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LocalNetworkModel:StrategicPartners,

IndustryEvents,andBranding

HeatherOzurNationalPresident-elect

PalmSprings,CA

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Increasedawarenessofenhancedevents

GrowthinREALTOR®membershipsandincreasedmember

satisfaction

Increasedoperatingbudgets

Feedbackforimplementation

LocalAffiliateshappywithshifttoStrategicPartners

NetworkModel

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STRATEGICPARTNERSHIPS

WHAT’SNEW:•  Shiftfrom“LocalAffiliates”to“StrategicPartners”•  IncreasedrevenuetolocalNetwork 3

NationalAffiliate

MUSTholdmembershipata

LocalAssociationofREALTORS®

PaysLocal,StateandNationaldues•  ListedasaMember•  eConnectNewsletter• Accesstowww.wcr.org

Ableto:•  Treasurer•  DirectorofMembership•  ProjectTeam–Leader/Chair

•  Vote

Maximum:20%oflocalnetworkmembership

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LocalAffiliateMembers

StrategicPartners

BenefitstoStrategicPartner• Multiplelevelsandbenefits• VisibilitywithREALTORS®• Opportunitiestoshowcaseproducts/expertise

• ParticipateonProjectTeams

BenefitstoNetwork

• Morerevenueopportunities• EmphasizesREALTOR®members

• Enablesbestfitbetweenservicesandmemberneeds

• UseofStrategicPartnerexpertiseonProjectTeams

BestPracticeTransition

• 100%ofrevenueremainsatlocallevel

• Broaderexposure• Moretargetedmarketing

xLocalAffiliatestoStrategicPartners

StrategicPartners

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StrategicPartnerships

Platinum Gold Silver Bronze Basic$1,200

[exampleonly]

$600[exampleonly]

$300[exampleonly]

Suggesteddollaramount=2xSilverAmount

Suggesteddollaramount=2x

BronzeAmount

Suggesteddollaramount=2xBasicAmount

CertificatesforcomplimentaryNetworkmeetingattendance* 8 4 2 1AdmissionatMemberRate

CertificatesforcomplimentaryNetworkmeetingattendanceforREALTOR®guests 4 3 2 1

One2-minutepresentationataNetworkmeeting * *Recognitiononmeetingpromotionalmaterials * *

CompanymaterialsondisplaytableatNetworkmeetings * * *DisplayofbanneratNetworkmeetings** *

RecognitiononNetworkwebsite * * * * *LivelinktoCompanywebsiteonNetworkwebsite * *

PowerPointrecognitionatNetworkmeetings(ifavailable) * * * *MailinglistofNetworkmembers * *

Firstopportunitytosponsoreducationeventwhenspeaking *

Women'sCouncilAnnualStrategicPartnershipOpportunities

Benefits

PartnershipLevels

$2,400[exampleonly]

Suggesteddollaramount=2xGoldAmount

$150[exampleonly]

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Finditat:wcr.org>NetworkTools>NetworkBusinessPlanning

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TransitioningLocalAffiliatestoStrategicPartners

CriticalConversations•  Reviewtheprofileofthelocalaffiliate•  Workwiththegroupatyourtable:

•  Walkthroughtheconversationitwouldtaketotransitionthislocalaffiliatetoastrategicpartner

•  Usetheoutlineofkeypointsasaguide,customizingtheconversationtotheneedsandinterestsofthelocalaffiliate

•  Preparetoshareyourinsightswiththeroom•  Shareexamplesofbenefitsthatcouldbeofferedstrategicpartners

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ENHANCED/TARGETEDEVENTSWHAT’SNEW:•  Reduced#ofrequiredevents•  Emphasisonquality,notquantity•  IndustryEvents/NetworkingEvents 9

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Industry&NetworkingEventsMinimumSix(6)per/year

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IndustryEvents Networking/RelationshipBuildingEvents

•  Minimumof4/year;1/quarter•  Timely•  Issue/Relevant•  ProfessionalDevelopment•  Memberincome-generating

•  1outof4MUSTfocusondevelopmentofbusinessleadershipskills

•  1outof4MUSTcollaboratewith:•  OtherlocalNetworks•  LocalREALTOR®Association•  Relatedrealestateorganizations

•  Minimumtwo(2)additionalevents•  Memberonly•  Mastermindgroups•  Lunchandlearn•  Roundtables•  Networkingevents•  Socialevent•  Relationshipbuilding

QualityoverQuantity!

