local marketing gone digital
TRANSCRIPT
Local Marketing Gone Digital: Using Social Media To Get New
Customers and Expand Your Small Business
Presented By:
Nicole KroeseSales and Marketing Director, Likeable Local
@NicoleKroese | #LikeableLearning | @NewYorkXPO
ABOUT ME
o Seattle native
o NYU Grad
o Formerly a professional dancer &
current dance/fitness enthusiast
o Connect with me on Twitter/
@NicoleKroese and FB/LinkedIn
o Email me [email protected]
@NicoleKroese | #LikeableLearning | @NewYorkXPO
LET’S GET TO KNOW EACH OTHER (Raise your hand if it’s true for you!)
o I consider myself a social media expert.
o I know what’s going on, but am not an expert.
o Let’s cover the basics, I’m a social media novice!
o I believe in social media as a business growth tool.
o I’m a bit of a social media skeptic.
o My business has benefited from word of mouth.
o My business currently has a social media presence.
o My business has an effective social presence that is
driving new customers!
@NicoleKroese | #LikeableLearning | @NewYorkXPO
TODAY’S GOALS
1. Understanding and appreciating
social media
2. Marketing Tools
3. 8 strategies to make social an
effective part of your marketing plan &
budget
@NicoleKroese | #LikeableLearning | @NewYorkXPO
THE POWER OF SOCIAL MEDIA
OVER 1.2 BILLION Monthly active Facebook users.
OVER 200 MILLION Monthly active Twitter users.
OVER 190 MILLION Monthly active LinkedIn users.
69% OF AMERICANSAre more likely to buy from a business that has
info on a social media site.
30-54 YEAR OLDSAre the fastest-growing demographic
on social networks.
1 SOCIAL FANReaches 350 word-of-mouth
recommendations.
@NicoleKroese | #LikeableLearning | @NewYorkXPO
SOCIAL MEDIA IS YOUR
MARKETING WEAPON
o Americans spend more time on social media (averaging
about 37 minutes per day!) than ANY other major
internet activity, including email. Business Insider
o 8/10 SMBs use social media as a tool to grow their
business
o 3/5 SMBs say they’ve gained customers using social
media
Source: Marketing Tech Blog
@NicoleKroese | #LikeableLearning | @NewYorkXPO
SOCIAL MEDIA & YOUR
MARKETING INFRASTRUCTURE
@NicoleKroese | #LikeableLearning | @NewYorkXPO
1. To find out about your latest promotions and
discounts
2. New product announcements and information
3. Customer service
4. Entertaining content
5. Ability to provide feedback
TOP 5 REASONS YOUR CUSTOMERS
WANT TO FOLLOW YOU ON SOCIAL
@NicoleKroese | #LikeableLearning | @NewYorkXPO
8 Strategies To Make
Social Media An
Effective Part of Your
Marketing Plan
and Budget
NicoleKroese | #LikeableLearning | @NewYorkXPO
#1: CHOOSE THE BEST CHANNELS FOR YOUR BUSINESS
FOCUS: Not all of them will be right for you.
Choose 2-3 to do well, don’t try to conquer them all now!
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#2: ENGAGE WITH GREAT CONTENT
Engage through: EDUCATING, ENTERTAINING, AND INSPIRING
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#3: LISTEN AND RESPOND
When people interact, comment back!
This is your chance
to showcase your
expertise!
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#4:BRING YOUR STAFF ONBOARD
If your business really is “likeable” your staff
will be happy to participate!
Staff Photos are FUN!
• Birthdays
• Events
• New Hires
-Is your staff asking, “Did
you find us online?”
-Or are they asking, in a
truly interested way,
“How did you find us?”
-- Hint: there is a
huge difference
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#5: ADVERTISE ON SOCIAL MEDIA
Who is your perfect new customer?
Reach them with Facebook, Twitter, & LinkedIn Ads
• Boosted Posts
• Lookalike ads
• Email Lists
• Targeted “Like Ads”
• Twitter Cards
• Promoted
Tweets
Targeted Ads
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#6: CREATE A REFERRAL PROGRAM
Your current customers are your BEST asset
A referral is the biggest gift a current customer can give you!
Loyalty Programs are POWERFUL
• Create Incentives like a
drawing or prize
• Use smart systems for
referrals
• Advertise to your customers
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#7: STOP THINKING SOCIAL MEDIA WILL BE FREE
Time
Expertise
Advertising
@NicoleKroese | #LikeableLearning | @NewYorkXPO
#8:EDUCATE YOURSELF
Knowing the social landscape will help you maximize your efforts and save money!
o Read Social Media
Blogs
o Download eBooks
o Attend a seminars
o Hire a person or
company who knows
their stuff
@NicoleKroese | #LikeableLearning | @NewYorkXPO
HOW CANLIKEABLE HELP?
@NicoleKroese | #LikeableLearning | @NewYorkXPO
OFFLINE MARKETING SUPPORT
@NicoleKroese | #LikeableLearning | @NewYorkXPO
HYPER-TARGETEDADVERTISING & TURBOPOST™
TURBOPOST ™
Tur • bo •post
“Likeable’s proprietary method
of automatically and
strategically boosting posts to
Facebook to fans and their
friends.”
- Dave Kerpen
@NicoleKroese | #LikeableLearning | @NewYorkXPO
CONTENT SCHEDULEDAND MANAGED FOR YOU
@NicoleKroese | #LikeableLearning | @NewYorkXPO
CUSTOMMOBILE WEB PROFILE
@NicoleKroese | #LikeableLearning | @NewYorkXPO
LIKEABLE TRAININGAND EDUCATION-Educational Training Webinars
-Expert Customer Service
-Free Resources
-A Social Media Success Team
@NicoleKroese | #LikeableLearning | @NewYorkXPO
SOCIAL MEDIA HEALTH CHECK…
o Do many of my current customers already know where to
find me on social media?
o Do I have regular interactions with happy customers
online?
o Am I aware of my reputation and participation on my top
three most-used social media sites?
o Am I posting original content from my business on social
at least once weekly, using targeting and boosting, and
getting consistent likes, comments, and shares?
@NicoleKroese | #LikeableLearning | @NewYorkXPO
WANT TO LEARN MORE?AT THE EXPO: Visit us a booth #232 & see a demo*
Anytime: Schedule a FREE consultation & demo to learn about Likeable Local! www.likeabledemo.com or call 212-359-4347!
*Special Promotion: FREE MONTH at the show!
@NicoleKroese | #LikeableLearning | @NewYorkXPO
GRAND PRIZE!
CONTACTNicole Kroese
TWITTER@nicolekroese
PHONE212-359-4347
QUESTIONS? Don’t forget to visit Likeable Local at Booth #232
@NicoleKroese | #LikeableLearning | @NewYorkXPO