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live your brand: how to personify your business

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Live Your Brand… or How to Personify Your Business

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  1. 1. Live Your Brand orHow to PersonifyYour Business
  2. 2. If you own a tanning salon,you are a lovely shade of mocha
  3. 3. If you own a fitness center,you are in great physical shape.
  4. 4. If you own an investment firm, you have invested wisely.
  5. 5. Sometimes this isharder to do
  6. 6. Lets say you own aheating & air conditioning company
  7. 7. ...or you own a paint store
  8. 8. ...or you are a realtor.
  9. 9. The point of living your brand is to showcase, in real time, the benefits of the product or service you are providing.Sometimes that proofcan be made visible.
  10. 10. If you are a car salesman, you may rotate thevehicles you drive around town so people get a better sense of the quality of cars on your lot.
  11. 11. If you own a teeth whitening business,you may have a beautiful white, glowing smile.
  12. 12. But there ismore to it than that.
  13. 13. There are more ways to show what you dothan merely showing off your product orshoving your business card in peopleshands or inserting your companycredo intoeveryconversation.
  14. 14. Living your brand starts with knowledge. Knowledgeis one of thekey factors that sets you apart from yourcompetitors.
  15. 15. VIDEO - MALCOLMGLADWELL
  16. 16. Lets for a moment take a step backand look at that statement.What does itreally mean?
  17. 17. Is it enough to know how to install cableor repair a computer?
  18. 18. Thats certainly a job requirement... but what else?
  19. 19. -mozart
  20. 20. When you giveknowledge, its shared.
  21. 21. http://www.you-tube.com/watch?v=ammimNTfaG0(purple cow/be remark-able)
  22. 22. CommunicationCommunication
  23. 23. ManWolf Video
  24. 24. car talkguys
  25. 25. Do you speakyour tribeslanguage?
  26. 26. seth godin tribe video
  27. 27. What are you up against? Troll // Nay-Sayer // Know it All // Discount Hunter // Bad Childhood
  28. 28. Troll
  29. 29. Know it All
  30. 30. Nay-Sayers
  31. 31. Discount Hunter
  32. 32. Bad Childhood
  33. 33. HOW DO YOU DEAL WITH THIS?BE YOURSELF!
  34. 34. Seth godin make yourown path
  35. 35. KnowledgeLeads to PassionLeads toCommunication
  36. 36. Gogol Bordello video clip
  37. 37. ContactSBDC at Shasta [email protected] Marketing/Strategyleah@lghmarketstrategy.comwww.lghmarketstrategy.com530.410.1182

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