To mark the launch of Xiaomi’s32 MP selfie camera phone, we

were inspired to make it big byemploying the help of

Live Streaming the launch eventacross major Social Media platforms,

with our competent camera equipment& streaming crew.

The immediate task at hand was

LIVE STREAMING ACROSS 5 SOCIAL PLATFORMS

1 Facebook 1 Instagram

1 YouTube2 Twitter

We recorded theevent with a 4 camerasetup & created a PIP

(Picture-In-Picture)view which we

displayed in the Livevideos across all the

social platforms alongwith a pre-created PPT,

so that the viewersdidn’t miss out on thepresentation detailswhilst watching the

live event.

The launch event also marked thefirst time Xiaomi as a brand, optedto go for an Instagram Live, adecision that was well-loved bythe brand’s audience, as concurrentlive viewers rose up to 1300, witharound 31000 views raked in total.

Our re-streaming services came in handy to help us deploy thelive videos across all social platforms & reduced our internetusage to just 15 mbps for the entire live streaming activity.

Our strategies succeeded in getting Xiaomi amuch needed social traction, with the livevideos clogging in 14.80 million views within aspan of 4-5 days!