LMS Ecosystems

An assessment of the market

LMS Ecosystem

Definitions / Basics

What is a LMS Ecosystem

5/7/2013 3 LMS Ecosystem

Elite Personalized Experience

Personalized experience is hot in the LMS market. An ecosystem pushes it to elite status, because it truly empowers the learner to decide what they will use and want.

Apps

A robust app/add-ons/extensions store, whereas learners select what they want rather than the administrator or vendor.

Free Courses

Courses automatically are included in the system at no charge.

Course marketplace

Client can select and purchase individual courses or bundles in the marketplace. Automatically goes into system. Other clients can sell their own courses.

One Click

The learner simply clicks and the apps and courses automatically go into the LMS. The same applies if they want to remove them.

The Sky is the limit

An LMS ecosystem has no boundaries. Clients can pick and choose their own new features in a store. Clients can add/drop any number of services. All inclusive.

Key Features

Key Objectives Top three objectives required to achieve early success with ecosystem

5/7/2013 4 LMS Ecosystem Objectives

TOP 1 objective: Implement into your LMS

before Q4 2013.

TOP 3 objective: Course marketplace must

include free courses when

launch of ecosystem.

TOP 2 objective: Minimum number of apps and

extensions should be 25 at

launch date.

LMS Ecosystem Successes and Failures

The line between is thin

5/7/2013 5

Design and Capabilities Success Failure

User interface

Marketplace

Apps and Extensions

Analytics

Customer service

Simplicity Easy to do Quick Click

Quality of courses Free and Fee

Large selection Vendor constantly adds new and

removes rarely used

Client can see what apps are being used by learners

Report and graph

Vendor online tutorials Vendor sends out updates to

clients

Too many fee based courses, not enough free courses. Free courses are static and text.

Low number of apps and extensions. Outdated. Focuses too much on social media apps.

No analytics.

Vendor adds apps and extensions and then provides no guides, tutorials, assistance.

Client & Learner has difficulty figuring it out. Cumbersome.

LMS Ecosystem

Influential Factors

New capabilities and features Roadmaps and strategy

Emerging technology integration

Apps and Extensions not only on

mobile but also Computer OS

Interfacing with multiple products.

Example: Google Docs and Box.net

New customer wants and needs

Evolution of Learners’ experience

Personalization

Engagement and interaction

Focuses on “Now” ignores “Past”

LMS Ecosystem Future

Ability to change, come up with new ideas and adapt to current consumer experiences

and crucial factors

Present

Today

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

Future

Idea Generation

Benefits, Factors and Gains

Out of the box thinking

Personalized experience

Long term growth

Competitive advantage

1

2 3

Increased revenue

$

New customers Store and marketplace

design

Vendor Benefits Competitive advantage is not the only reason

B

G

C

F

D

GAINS

E

BOOST SALES

EXPAND OFFERINGS

REDUCED COSTS FOR LMS VENDORS

EXPANSION

WITHOUT

SACRIFICE OF SYSTEM

NEW EXPERIENCES

SCALABILITY

We believe that customers will have app

options

Apps and Extensions created by learners and

clients

Apps created by vendor for

m-learning

Apps can be used in any

LMS

Apps and Extensions

This isn’t your typical marketplace

Who is leading the charge Docebo is the only vendor who has implemented a full ecosystem

Features

One Click

Free courses

come with LMS

Course

Marketplace

Apps Pure Personalized

Experience

SWOT Analysis Docebo LMS Ecosystem

S O

W T

Strength

1st vendor to fully implement

One click into platform

Comes with apps, free courses in system and course marketplace (fee based)

Weaknesses

No analytics

Marketplace offers more fee than

free courses

Unable to one click remove

Opportunities

Add more apps and extensions

Offer analytics for adminstrators

Enable clients to create and sell or giveaway courses to other users

Threats

1 vendor offers ability to use apps in other LMSs via LTI

Un-engaging courses

Competitors adapt and add more capabilities

FrogTrade will launch app store in Summer 2013

Silkroad (SR)comes with 400 free courses

Instructure offers over 100 apps and extensions

Docebo and Silkroad are business focused

Emtrain offers over 1,000 courses

LMS Comparison A few vendors are offering some of the capablities but are missing others

One Click 100 0 0 0 0

Free courses 100 100 0 100 100

Apps and Extensions 100 50 100 0 0

Course marketplace 100 0 0 0 100

Ecosystem analytics 0 0 0 0 0

Courses incl. in LMS 100 0 0 100 100

Total 500 150 100 200 300

Product Frog

Trade Emtrain Docebo SR Instructure

LMS Comparison Some other platforms

5/7/2013

Lightspeed

• 800 lessons in E-Sports and Nutrition - included in platform at no charge

Coursepark

• Assign free courses into system

• Add over 1,000 fee based courses into system

Essential Learning

• Comes with extensive number of free courses

• Behavioral healthcare focused

LearnDash

• Comes with free extensions

• Wordpress LMS

GroupLearner

• Comes with accredited courseware including Food Safety, Health and Safety – included in system - free

Two more

• Frontline LMS comes with 300 pre-loaded free courses

• SumTotal Maestro offers widgets for learners to add

Summary LMS Ecosystems

Our Forecast

LMS ecosystems by 2015 will be hot in the market

Evolution will include analytics for administrators

Key Components

One click to push into a LMS

Free courses included in platform

Key Components

Course marketplace visible to learner

Offers free and fee based

Key Components

Ease of use, simple and quick – no need to contact vendor

Ultimate personalized experience