local business marketing
TRANSCRIPT
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Local MarketingPUT YOUR BUSINESS ON THE MAPDRIVE TRAFFIC TO YOUR PRODUCTS & SERVICES
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Just what is “Local Marketing?”
• Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market (See also Community Marketing).
• In practice, local marketing can take several forms. Many local businesses directly contact consumers through mail, in-town events, local team sponsorships, or advertisements in the town paper. Hoping to not only attract new customers but to drive repeat business, a successful local marketing push allows a store to stake out a significant presence in local consumers’ mental maps of their communities.
Source: http://www.marketing-schools.org/types-of-marketing/local-marketing.html
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Now that we got that out of the way…
It’s really 3 things:
1. Putting your business on the map
2. Getting referrals
3. Driving traffic to your products & services
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Putting your business on the map
Your business is:
• Your Name• Address• Phone number
In short, it’s your NAP – Name, Address, Phone Number
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Getting referrals
• Citations – other websites that mention your NAP
• Reviews – customers vouch for you (or don’t – and you need to fix that)
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Driving traffic to your products & services
You WANT traffic to your website but, more importantly, to your store, shop, or office.
Right?
Well, how?
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Advertising
Funny how nothing really changes.
You still need to advertise your business.
But NOT in the Yellow Pages or newspaper. You still can, you just won’t get a high ROI.
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If not “traditional” advertising, then what?
Pay Per Click advertising!
• Facebook Advertising
• Google AdWords
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We focus on ONE method:
Facebook Advertising!
Why?• Easy targeting• Inexpensive• HUGE ROI
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In summary, effective local marketing is:
• Google My Business• Correct map location• Consistent NAP across all directories
Get on the map!
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Free Local Marketing Report Card
Go here:
http://somolomarketing.com/reportcard
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