lms ecosystems
DESCRIPTION
An ecosystem in the LMS space is one that offers courses (ideally free) within the system, apps and additional feature sets.TRANSCRIPT
LMS Ecosystems
An assessment of the market
LMS Ecosystem
Definitions / Basics
What is a LMS Ecosystem
5/7/2013 3 LMS Ecosystem
Elite Personalized Experience
Personalized experience is hot in the LMS market. An ecosystem pushes it to elite status, because it truly empowers the learner to decide what they will use and want.
Apps
A robust app/add-ons/extensions store, whereas learners select what they want rather than the administrator or vendor.
Free Courses
Courses automatically are included in the system at no charge.
Course marketplace
Client can select and purchase individual courses or bundles in the marketplace. Automatically goes into system. Other clients can sell their own courses.
One Click
The learner simply clicks and the apps and courses automatically go into the LMS. The same applies if they want to remove them.
The Sky is the limit
An LMS ecosystem has no boundaries. Clients can pick and choose their own new features in a store. Clients can add/drop any number of services. All inclusive.
Key Features
Key Objectives Top three objectives required to achieve early success with ecosystem
5/7/2013 4 LMS Ecosystem Objectives
TOP 1 objective: Implement into your LMS
before Q4 2013.
TOP 3 objective: Course marketplace must
include free courses when
launch of ecosystem.
TOP 2 objective: Minimum number of apps and
extensions should be 25 at
launch date.
LMS Ecosystem Successes and Failures
The line between is thin
5/7/2013 5
Design and Capabilities Success Failure
User interface
Marketplace
Apps and Extensions
Analytics
Customer service
Simplicity Easy to do Quick Click
Quality of courses Free and Fee
Large selection Vendor constantly adds new and
removes rarely used
Client can see what apps are being used by learners
Report and graph
Vendor online tutorials Vendor sends out updates to
clients
Too many fee based courses, not enough free courses. Free courses are static and text.
Low number of apps and extensions. Outdated. Focuses too much on social media apps.
No analytics.
Vendor adds apps and extensions and then provides no guides, tutorials, assistance.
Client & Learner has difficulty figuring it out. Cumbersome.
LMS Ecosystem
Influential Factors
New capabilities and features Roadmaps and strategy
Emerging technology integration
Apps and Extensions not only on
mobile but also Computer OS
Interfacing with multiple products.
Example: Google Docs and Box.net
New customer wants and needs
Evolution of Learners’ experience
Personalization
Engagement and interaction
Focuses on “Now” ignores “Past”
LMS Ecosystem Future
Ability to change, come up with new ideas and adapt to current consumer experiences
and crucial factors
Present
Today
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Future
Idea Generation
Benefits, Factors and Gains
Out of the box thinking
Personalized experience
Long term growth
Competitive advantage
1
2 3
Increased revenue
$
New customers Store and marketplace
design
Vendor Benefits Competitive advantage is not the only reason
B
G
C
F
D
GAINS
E
BOOST SALES
EXPAND OFFERINGS
REDUCED COSTS FOR LMS VENDORS
EXPANSION
WITHOUT
SACRIFICE OF SYSTEM
NEW EXPERIENCES
SCALABILITY
We believe that customers will have app
options
Apps and Extensions created by learners and
clients
Apps created by vendor for
m-learning
Apps can be used in any
LMS
Apps and Extensions
This isn’t your typical marketplace
Who is leading the charge Docebo is the only vendor who has implemented a full ecosystem
Features
One Click
Free courses
come with LMS
Course
Marketplace
Apps Pure Personalized
Experience
SWOT Analysis Docebo LMS Ecosystem
S O
W T
Strength
1st vendor to fully implement
One click into platform
Comes with apps, free courses in system and course marketplace (fee based)
Weaknesses
No analytics
Marketplace offers more fee than
free courses
Unable to one click remove
Opportunities
Add more apps and extensions
Offer analytics for adminstrators
Enable clients to create and sell or giveaway courses to other users
Threats
1 vendor offers ability to use apps in other LMSs via LTI
Un-engaging courses
Competitors adapt and add more capabilities
FrogTrade will launch app store in Summer 2013
Silkroad (SR)comes with 400 free courses
Instructure offers over 100 apps and extensions
Docebo and Silkroad are business focused
Emtrain offers over 1,000 courses
LMS Comparison A few vendors are offering some of the capablities but are missing others
One Click 100 0 0 0 0
Free courses 100 100 0 100 100
Apps and Extensions 100 50 100 0 0
Course marketplace 100 0 0 0 100
Ecosystem analytics 0 0 0 0 0
Courses incl. in LMS 100 0 0 100 100
Total 500 150 100 200 300
Product Frog
Trade Emtrain Docebo SR Instructure
LMS Comparison Some other platforms
5/7/2013
Lightspeed
• 800 lessons in E-Sports and Nutrition - included in platform at no charge
Coursepark
• Assign free courses into system
• Add over 1,000 fee based courses into system
Essential Learning
• Comes with extensive number of free courses
• Behavioral healthcare focused
LearnDash
• Comes with free extensions
• Wordpress LMS
GroupLearner
• Comes with accredited courseware including Food Safety, Health and Safety – included in system - free
Two more
• Frontline LMS comes with 300 pre-loaded free courses
• SumTotal Maestro offers widgets for learners to add
Summary LMS Ecosystems
Our Forecast
LMS ecosystems by 2015 will be hot in the market
Evolution will include analytics for administrators
Key Components
One click to push into a LMS
Free courses included in platform
Key Components
Course marketplace visible to learner
Offers free and fee based
Key Components
Ease of use, simple and quick – no need to contact vendor
Ultimate personalized experience