live+ trend exhibit april 2014

TREND EXHIBIT

2014.APRIL

TREND EXHIBIT

2014.APRIL

MOVE TO SIMPLE VALUE IN DATA FREE VS VALUE

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02

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Friday 11 April 14 LIVE+ Copyright © 2014 2

MOVE TO SIMPLE 01


MOVE TO SIMPLE 01

In a world where people are bombarded by information and

complexity, they have begun tending toward simplicity


We have seen a drastic “de-clutter” particularly in processes, structures,

design and messaging

As business influencers we need to start looking at “corporate topiary”

and cutting away the excess at every level and touch point


MOVE TO SIMPLE 01

100 Years of Design

Yves Morieux on Simplifying Complexity

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HOW TO APPLY

APPLICATION

MOVE TO SIMPLE 01

PRODUCE CLEAR AND SIMPLISTIC ACTIVATION CAMPAIGNS

THE CONSUMER CONVERSATION BECOMES THE MEDIA CHANNEL


VALUE IN DATA 02


VALUE IN DATA 02

Data is generated in the marketing industry by our consumers on a large

scale through social media and on-the-ground activity


This data has become an untapped resource in many businesses but for

some, they have identified this resource as a revenue-generating opportunity, even to the extent of

developing entirely new departments and roles


Knowing the best way to mine and interpret the data and turning that into informed strategic movement is where

the revenue potential sits


Marketing has the unfortunate stigma of focusing less on quantitative data

and there needs to be a movement towards putting brains behind the

numbers to mine the qualitative insight


VALUE IN DATA 02

Boston Consulting Group : How to Thrive in a Digital Ecosystem

Kevin Slavin on Algorithms

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APPLICATION

VALUE IN DATA 02

USE ACTIVATION TO DELIVER KEY CONSUMERS INSIGHTS AND DATA

UNDERSTAND THE TRUE ESSENCE OF NEW AUDIENCE SEGMENTS

FREE VS VALUE 03


FREE VS VALUE 03

In the past, marketers have approached mass + emerging

markets with a blinkered approach


There was a trend of “free stuff for the sake of free stuff” in the hopes of this

resulting in purchase and brand loyalty


We see a rise in service delivery protests in South Africa’s developing population as an intolerance towards

lack of value provision


We can translate this into a communication approach too, we

cannot forget that this population is now as connected as ever and has the same access to information as higher income brackets. They are demanding

value from brands, and more than ever, their leaders


George Ayittey on Africa's Next Chapter

FREE VS VALUE 03

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WATCH


TREND. Africa 2014 Report

HOW TO APPLY

APPLICATION

FREE VS VALUE 03

CREATE VALUE THROUGH CONNECTED CONSUMERS

DELIVER MEANINGFUL CONVERSATIONS


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