IndustryEvents:ExamplesandBestPractices

•  Format•  Singlepaidspeaker–regionallyornationallyknown•  Panelofexpertswithskilledmoderator•  Debateorforumonpoliticalorindustryissuewithlocalrepresentatives

•  Pricing•  Tiered

•  Member/StrategicPartner•  Non-memberREALTOR®•  Public/Non-StrategicPartner

•  Early-birdrates,creditcards,refundpolicy11

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IndustryEvents:ExamplesandBestPractices

•  EventOnlinePlatforms&Tools•  Eventbrite(set-up,promote,manage)•  Square(payments)

•  Targetmarketingforevents•  Collaboration•  GrowMembership

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IndustryEvents:StrategicCollaboration

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Women’sCouncilofREALTORS®

YoungProfessionalNetwork(YPN)

HispanicRealEstate

Professionals(NAHREP)

Local/StateAssociationofREALTORS®

ResidentialRealEstate

Council(RRC/CRS)

AsianRealEstate

AssociationofAmerica(AAREA)

LocalChamberofCommerce

OtherNetworksofWomen’sCouncilofREALTORS®

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NetworkRevenue

Mission-focusedRevenue

Fundraisers

Dues

EventRegistration

Fees

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Strategic

Partnerships

NetworkingProgramsExamples&BestPractices

•  NetworkingEvents•  Exclusive“memberonly”•  Emphasisonnetworkingandrelationship-building

•  Intensivesharingofexperience•  Memberrecruitment

•  “NetworkTools”Resources•  Winningprogramideas•  PlanningGuides

15Finditat:wcr.org>NetworkTools>Programs

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INVITESYOUTOATTENDITSANNUAL

DESERTCITIESMAYORS’PANEL&LUNCHEON

September8th,2017

INDIANWELLSCOUNTRYCLUB

11:00AM–1:30PM

(Checkinbeginsat11:00–Lunchservedat11:45)

Wearehonoredtohaveonceagain,ourDistinguishedCoachellaValleyMayors,whowillgiveusthe411ontheirEconomies,RealEstateDevelopments,FuturePlansandCurrentTrends.

YouwillNOTwanttomissthis!

ReservationsandTicketsareavailablethroughEVENTBRITEonly,andwillnotbesoldatthedoor.

Thisisoneofourmostpopulareventsandspaceislimited.

EarlyBirdPricing:NowthroughAug.31st: $30.00forWomen’sCouncilMembers

$45.00forallNON-Members

RegularPricingSept.1st–Sept.6th: $35.00forWomen’sCouncilMembers

$50.00forallNON-Members

Eventbritelink:http://bit.ly/WCRMayorPanel

WeThankourStrategicPartners

DougMotzInsurancePSRARCDAR

JulissaUrritia-WellsFargoHomeMortgageMonCherieFotographyJoanParker-PropertyID

BryanOzur–FirstAmericanNHD&HomeWarrantyDoraPaige-FranklinLoanCenter

JanetWilliams-HouseMastersKathleenBuys–FirstAmericanTitleDonFese–FidelityNationalTitle

PennyOlender–FidelityNationalHomeWarranty&DisclosureSource

www.wcrpsdc.orginfo@wcrpsdc.org

ForWomen’sCouncilMembershipinfo,gotowww.WCR.org,andClickon“JoinNow”

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WE'RE A GREAT TEAM

HERE IN LONG BEACH

MEMBERSHIP PEP RALLY

COME OUT TO HEAR OUR 2017 GAME PLAN

JANUARY 19TH 2017

AT ECCOS PIZZA (BELLFLOWER BLVD & STEARNS) 5PM-7PM

$10 A PERSON INCLUDES ENTRY, SLICE OF PIZZA & BEER

LET’S SEE YOUR SPIRIT LONG BEACH!!!! JOIN US IN OUR FIRST EVER MEMBERSHIP PEP RALLY. YOU DO NOT NEED TO BE A MEMBER TO ATTEND. WE ENCOURAGE ANYONE WITH QUESTIONS ABOUT MEMBERSHIP TO JOIN US AND ALSO OUR FRIENDS THAT WANT TO HAVE SOME FUN. WEAR YOUR FAVORITE TEAM JERSEY AND SHOW YOUR SPIRIT. LET’S KICK OFF THE NEW YEAR RIGHT! TO PURCHASE TICKETS: HTTPS://LBWCOUNCILPEPRALLY.EVENTBRITE.COM

Pep RallyMembership

Wed. January 24th 5-7pm

Please wear Women's Council blue & yellow or your favorite

team jersey to show your spirit! For Tickets:

https://2018LongBeachPepRally.eventbrite.com

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Come join us for… “Appy” Hour Technology Mixer with Barbara Betts Cost is FREE for Women’s Council Long Beach Members & Strategic Partners; $35 Non-Member Please RSVP by March 4th at: AppyHourMixer.eventbrite.com Just another way we say thank you to our

members for seeing the value in belonging to

Women’s Council Long Beach. Join us for an

early evening of fun and learn the latest,

greatest real estate related apps from our very

own Program Director, top producer Barbara

Betts. She will demonstrate apps she currently

uses to run her successful real estate business

and have Q & A as well. Don’t miss out on this

exclusive opportunity to network with some of

the most professional REALTORS® in Long Beach.

