lo2 - lesson 16 - legal issues

Planning – Legal IssuesLesson 16

Lesson Goals

Know legal and moral issues of web design

Understand potential revenue opportunities

Be able to plan within legal and moral guidelines

#revenue#legal

Assessment Criteria

The assessment criteria for this part of the unit is as follows:

LO2 – Plan the development of a multipage website

P2 Plan the development of a multi-page website:• Purpose• Target Audience• Content• Production Plan

M1 Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered.

D1

Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.

Revenue PotentialWhich areas of your website could feasibly provide a source of income?

Revenue Potential

Typical avenues for gaining an income from a website include:

Advertising

Sponsorship

E-Commerce

Services

Space for ads of varying sizes on your site

Linking with a third party who provide funding

Revenue from tickets or merchandise sales

Affiliates such as Google AdSense using space on your site #revenue#legal

Understand revenue potentialKnow legal and moral issues

Intellectual PropertyWhat do intellectual property rights cover?

Intellectual Property

Intellectual property covers anything that you have created such as: Inventions Artistic Works Designs Images

All intellectual property is protected by laws including patents, copyright and trademarks.

These laws prevent others from using the original work without permission. #revenue

#legal


Copyright

Copyright is the rights that the original owner of a creative piece of work has over that work.

The copyright law itself gives owners of creative work the right to earn income from their copyrighted work.

It also prevents others using that copyrighted material without first seeking permission which limits the use of copyrighted work.

#revenue#legal


Creative Commons

Creative Commons allows you to refine the rules of copyright so that you can share your work.

You can set rules such as: Commercial/Non-Commercial Link back to original Share future works

With creative commons you are not letting go of your rights but letting people share, remix and reuse work legally.

#revenue#legal


Trademarks

A trademark is the sign or symbol that is recognisable for an individual company.

It can be identified using the following: Ⓡ Registered Trademark TM Unregistered Trademark

A companies logo could have a trademark on it to prevents others from using it.

This could prevent counterfeiters who may use a trade mark illegally to produce similar products.

#revenue#legal


Ethical IssuesWhat other issues should you consider about the content of your website?

Ethical Issues

There are many issues relating to the content of your website including:

#revenue#legal


Privacy Data Protection Libel

Royalties

Impersonation Misrepresentation

Stalking Bullying It is your responsibility to ensure that these issues are taken

into account and that you protect those using your website and those referenced on your site.

Your Task

Describe the revenue potential of your website including the following: Advertising Sponsorship E-Commerce Services

Explain any intellectual property rights that may affect you such as copyright.

Describe any ethical issues that could cause problems during this project and how you will minimise them. #revenue

#legal
