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Living Standards: the 2015 challenge

#livingstandards

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People blame all of the main parties for the fall in living standards over recent years but Labour slightly more

#livingstandards

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Conservative supporters are much more likely to blame Labour while Labour supporters are more evenly split

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Economic recovery is not yet feeding through to people’s personal finances

#livingstandards

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But increasing optimism over whether Britons expect to be better off by time of the next election in 2015

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Majority expect that if economy recovers it will benefit people like them in terms of higher living standards

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Conservatives very slightly ahead as party most trusted to have ideas and competence on living standards

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We also asked the public which party is most likely to make difference to specific aspects of living standards

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……………………………………………………………………………………………………..In each of these areas - by 2015, which government, if any, would be most likely to:- Help raise the pay of low-wage workers without damaging the

overall economy- Make it easier for more people to move into employment- Put downward pressure on the cost of living so that household bills

are as low as possible- Ensure that the wages of the majority of those in work rise in line

with overall growth in the economy- Ensure that the right level of welfare benefits goes to people who

genuinely need help- Increase the amount of affordable housing in Britain- Deliver a system of affordable and high-quality childcare that

supports working parents- Ease the pressure on households by reducing taxes

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The Conservatives lag Labour on all measures except cutting taxes

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But in most cases more people feel it will make no difference which party is in power

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Strongest sentiment is that Conservatives (& other parties) lack good ideas on aspects of living standards

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Living Standards: the 2015 challenge

#livingstandards