10 SEO Tips For Event PlannersLive Stream Your Events

One of the big winners at this year’s SXSW Festival in Austin, Texas was Meerkat, an iOS app that allows you to broadcast live on the internet for anyone to see.

(The Verge)

Live-streaming apps have exploded in popularity in the last few months.

Periscope CEO, Kayvon Beykpour, announced that in just 8 weeks users watched 380 years worth of content.

(TechCrunch)

Live-streaming made headlines during the Mayweather vs. Pacquiao boxing match in May 2015.

Users streamed the game from their TV to Periscope and Meerkat, allowing others to watch the match without paying for the $99 pay-per-view feed.

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Meerkat and Periscope (and the inevitable imitators) work in similar fashions.

Users broadcast audio and video directly from their smartphones using Twitter as a platform.

Viewers can comment and engage with the broadcasters and each other in real-time.

The low cost and barrier of entry means that it’s incredibly easy to live-stream content from your next event and drive more online engagement.

Live-streaming events is not a new technology, but HD cameras and simple apps have put it in the hands of everyone with a smartphone and a reasonably good internet connection.

(Meerkat/Periscope)

Similar to YouTube and rise of YouTube celebrities, Periscope and Meerkat have broadcasters with millions of fans.

They share their lives and often work with brands to push products to a dedicated fanbase.

(Periscope)

Organizers are worried that live video and audio feeds from events might lead to depressed ticket sales or an audience that is too busy working on their stream to pay attention to the real-world experience going on around them.

Why would someone buy a ticket for a conference when they could get the entire experience on their phone for free anywhere in the world?

Attendance is so much more than just the content at the event (be it music, keynote speakers, or anything else).

Live-streaming isn’t going to replace attendance at the event, but it does allow people who would never have been able to buy a ticket (for financial or geographic reasons) to take part and drive engagement online.

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