local authority communications event
DESCRIPTION
Local Authority Communications Event. Wednesday 19 th May 2010. Agenda. Welcome - Olwen Dutton, Chief Executive West Midlands Leaders Board Communications – Jo Kite, Head of Comms Sub-regional communications Communicating 2011 Census – Bryan Walker, Office for National Statistics - PowerPoint PPT PresentationTRANSCRIPT
Local Authority Communications Event
Wednesday 19th May 2010
Agenda
Welcome - Olwen Dutton, Chief ExecutiveWest Midlands Leaders Board Communications – Jo Kite, Head of Comms– Sub-regional communications
Communicating 2011 Census – Bryan Walker, Office for National Statistics– Questions
Coffee and networking
What is the Leaders Board?
Replaces WMLGA and some functions of WMRA– Statutory responsibilities from April 2010– Range of services for local government
Represents all councils in West Midlands– Board comprises all 33 council leaders – All signed up to our commitments
Part of your authority
Communications Tools
Website http://www.wmleadersboard.gov.uk/
– News– Events– Discover the West Midlands
• Sub regional/council areas• Password/CMS access
– Online work forums• Communications network?
Communications Tools
Social Media– @WMLeaders - we’re following
you!– We want a range of voices - Leaders
Electronic Newsletters– Headlines (weekly to Chief Executives)– Keynote (quarterly to all 1800 councillors)– Policy Update (monthly to officers/stakeholders)
In the Pipeline– WMLB leadership awards– Local Authority Best Practice Publication
Contact: [email protected] or 0121 245 0181
Effective communications
Sub-regional groups• Birmingham• Black Country• Coventry, Solihull, Warwickshire• Herefordshire, Shropshire & Telford• Stoke-on-Trent and Staffordshire • Worcestershire
How do you link in?What you want from us?What can you provide?Should we do this again – what kind of speaker?
2011 Census England & Wales
Sunday 27 March 2011
CENSUS HISTORY
• An estimate of the whole population– every town, every village, every street
• Once a decade since 1801 (except 1941)• Compulsory under the 1920 Census Act• Run by the Office for National Statistics
CENSUS FACTS & FIGURES
• 25 million households in England & Wales
• 35 million questionnaires
• Temporary workforce of around 35,000
• Up to 3m calls expected to the public contact centre
• 2 billion pieces of information
WHY WE NEED A CENSUS
• Allocate national and local resources
• Planning investment and services
• Support policy development and delivery
e.g. housing, transport, health, employment & economy
•10 year benchmark for all social statistics
• Gives nationally consistent insights for small areas and small population groups
CENSUS BENEFITS
Government funding for public sector
Local authorities: £25 bn
Primary Care Trusts: Over £75 bn
Working with local authorities
LOCAL AUTHORITY LIAISON
• Developing the address register • Building community profiles to assist enumeration• Promoting the census in your area• Developing community liaison contacts• Identifying local candidates for local field staff
recruitment• Supporting local census field teams• Supporting the delivery of quality data you can trust
CENSUS ROLES
ONS
Area Managers
Local authority
Assistant Census Liaison Managers (ACLM)
Area Managers & ACLMs:Devise local communications plan
Area Managers are census communications leads with local media
COMMUNICATIONSNational/regional advertising : TV & radio, cinema, print & press, outdoor and online
National/regional media relations
Target population communications: Students, BME, older people
Local authorities ideally placed to support local communication
CENSUS COMMUNICATIONS
March 2010- National/regional press campaign- Editorial features campaign
January 2011• National advertising/PR campaign launches
Census Day - Sunday 27 March
April 2011Reminder campaign
ADVERTISING
Local authority census communications toolkit
WHO?• Communications and PR teams in local authorities
WHAT?• Tools and information that can be used in local
communications on census
HOW?• Developed by 2011 Census media team with input from
Local Authority Communications Advisory Group (LACAG - 15 councils across England & Wales)
WHO, WHAT & HOW?
• Maximise response• Reduce variations in response rates between areas• Help in reaching target population groups
2001 outcome• 94% questionnaire return rate• Some areas under 70%
2011 objective• Maintain overall response• Reduce variability between areas
WHY?
USING THE TOOLKITWHO
• Council staff and members
• Partners – PCT, voluntary sectors, police etc.
• Local residents and community groups
• Local media
WHAT
• Raising awareness of 2011 census
• Engaging with key community groups
• Encouraging participation
• Informing partners
• Communicating key census messages
TOOLKIT CONTENTS• Background briefing • National / regional advertising, PR and press• How local authority communicators can help• Tools
– Media release suggestions– Leaflet / poster copy– Newsletter / email editorial – Picture resources– Online resources – web content, email copy etc.– Census co-branding– Front line briefing
• Key contacts
WEBSITES
www.census.gov.uk/la
Toolkit
www.censusjobs.co.uk
Recruitment
C
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FOUR THINGS TO DO
• Download toolkit from www.census.gov.uk/la
• Contact your Assistant Census Liaison Manager
• Register with www.communities.IDeA.gov.uk - 2011 Census LA Communications Teams Community of Practice
• Create 2011 Census page on your own website and link to www.census.gov.uk
