LO3 Summary Report

JetixJetix was a cartoon channel for kids that stopped in 2009 when Disney decided to rebrand the channel to Disney XD which is still currently going. Jetix formed from Fox Kids tv in 2004/2005 when Disney re-brand into Jetix after acquiring Fox kids tv in 2001. Disney decided to re-brand Jetix in 2009 to Disney XD but didn't fully change the channel until 2010 and did keep some of the programmes.

What they do?Jetix is a cartoon channel for kid that showed many shows such as Sonic X, Galactik football , TMNT. This show also showed some Anime such as Yugioh, Shaman King and Pokemon. This also had the odd live action such as Power Rangers and Goosebumps. They also had a website full of games about the shows for children to play but was taken down when the channel was rebranded.

How will this research help with your re-branding?This will help with my re-branding because it will help me set out what people think of the current branding so therefor I can use that to my advantage to re-brand Jetix for the children of this generation.

Partial or total re-brand?This will be a partial rebrand as I will be keeping the same colours but just changing the shape of the logo and adding in a background image. I will be changing the main part of the logo which is the X with the one eye as even though it's different and stands out more for kids but it is a bit dull and old.

Target audienceThe demographic for Jetix would be both genders but predominately male, possible aged 5 to 16, because of their age they can't hold a part time job or full time. I know that because of the imagery presented in the logo and the programmes produced on the channel i know what the audience is straight away and the language used is simple and easy to understand meaning it suitable for young people. From a socio-economic point of view the sort of people that would watch this type of channel and its shows are those of groups C2 to E as they will have jobs or part time jobs and will be able to afford the television bill so there kids can watch the programmes on this channel. and would also be the suitable audience for this programme. From a psychographic point of view the type of people that would watch this show would be strivers.

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How will you try to successfully interpolate the appropriate audience in your work?i will try to make my work and logo engage my audience by making it all fit into the age range as for kids is my audience i will make it all easier to understand and also stand out more and easier to remember. I will also have to arrange make it direct so it will engage the audience more and be more appealing. The imagery will be a major factor in engaging my audience as the younger generation are more direct to pictures than words.