot") reort s"i#1 The "sco h"s
%orce# Nest$e to cut ro#uction .' one+thir#1 It "$so .eg"n rec"$$ing M"ggi
%rom m"r)ets "cross In#i"1 Conse3uent$'6 m"n' "n"$'sts %ee$ th"t Nest$e
m"' $ose ".out Rs
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The Nest$e In#i" stoc) current$' tr"#es "t ?? times the com"n's %uture
E"rnings er Sh"re FEPSG6 "ccor#ing to (ot") Institution"$ E3uities reort1
This me"ns6 in/estors "' ?? times more th"n the com"n's e5ecte#
rot in -9
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".o/e h"ses o% $i%e "re o% the rescri.e# "ge grou1 Con/enience
s"m$ing metho# is use# #ue to time "n# resource constr"ints1 The
3uestionn"ire !"s re"re# !ith the "ro/"$ o% the %"cu$t' "n# !"s
circu$"te#1 A s"m$e sie o% ?:= !"s t")en to "rri/e "t more roerconc$usions1
Euromonitor Intern"tion"$s Noo#$es in In#ia m"r)et reort o2ers "
comrehensi/e gui#e to the sie "n# sh"e o% the m"r)et "t " n"tion"$
$e/e$1 It ro/i#es the $"test ret"i$ s"$es #"t"6 "$$o!ing 'ou to i#enti%' the
sectors #ri/ing gro!th1 It i#enties the $e"#ing com"nies6 the $e"#ing
.r"n#s "n# o2ers str"tegic "n"$'sis o% )e' %"ctors in4uencing the m"r)et +
.e the' ne! ro#uct #e/e$oments6 "c)"ging inno/"tions6
economicX$i%est'$e in4uences6 #istri.ution or ricing issues1 -orec"sts
i$$ustr"te ho! the m"r)et is set to ch"nge1
Ob6ectives o4 t'e Stu#y
• To i#enti%' eo$e ercetion to!"r#s inst"nt %oo# ro#ucts
• To i#enti%' eo$e ercetion to!"r#s the .r"n# M"ggi "%ter its ."n
SCO1E O/ THE STUD This stu#' is ."se# on the sur/e' con#ucte# "mong eo$e "n# resi#ents
in (")"n"# Ern")u$um the s"m$e inc$u#es the stu#ents6 IT em$o'ees6
eo$e resi#ing in the ""rtment0s $oc"te# in "n# "roun# ("))"n"#1
RESE!RCH DESI0N
The rese"rch #esign use# in this stu#' is #escriti/e in n"ture1
Too$s o4 #ata Co$$ection
The too$ %or #"t" co$$ection is structure# 3uestionn"ire
Conce&ts covere# in t'e 7uestionnaire
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?1 Peo$e0s ercetion to!"r#s the .r"n# M"ggi in .oth re "n# ost
."n
8* E5tent o% $o'"$t' to!"r#s the .r"n# M"ggi .' e5"mining its re$i".i$it'
"n# the !i$$ingness to recommen# this "rticu$"r .r"n#
D!T! !N!LSIS !ND INTER1RET!TION
DEMO0R!1HIC 2!RI!+LES
Age
In%erence
-rom the ".o/e t".$e !e cou$# in%er th"t 1? o% the s"m$e .e$ong to
the "ge grou o%
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,en#er
T!+LE *< 0en#er-re3uen
c'
Percent
"ge
V"$i#
Percent"
ge
Cumu$"ti/
e
Percent"g
eM"$e
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E#uc"tion Yu"$ic"tion
T!+LE*@ E#ucation-re3uen
c'
Percent
"ge
V"$i#
Percent"g
e
Cumu$"ti/
e
Percent"g
eHigh
Schoo$
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1resent consum&tion &attern o4 Instant noo#$es
-rom the ".o/e t".$e !e cou$# in%er th"t ? o% the reson#ents
consumeinst"nt noo#$es !hich "re
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Br"n# re%erence in the inst"nt noo#$es segment
T!+LE >-re3uen
c'
Percen
t"ge
V"$i#
Percent"g
e
Cumu$"ti/
e
Percent"g
e 9es 77@ @:1@ @:1@ @:1@No @? 781? 781?
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strong$'
"gree
7 1@ 1@
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-rom the ".o/e iech"rt !e cou$# in%er th"t "roun# ?;1? o% reson#ent
s"'s th"t the' "re #iscour"ge# to h"/e m"ggi .' %"mi$' or %rien#s ost
."n o% M"ggi "n#
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strong$'
"gree
?8 here"s 7; o% the reson#ent h"/ing "
neutr"$ "rgument1 But 7
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#is"gree 87
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33/38
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-re3uen
c'
Percen
t"ge
V"$i#
Percent"g
e
Cumu$"ti/
e
Percent"g
estrong$'
#is"gree
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Buestion9)
-re3uen
c'
Percen
t"ge
V"$i#
Percent"g
e
Cumu$"ti/
e
Percent"g
e
strong$'
#is"gree
:@
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-re3uen
c'
Percen
t"ge
V"$i#
Percent"g
e
Cumu$"ti/
e
Percent"g
estrong$'
#is"gree
:
-
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37/38
-
8/19/2019 Live Project_ Report
38/38
RE/ERENCES
• !!!1euromonitor1com
• !!!1.usinessto#"'1in
• !!!1)ot")securities1com
•
!!!1hin#ust"ntimes1com• !!!1.usiness+st"n#"r#1com
• B"goi6 R1 >"rs"!6 L1 F