lj institute of management studies 5-year integrated mba

L J Campus, New L J Commerce College Premises, Opp. Divya Bhaskar Press, Near Andaz Party Plot, Between Kataria Motors & Sanand Sarjhek Circle, S.G Highway Road, Ahmedabad.

Email id –[email protected] Contact on -+91-8347061048, 29296841

www.ljmam.org, /ljmam

Year - 2015

LJ Institute of Management Studies

5-Year Integrated MBA (MAM) Programme

(Approved by AICTE, Affiliated to GTU)

Survey Report

“Trends in higher

education after 12th

Commerce”

LJ M

AM

5-YEAR IN

TEGRATED MBA

2 | P a g e LJ Campus, New LJ Commerce College Premises, Opp. Divya Bhaskar Press, Near Andaz Party Plot, Between Kataria Motors & Sanand Sarjhek Circle, S.G Highway Road, Ahmedabad.


www.ljmam.org, /LJMAM

Contents Purpose of Study .................................................................................................................................................. 3

1. Analysis of the Data ......................................................................................................................................... 4

1.1 Descriptive Statistics ............................................................................................................................................... 4

1.1.1 Demographic analysis ...................................................................................................................................... 4

1.1.2 Medium of study analysis ................................................................................................................................ 5

1.2.3 Board of study analysis .................................................................................................................................... 6

1.2 Cross Tabulation ...................................................................................................................................................... 7

1.2.1 Gender and Career goals cross tabulation ....................................................................................................... 7

1.2.2 Gender and Influencing factors for selection of courses cross tabulation ...................................................... 9

1.2.3 Medium and Career goals cross tabulation ................................................................................................... 10

1.2.4 Board and Career goals cross tabulation ....................................................................................................... 12

1.2.5 Father Occupation and Career goals cross tabulation ................................................................................... 14

2. Conclusion ..................................................................................................................................................... 16

LJ M

AM

5-YEAR IN

TEGRATED MBA




Purpose of Study A Reason behind conducting a survey on “Trends in higher education after 12

th Commerce” was clear as

most of the units of MAM syllabus like Business Mathematics, Business Statistics and Computer

Application’s practical aspects are covered from collection of data to analysis of data. Students are explained

the importance of research work and aspect of practical field work for developing various leadership and

entrepreneurship skill from the very beginning of their college life. So in above processes 18 groups of

MAM Sem-1 students consisting of 2-3students per group were created.

With the help of this research each and every student had learned some practical aspect of public dealing,

co-operation, patience, team-work, management. This further helped them in personality development in

terms of; removal of stage fear, ability to converse in a team and developed research thinking abilities. It

would lead them ahead in life as they will keep more focus on How, What and Why type of questions

instead of cramming the syllabus.

LJ M

AM

5-YEAR IN

TEGRATED MBA




1. Analysis of the Data

1.1 Descriptive Statistics

1.1.1 Demographic analysis

Gender analysis is as follows

Table 1 Frequency table on Gender Distribution

Frequency Percentage

Valid MALE 638 54.0

FEMALE 542 45.9

Total 1180 99.9

Missing System 1 .1

Total 1181 100.0

Chart-1 Pie-chart showing gender frequency

FEMALE 46%

MALE 54%

MISSING 0%

GENDER FREQUENCY

FEMALE

MALE

MISSINGLJ

MAM

5-YEAR IN

TEGRATED MBA




1.1.2 Analysis on Medium of Study for 12th Std

Generally there are two medium of studies i.e. English medium and Gujarati medium.

Frequencies of the students studying in various medium are as follow

Table -2 Data showing the frequencies on medium of studies

Medium of Study Frequency Percentage

English Medium 527 45

Gujarati Medium 639 54

Any Other 14 0.9

Total 1180 99.9

Missing 1 0.1

Total 1181 100.00

Chart-2 Pie-chart showing distribution on medium of study

ENGLISH MEDIUM

45% GUJARATI MEDIUM

54%

ANY OTHER MEDIU

M 1%

MISSING 0%

MEDIUM FREQUENCY

ENGLISH MEDIUM

GUJARATI MEDIUM

ANY OTHER MEDIUM

MISSING

LJ M

AM

5-YEAR IN

TEGRATED MBA




1.2.3 Analysis on Educational Boards for 12th Std.

Normally on the bases of data collection students generally studies either in Gujarat board (Regional

Board) or in CBSE (National Board) or in ICSE (International Board).

