Lean  Launch  Pad  prep  for  Week  6  :  Key  Ac'vi'es

Tues 2/10 & Wed 2/11/15

Title of Presentation

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

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LLP Week 2

Adapted  from  Steve  Blank’s  Lean  LaunchPad  Course  h=p://steveblank.com/2011/03/08/a_new_way_to_teach_entrepreneurship  

LLP Week 3

LLP Week 4

& LLP

Week 5

LLP Week 1 – Overview of the whole canvas

LLP Week 6

LLP Week 7

Title of Presentation

Key Activities What must your business do to make the business model work? For example: •  Intellectual property? •  Technology development? •  Production? •  Supply chain management?

•  What are your hypotheses about key activities? •  Internal or external sources? •  Costs

•  What experiments will you design/carry out to verify these hypotheses? •  Who should be interviewed? •  What will you ask?

Title of Presentation

Preparing  for  Next  Class:    Key  AcNviNes  

q  A  Slight  Course  Pivot:  h=p://blogs.umass.edu/leanlaunchpad/2015/03/09/a-­‐slight-­‐course-­‐pivot/  

q  Watch  Course  video  lesson  7:  h=ps://www.udacity.com/course/viewer#!/c-­‐ep245/l-­‐48673791/m-­‐48734293  and  lesson  8:  h=ps://www.udacity.com/course/viewer#!/c-­‐ep245/l-­‐48758017/m-­‐48719304  

q  SOM  pp.160-­‐175:  Resources  q  SOM  pp.  267-­‐269:  Can  We  Make  Money  (revisit)  q  SOM  pp.  434  –  456:  Metrics  that  Ma=er  (revisit)  q  Review  Mark  Leslie’s  slides:  h=p://www.slideshare.net/

markleslie01/0110-­‐business-­‐model02  Note:  These  materials  encompass  the  Key  Resources  and  Cost  blocks  in  the  BMC.  

q Leave  campus:  go  talk  to  at  least  10  poten4al  customers  (target  15).  

 

Hypothesis  TesNng  

Title of Presentation Title of Presentation

Next Class: Key Activities  •  Teams  present  their  updated  business  model  to  the  class:    

•  Slide  1:  Title  Slide.  Tally  #  Interviews  so  far  and  this  week.    •  Slide  2:  Primary  value  proposiNon,  customer  segment,  and  MVP  •  Slide  3:  Business  Model  Canvas,  with  changes  highlighted  in  red  and  

invalidated  hypotheses  marked.  •  Slide  3:  What  were  your  hypotheses  about  AcNviNes?  •  Slide  4:  What  experiments  did  you  run  to  test  them?  •  Slide  5:  Diagram  of  revenue  and  acNviNes  Nmeline  (what  do  you  need  to  

do  before  you  generate  revenue?)  •  Example:  h=ps://steveblank.files.wordpress.com/2011/05/financial-­‐

and-­‐ops-­‐Nmeline.jpg  •  Slide  6:  What  are  the  metrics  that  ma=er  for  your  business  model?  •  Slide  7:  Did  anything  change  on  the  right  side  of  the  canvas?  •  Slide  8:  What  did  you  learn??