LAURA LEA WEST165 Christopher Street, 5H ● New York, NY 10014-2814

Home: (212) 924-5184 ● Cell: (917) 359-9632Email: lauraleawest@gmail.com

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PROFILE

Marketer/project manager/copywriter with 15+ years of experience in B2B and STM publishing and online media

Strong background in developing targeted initiatives and marketing communications for journals, books, websites, and conferences in medicine, science, law and business

Successful track record in reaching B2B and STM professionals, students, researchers and institutions Ability to transform complex, technical content into clear, feature-rich promotional material

KEY SKILLS

Marketing strategies, plans, and materials Direct response, print collateral, email, web

content, social media, conference planning

Copywriting, editing and proofreading

Website creation and online content Research and metrics Author, client and vendor relations and

management

PROFESSIONAL EXPERIENCE

MARKETING PROJECT MANAGER (freelance) September 2014 – December 2014 PACE UNIVERSITY, Division of Enrollment Management and Placement, New York, NYManaged print and digital marketing campaigns for domestic and international graduate enrollment programs, including: emails, brochures, applications, and catalogs. Developed and managed project schedules. Wrote copy, requested lists, set up and deployed over 200 emails for information sessions, degree programs and recruitment events. Worked with in-house and external vendors. Ensured adherence to Pace’s style guidelines.

COPYWRITER (freelance) April 2014 – August 2014PRACTISING LAW INSTITUTE, New York, NYWrote, copyedited and proofread marketing materials (brochures, emails, flyers, catalogs, advertising and other projects as needed) for CLE and CPE seminars, workshops, and webcasts; publications; newsletters; corporate communications; and pro bono programs. Ensured adherence to PLI style guidelines.

PROJECT MANAGER, WEB SERVICESINQUIRY MANAGEMENT SYSTEMS INC. (IMS), New York, NY 2005 – 2013Partnered with clients, designers and developers in creation of web sites, email, and banners, including wireframes, design, content management, and metrics. Managed development, implementation, and updating of media kit, directory, lead-generation, event and editorial sites, and email campaigns for 40+ B2B and B2C clients. Collaborated with clients on development of creative briefs. Created individual project timelines and benchmark dates. Managed daily production schedules and distributed to all team members. Negotiated client requests for added site functionalities/features. Monitored KPIs; advised on marketing techniques for increasing site traffic.

MARKETING MANAGER, BEHAVIORAL SCIENCESTAYLOR & FRANCIS BOOK GROUP / ROUTLEDGE, New York, NY 2004 – 2005Created and implemented marketing plans and materials, including direct mail, email, catalogs, and conference promotions. Created marketing initiatives and materials for books in clinical psychology and psychiatry, counseling, and gerontology. Established new-title sales projections. Managed $300K budget. Increased revenue by 15% within eight months. Supervised promotions assistant.

COPYWRITING & EDITORIAL CONSULTANTLP MUSIC, Garfield, NJ 2002 - 2004Responsible for copywriting, editing, proofreading and fact-checking a wide variety of editorial, promotional, and marketing web content for musical instrument retailer.

MARKETING MANAGER, PUBLICATIONSAMERICAN INSTITUTE OF CHEMICAL ENGINEERS (AIChE), New York, NY 2001 - 2002 Developed targeted marketing plans and materials for chemical engineering and chemical process safety journals, books, electronic products and conferences. Wrote direct mail, catalogs, emails and conference promotions. Managed $350K budget. Increased book sales by 40% within a six-month period and journal circulation by 20% within a one-year period.

SENIOR PRODUCT MANAGER, CLINICAL MEDICINE, HEALTH INFORMATICS & LIFE SCIENCESSPRINGER-VERLAG (Springer Science + Business), New York, NY 1999 - 2001 Created and implemented marketing plans and materials for print and digital publications, including direct mail, e-marketing, catalogs and conferences. Managed creative concepts and list research/segmentation. Wrote, edited and proofread copy. Managed $450K budget. Planned and represented company at medical and life sciences conferences targeted to physicians, researchers, faculty and institutions. Supervised marketing assistant.

MARKETING SERVICES SUPERVISORELSEVIER / THE LANCET, New York, NY 1997 - 1999 Developed and implemented effective marketing plans and materials directed toward more targeted institutions, associations, organizations, physicians and researchers. Wrote, edited and proofread direct response, media kits, advertising collateral, and conference promotions. Increased circulation by an average of 11% per year. Managed $350K budget and staff of three. Planned and attended domestic and international conferences. Supervised sales and administrative staff of three.

CREATIVE MANAGER, COPY GROUPCLARK BOARDMAN CALLAGHAN / THOMSON WEST, New York, NY 1988 - 1997 Developed promotional materials for 800+ legal print and electronic products and services. Managed 100+ monthly marketing campaigns. Wrote copy for direct mail, catalogs, sales collateral, and lead generation initiatives. Reviewed monthly mail plans and assigned projects. Handled monthly accruals. Managed $2M budget. Supervised staff of eight.

EDUCATION

B.A., SARAH LAWRENCE COLLEGE, Bronxville, NYRussian Language & Literature

COMPUTER SKILLS

Microsoft Word, Excel, PowerPoint, Google Analytics Working knowledge of HTML Trained in HobsonsConnect CRM Experience with Microsoft Project and Basecamp project management platforms