Frequencies of the students studying in various boards are as follow

Table -3 Data showing the Frequency Distribution of Educational Boards

Educational Board Frequency Percentage (round –off)

Gujarat Board 1103 94

CBSE Board 72 6

ICSE Board 4 0

Any Other Board 1 0

Missing 1 0

Total 1181 100

Chart-3 Pie-chart showing frequency distribution of Educational Board

GUJARAT BOARD

94%

CBSE 6%

ICSE 0%

ANY OTHER 0% MISSING

0%

EDUCATIONAL BOARD FREQUENCY

GUJARAT BOARD

CBSE

ICSE

ANY OTHER

MISSING

LJ M

AM

5-YEAR IN

TEGRATED MBA




1.2 Cross Tabulation

Cross variable analysis has been carried out in the present study to know the future trends and course interest of students from commerce stream.

The factors influencing the same have been analysed and stated.

1.2.1 Gender and Career goal cross tabulation

Researcher wants to find out if there is any relationship between Gender and Course Selection, amongst students of 12th Commerce

Table -4 Case Summary of Gender and Courses Interested cross tabulation

Cases

Valid Missing Total

N Percent N Percent N Percent

Gender And COURSES_INTRESTED 1171 99.2% 10 .8% 1181 100.0%

Table 5 Gender And Interested Courses Crosstabulation

Interested Courses

Total B.Com BBA BCA

BBA+MBA

B.Com+

MBA

BCA+MBA

CS IPS / IAS

LAW Designin

g

ICWA

Foreign

Education

CA Architectu

re

Others

Gender MALE

310 67 79 131 177 66 77 146 59 28 36 93 180 41 103 632

% within

Gender 49.1% 10.6% 12.5% 20.7% 28.0% 10.4%

12.2%

23.1%

9.3% 4.4% 5.7% 14.7% 28.5%

6.5% 16.3%

FEMALE 290 52 41 109 139 33 77 60 70 150 32 62 127 36 84 539

LJ M

AM

5-YEAR IN

TEGRATED MBA




% within

Gender 53.8% 9.6% 7.6% 20.2% 25.8% 6.1%

14.3%

11.1%

13.0%

27.8%

5.9% 11.5% 23.6%

6.7% 15.6%

Total

600 119 120 240 316 99 154 206 129 178 68 155 307 77 187 1171

% of Total

51.2% 10.2% 10.2% 20.5% 27.0% 8.5% 13.2%

17.6%

11.0%

15.2%

5.8% 13.2% 26.2%

6.6% 16.0%

100.0%

From the above data around 51% students are interested in choosing B.Com as their career option while the second priority is B.Com + MBA at 27% and C.A

at third option at 26% in general. Least interested courses at general are ICWA (6%), Architecture (7%) and BBA, BCA at 10%.

But if gender specific analysis is to be made then in male B.Com is most desirable course as 49% students have opt for same, while the next interested course is

C.A as it has been selected by 180 students from 632 students. But little less than C.A, the emerging trend is in B.Com + MBA where 177 students are

interested in same. Least interested courses Designing (4%), ICWA, Architecture (6%), Law (9%)

In female, B.com still at the top preference with 54% while the next choice is for Designing at 28% and third preference is for B.Com + MBA at 26%. Least

interested courses are BCA + MCA, ICWA at 6%, Architecture at 7% and BCA at 8%.

LJ M

AM

5-YEAR IN

TEGRATED MBA




1.2.2 Gender and Influencing factors for selection of courses cross tabulation

The main purpose is to know if there is any relationship between Gender and Influencing Factors on selection of future courses, amongst students of 12th

Commerce. Further to analyse the most impactful factor amongst all which are present.

