LO3: Be able to present results of research

Press junkets

The press conference was held at London.

The newspapers and the media invited were the following:

The Guardian

Aftonbladet Swedish newspaper

Empire magazine

Empire online

BBC news

Sky news

Total film

BBC radio 1

20 minutes (Switzerland)

The times

And many more

The media who were at the press conference were local and foreign to spread the word. A lot of the countries is where the film will be viewed so it is important that those counties hear about the film.

The media that were at the press conference also come from different media types, such as newspapers, magazines, radios, T.V programs and internet websites. The audience to Bond will defiantly hear about the film as the media will show it from all categories.

Trailers

As the last two James Bond films with Daniel Craig have been rated a 12, it is very likely that Skyfall will also be rated 12 or 12A. Skyfall trailers will be held at other similar rating films and films with the same genre, e.g. other films rated 12’s and other action/thriller films.

Posters

I created a questionnaire to see where most James Bond fans would see a movie poster.

The internet – 6Bus stops – 4Bus banners – 1Billboards – 3Train stations – 2Other – 3

The highest being, Six people out of 19 voted for seeing the poster on the internet.

Viral Campaigns

A viral campaign could work out to be good and bad. Good to spread the word for Skyfall and to get a lot of peoples attention and bring them to watch the film.

Bad because the campaign could spread for the younger audience to see it and the film could not be appropriate for them to see.

Merchandising

With it being the 50th anniversary to James Bond there are already special merchandise to be brought. A golden edition of all the James Bond film for DVD and Blue ray, and a OMEGA Seamaster Diver 300m watch (for men and women). The watch can be bought at a OMEGA shop or online and the Bond films online or at media/film shops.