Questions about this event? info@wcrlongbeach.com

Tuesday 3/8/16 from 4:30-6:30 Acapulco Cantina @ Marina Pacifica 6270 E. PCH (Next to Nordstrom Rack) A FREE Member Benefit Cocktails, Food, Raffles and Fun! App Demonstration 5-6 pm

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MarketingResources•  Who’syourAudience?•  What’stheGoaloftheEvent?•  EventPromotion

•  Socialmedia•  Flyers(NetworkTools)•  ConstantContact,MailChimp,etc.•  Marketingcollaboration•  LocalAssociationofREALTORS®/Brokermeetings

•  Industry/Businessmedia•  www.wcr.org

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Flyertemplatesatwcr.org>NetworkTools>Marketing&Communications>MarketingActionKit

Communications

•  ForEvents•  60-dayleadtimeforallevents

•  Post-localwebsiteprovidedbyNational•  30daysbeforeevent–e-blast/Flyer

•  EditabletemplatesinNetworkTools

•  2weeksbefore-2-3e-blasts•  Daybefore-reminderemail

•  ExternalcommunicationstrategywithlocalREALTOR®Association

21Editabletemplatesatwcr.org>NetworkTools>Marketing&Communications

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TransformingOurIndustryEvents

Let’sWorkOnIt!•  CreateanIndustryEvent•  PresentationStyleRoomStepUp•  CollaborationPartners?Whythem?•  Venue•  Marketing:

•  Membersandbeyondyourmembership•  Otherindustryprofessionals•  non-industryaudiences

•  Memorableevent•  Timeline&CommunicationStrategy

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IndustryEventsReporting

•  Programactivityreportform•  OnlinePDF

•  Reportinformationforeachprogram•  Date•  Title•  Typeofactivity•  #ofAttendeesbytype

•  REALTORS®•  StrategicPartners•  Guests

•  Collaboration/Partnership•  CompleteaftereachprogramtoassistwithQuarterlyreports 23

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NetworkRevenue

Mission-focusedRevenue

Fundraisers

Dues

EventRegistration

Fees

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Strategic

Partnerships

IndustryandAssociationRelationsRaisingtheawareness,visibility,valueandinfluenceofWomen’sCouncilintheindustryandthecommunity

•  StartwithyourLocalREALTOR® Association...1.  Setagoalfortherelationship

thatprovidesmutualvalue2.  EngagetheLocalAssociation

StaffExecutive(AE/COE)3.  GetinvolvedintheLocal

Association4.  Extendaninvitationtoget

involvedintheNetwork5.  TaskistoASK!6.  Workatit! 25

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BRANDINGANDINDUSTRYRELATIONSWHAT’SNEW:•  2018BrandingGuidelines•  Consistentmission;consistentbrand•  NoThemes 26

GuidelinesforBranding•  Conveyprofessionalismtotheindustryandpublic•  UseOfficialCorporateLogoonly•  “GetReady”logoisgone

OfficialCorporateLogoLocalNetwork

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DownloadfullBrandingGuidelines:wcr.org>AboutUs>LogoDownloads

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GuidelinesforBranding

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•  ConsistentbrandacrossallNetworks–noalterations,nothemes•  Onemission;onebrand

INCORRECTCORRECT

CustomNetworkLogo

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GuidelinesforBranding

Networkname:Describeswhatweare• Women’sCouncilofREALTORS®Texas• Women’sCouncilofREALTORS®HighlandLakes• Women’sCouncilLongBeach•  MylocalnetworkisPalmSprings/DesertCities

DONOTSAY:•  SacramentoNetwork•  Women’sCouncilofREALTORS®TexasState•  Women’sCouncilofREALTORS®HighlandLakesNetwork•  LongBeachNetworkoftheWomen’sCouncilofREALTORS®•  DeltaLocalNetwork,Women’sCouncilofREALTORS®•  HighlandLakesChapteroftheWomen’sCouncilofREALTORS® 30

Facebook–NameChangeProcess

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HeatherOzur,NationalPresident-elect(760)578-1315orHeather@HeatherOzur.com

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