Table 6 Case Summary of Gender and Factors influencing their selection of courses

Cases

Valid Missing Total


Gender and Factors influencing their decisions 1027 87.0% 154 13.0% 1181 100.0%

Table – 7 Gender And Influencing factor for selection of course Crosstabulation

INFLUENCING FACTOR

Total

Proximity of

Location % Fees % Time

Duration % Future

Outcomes % Referrals

Group % Infrastructure %

Practical Learning

from Courses %

Family Background %

Gender MALE 146 27 161 29 145 26 282 51 151 28 174 32 154 28 114 21 549

FEMALE 121 25 121 25 104 22 260 54 127 27 155 32 174 36 105 22 478

Total 267 26 282 27 249 24 542 53 278 27 329 32 328 32 219 21 1027

Percentages and totals are based on respondents.

LJ M

AM

5-YEAR IN

TEGRATED MBA




In general terms the most influencing factor for selection of courses is future outcomes as 53% of the students are influenced and another strong influencing

factor is Infrastructure and Practical learning from the course. Least influencing factor is family background (21%), time duration for completion of course

(24%) and Proximity of the location where the course offered (26%). Here we can conclude that the younger generation is more influenced by the outcome of

the course and they are also ready to study for longer duration. Fees is also not one of the major constraints for selection of the course while Infrastructure and

Practical learning holds its importance in influencing the decision of the students.

If gender specific analysis is done then in male the major influencing factors are Future outcome (51%), Infrastructure (32%) while the least influencing factor

is proximity of location (27%). While in female Future outcomes (54%) and Practical learning from course (36%) plays a vital role as deciding factor for course

selection. While the least deciding factors in both are Family back ground, Fees and Proximity of location of the institute. So for younger generation even for

female location is least influencing factor for selection of course. Fees and time duration is a still concern for male students than in case of female students.

Researcher believes that as male mind set is for starting an early earning so they are focused on time duration of course more than female students. In case of

practical learning female students are more concerned than male students while selecting the courses.

1.2.3 Medium and Career goals cross tabulation

To know if there is any relationship between Medium of Study and future Career Goals while selecting future courses, amongst students of 12th Commerce. Table 8 Case Summary between Medium of study and Interested

Courses

Cases

Valid Missing Total


Medium And interested Courses 1171 99.2% 10 .8% 1181 100.0%

Table 9 Medium And Interested Courses Cross tabulation

LJ M

AM

5-YEAR IN

TEGRATED MBA




Interested Courses

Total B.Com BBA BCA

BBA+MBA

B.Com+

MBA

BCA+MBA

CS IPS / IAS

LAW Design

ing IC

WA Foreign

Education CA

Architecture

Others

Medium

ENGLISH MEDIUM

208 66 36 129 139 31 61 65 72 84 25 103 126 49 75 521

% within

Medium 39.9% 12.7% 6.9% 24.8% 26.7% 6.0%

11.7%

12.5%

13.8% 16.1% 4.8%

19.8% 24.2%

9.4% 14.4%

GUJARATI MEDIUM

383 48 81 108 175 68 92 141 57 93 43 49 181 28 108 637

% within

Medium 60.1% 7.5% 12.7% 17.0% 27.5%

10.7%

14.4%

22.1%

8.9% 14.6% 6.8%

7.7% 28.4%

4.4% 17.0%

ANY OTHER

8 5 3 3 3 0 1 0 1 0 0 2 1 0 4 13

% within

Medium 61.5% 38.5% 23.1% 23.1% 23.1% 0.0% 7.7% 0.0% 7.7% 0.0%

0.0%

15.4% 7.7% 0.0% 30.8%

Total 599 119 120 240 317 99 154 206 130 177 68 154 308 77 187 1171


The English medium student trend is more towards B.Com around 40% while many students are also interested in C.A as well as in B.Com + MBA. While

ICWA, BCA + MBA and architecture courses are least attractive courses to English medium students. The students of Gujarati medium are mostly interested in

B.Com (60.1%) but there next preference is for C.A (28.4%) and third preference is for B.Com + MBA (27.5%). For them ICWA, Foreign education and

Architecture courses are not fascinating to them for future course. While the trend in other medium students like Hindi medium or some other is not significant

as from 1171 total students, they are not even 1%.

