local-based online advertising
DESCRIPTION
Do you have a local point of sales? Promote it locally with Proxistore’s online advertising tool. Your ad will be displayed on our network of premium websites. Discover our solution today!TRANSCRIPT
What Proxistore ?
A concept for smart communication:
Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience;
Advertisers can manage their message in real time, determine their area of communication, control their budget and check the results online;
Surfers can get local business information in a non-intrusive format and present on their favorite
websites.
Proxistore nework: Guaranteed national audience = 4,998,087 people or 75.2% of internet users in Belgium.
Communication area: Circle
Communication area: Zip code
Rectangle call
Cookie check
ok Store check
NO yes
Switch to DFP
National campaign
Local campaign
Pop-up location browser
NoRefused
ok
IP Geolocation
Google Geolocation
2 exceptions:
1° CPD fomrats on HP2° Retargeting sex, age > geoloc.
Wifi or 3G
Proxistore technically?
CASCADE GEOLOCATION: impossible not to be geolocated.
If the surfer is using a mobile phone, 3G triangulation.
IP address.
Google (street car) and wifi SSID.
The surfer geolocates himself accurately.
Proxistore technically?
AUTOMATIC SELECTION:
The remaining budget per ad
The distance between the tag and the surfer
The number of times the ad has been
broadcasted per day
SEAT national vs SEAT local
+ 93%+ 93%
Seat Testimonial :
"We only advertise for our concession holders that still have cars on stock (…) We only pay for the extremely targeted surfers." Stephan Bogaert, Marketing Manager of SEAT (Trends)
Proxistore communication?
A real campaign!
Surfers have to be informed on what is geolocation exactly is and its direct benefits.
Magazines, daily press, Internet, radio.
Tool.proxistore.comA real service for advertisers:
Post code/Communes
Select on map
Useful information on the area of influence
Ability to select days and times when the ad is broadcast,
Ability to cap the budget per day
Ability to consult the results per ad in real time:•Displays,•Clicks on URL,•Clicks on map,•Clicks on Facebook likes.
Case Study: Deli Traiteur
The client has launched a 3rd campaign
Clicks Deli Deli Map %
436 143 33
Testimonial Deli Traiteur:
"Beautiful innovation in terms of online products with a local focus. "Alexandre Terlinden, Marketing Director at Delitraiteur SA.
CaseStudy: Deutsche Bank
The client has launched its 3rd campaign
URL : https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud
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