In analysis of a specific course options Gujarati medium students are more interested in traditional Bachelor degree such as B.Com while English medium

students are comparatively more interested in BBA compare to Gujarati medium students. Overall there is a similar trend seen in selection of courses like CA,

ICWA and Designing. In IPS/IAS, ICWA, BCA+MBA, CS and in BCA type courses Gujarati medium students are more attracted then English medium

students. While in courses like foreign education, BBA, BBA + MBA and Law are the courses in which English medium students are fascinated more than

other medium students. Also from the above table conclusion can be drawn that English medium students are more attracted towards applied courses and non-

traditional courses while Gujarati medium students are likely to select the traditional successful courses for bright academic future.

LJ M

AM

5-YEAR IN

TEGRATED MBA




1.2.4 Board and Career goals cross tabulation

It is generally seen that the board of study plays a vital role in the development of students and shaping up their career. To know if there is any relationship

between Educational Board and future Career Goals while selecting future courses, amongst students of 12th Commerce.

Table 10 Case Summary between Board of study and Interested Courses

Cases

Valid Missing Total


Board And Interested Courses

1171 99.2% 10 .8% 1181 100.0%

LJ M

AM

5-YEAR IN

TEGRATED MBA




Table 11 Board and Interested Courses Cross tabulation

Interested Courses

Total B.Com BBA BCA BBA+M

BA

B.Com+

MBA BCA+MBA CS IPS / IAS LAW Designing ICWA

Foreign Education CA Architecture Others

Board GUJARAT Board

570 110 116 213 293 97 145 199 121 161 66 137 288 73 176 1095

% within Board

52.1% 10.0% 10.6% 19.5% 26.8

% 8.9%

13.2%

18.2%

11.1%

14.7% 6.0% 12.5% 26.3% 6.7% 16.1%

CBSE Board

27 8 4 25 24 2 8 5 9 14 2 16 20 2 11 71

% within Board

38.0% 11.3% 5.6% 35.2% 33.8

% 2.8%

11.3%

7.0% 12.7

% 19.7% 2.8% 22.5% 28.2% 2.8% 15.5%

ICSE Board

1 1 0 2 0 0 1 1 0 1 0 1 0 2 0 4

% within Board

25.0% 25.0% 0.0% 50.0% 0.0% 0.0% 25.0

% 25.0

% 0.0% 25.0% 0.0% 25.0% 0.0% 50.0% 0.0%

ANY OTHER

1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1

% within Board

100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0

% 0.0% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Total 599 119 120 240 317 99 154 206 130 177 68 154 308 77 187 1171


Gujarat Board student top preferences are B.Com (52.1%)(Nearly half of the students), B.Com + MBA (26.8%) and CA (26.3%) while less attracted to ICWA

(6%), Architecture (6.7%), BCA + MBA (8.9%) courses. While CBSE board students preferences are diversified, the trends are little bit different compared to

Gujarat Board. The CBSE student top preferences are B.Com (38%), BBA + MBA (35.2%), B.Com + MBA (33.8%). It shows that CBSE students are more

attracted towards integrated MBA.

LJ M

AM

5-YEAR IN

TEGRATED MBA




1.2.5 Father Occupation and Career goals cross tabulation

Generally it is believed that students choose the career based upon the father’s education. To know if there is any relationship between Father's Occupation and

Career Goals while selecting future courses, amongst students of 12th Commerce.

Table -11 Case Summary

Cases

Valid Missing Total

N Percent N Perce

nt N Percent

Fathers Occupation And Interested Courses

1083 91.7% 98 8.3% 1181 100.0%

Table 12 Father’s Occupation and Interested Courses Cross tabulation

Interested Courses

Total B.Co

m BBA BCA BBA+MB

A

B.Com+

MBA BCA+MB

A CS IPS / IAS LAW

Designing

ICWA

Foreign Educati

on CA Architectu

re Other

s

Fathers Occupation

BUSINESS 305 64 64 139 162 52 80 102 67 96 32 90 146 41 103 624

% 48.9%

10.3%

10.3%

22.3% 26.0% 8.3% 12.8

% 16.3

% 10.7

% 15.4% 5.1% 14.4% 23.4% 6.6%

16.5%

PROFESSION 161 25 26 48 79 27 41 65 32 46 17 28 100 25 43 292

% 55.1%

8.6% 8.9% 16.4% 27.1% 9.2% 14.0

% 22.3

% 11.0

% 15.8% 5.8% 9.6% 34.2% 8.6%

14.7%

SERVICE Count

95 14 22 37 49 14 24 25 19 28 14 26 44 7 26 167

% 56.9%

8.4% 13.2

% 22.2% 29.3% 8.4%

14.4%

15.0%

11.4%

16.8% 8.4% 15.6% 26.3% 4.2% 15.6

%

Total 561 103 112 224 290 93 145 192 118 170 63 144 290 73 172 1083


LJ M

AM

5-YEAR IN

TEGRATED MBA




Students whose fathers occupation is Business mostly opt for B.Com (around 49%) then attracted towards C.A (23.4%) and BBA + MBA (22.3%). While the

students whose father is a professional having profession generally opt for B.Com, C.A and B.Com + MBA courses and the students whose father is in service

sector or doing service generally go for B.Com, B.Com + MBA and C.A as career goals.

So general analysis shows the development of an emerging trend which leads to integrated MBA as career goal among the students.

LJ M

AM

5-YEAR IN

TEGRATED MBA




2. Conclusion

From the research the conclusion drawn are as follows:

1. Top priority individually remains for B.Com as career option amongst the 12th

Commerce students.

2. The emerging trend among the sample is integrated MBA, as cumulatively this stands

as the top priority amongst all the options, in terms of courses.

3. In recent times, a study reveals that English medium students are interested in

exploring emerging fields while Gujarati medium students still opt for the traditional

successful career options.

4. There is also change in course selection pattern in Gujarat board and CBSE students.

Due to insufficient data of ICSE and other boards, they are not considered for analysis

here.

5. Courses related to Designing are more popular among female students after B.Com

while courses like C.A and B.Com + MBA are fascinating for male students after

B.Com.

6. Future outcomes, Practical learning and Infrastructure facilities play the vital role in

influencing decisions regarding career choices.

7. The Proximity of Location is least affecting factor amongst the male students while for

female students it is the family background.

LJ M

AM

5-YEAR IN

TEGRATED MBA




Institutes Managed by L J Kendra

1. R J Tibrewal Commerce College (1982) NAAC accredited 'A' grade

2. L J Institute of Professional Education (1997)

3. L J Institute of Business Administration [BBA] (1999)

4. L J College of Computer Application [BCA] (1999)

5. L J Institute of Management Studies [MBA] (2001)

6. R J Tibrewal Post Graduate Centre (2001)

7. New L J Commerce College (2001)

8. L J Institute of Pharmacy (2004)

9. L J Institute of Computer Applications [MCA] (2004)

10. L J Institute of Engineering & Technology (2007)

11. L J Polytechnic (2008)

12. L J School of Architecture (2013)

13. L J Institute of Masters in Applied Management - 5year Integrated MBA Program

(2013)

14. L J Institute of Masters in Computer Applications - 5year Integrated MCA Program

(2013)

15. L J Institute of Radio Programing (2014)

16. L J Institute of Media & Communications (2015)

17. L J Overseas Education

18. L J Arogya Kendra

19. L J Pre-Primary, Primary & Secondary School

20. IGNOU Study Centre

LJ M

AM

5-YEAR IN

TEGRATED MBA

lj institute of management studies 5-year integrated mba

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