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TRANSCRIPT
Marketing Enhancement Proposal
Presented by Rick Todd, CEO
2140 Bagnell Dam Blvd., Suite 203Lake Ozark, Missouri 65049
573-692-1221877-875-5949 fax
Sample-Toll Free 800# Info Line Ad Placement
Sample-Toll Free 800# Info Line Ad Placement
Sample-Toll Free 800# Info Line Ad Placement
Generation of New Revenue
“Creation Of An 800# Deal Page”
How The Toll Free 800# Info Line Works
• Business Owner Creates a “Call to Action” Ad• Special Pricing
• This Week Only
• Etc.
• Prospective Customer Calls 24-Hour Recorded 800# Info Line• Customer listens to a 30-60 second mini audio ad that builds curiosity and interest to get
special pricing, sale start/end dates, number of units for sale, etc.
• Audio Ad prompts them to say “Yes”
• When Prospective Customer says “Yes”• They are directly connected to whoever the customer would like them to be
connected to (Salesman, Customer Service, Owner, etc.)
Benefits of Toll Free 800# Info Line• Direct Connect “LIVE” conversation with prospective customer (you must
talk to the prospective customer before you can convert them into a CUSTOMER)
• Email notification to whoever customer wants it to be sent to (salesman, customer service, owner, etc…….contains the telephone number of the caller (100% of the time) and their name (85% of the time))
• Text notification to whoever customer wants it to be sent to (salesman, customer service, owner, etc…….. contains the telephone number of the caller (100% of the time) and their name (85% of the time))
DIRECT CALL, EMAIL NOTIFICATION AND TEXT NOTIFICATION IDENTIFIES WHAT ITEM CALLER IS INQUIRING ABOUT….BEFORE ENGAGEMENT OF A LIVE CONVERSATION AND WITHIN THE EMAIL AND TEXT NOTIFICATION, VIA THE
EXTENSION NUMBER.
Direct Connect/Conversation with Caller (Examples)
• Auto Financing Call to Action• Talk about general financing terms while letting the caller know that it is in their best
interest to have the automobile they want picked out before they seek financing-invite them to the lot to do so by scheduling an appointment
• Commercial Truck/Tractor/Combine Call to Action• Too much detailed information may make a prospective buyer think the advertised
unit does not fit their needs, and prompt them to call a competitor when OUR customer may have multiple units to choose from that may fit the prospective buyer’s needs
SIMPLY PLACING AN ADVERTISEMENT IN A WEEKLY PUBLICATION MIGHT NOT BE ENOUGH TO GENERATE A CALL THAT LEADS TO A LIVE CONVERSATION.
THE CREATION OF A CALL TO ACTION AD THAT WILL PROMPT A CALL THAT DELIVERS A LIVE CONVERSATION GREATLY ENHANCES THE POSSIBILITY OF A SALE FROM THAT
PRINT AD THROUGH THE GENERATION OF A LIVE CONVERSATION.
• Placement of Customer Service Calls• The DO NOT CALL LIST is not violated since the call was generated by
caller…..you have the opportunity to call them back until they disclose that they are on the DO NOT CALL LIST list
EMAIL & TEXT NOTIFICATIONS (with caller not direct connected-Examples)
Email Notification of 800# Call Text Notification of 800# Call
Affordable Pricing
• Assignment (by Outside the Box Marketing) of 800# and Extensions 10 Extensions $104 per Month $10.40 per Extension 20 Extensions $149 per Month $ 7.45 per Extension 30 Extensions $194 per Month $ 6.47 per Extension
• Assignment of Exclusive 800# and Extensions 40 Extensions $239 per Month $ 5.98 per Extension 50 Extensions $284 per Month $ 5.68 per Extension 100 Extensions $529 per Month $ 5.29 per Extension 101+ Extensions CALL As Low as $3.30 per Extension
One Time Set-Up Charge $199 Per Direct Connect/Notify Charge $20
Per Recording Charge 800 # per Minute Charge$10 if we record Up to 1,000 minutes FREE
$5 if WAV Sound Recording Provided Every 1,000 thereafter $50 per 1,000 minutes
Limited Time Bonus OfferFor ALL 800# Info Line Subscribers-WITHIN 90 DAYS OF AGREEMENT BETWEEN AND
USE OF ASSIGNED 800# INFO LINE NUMBER AND EXTENSION# CAN BE USED IN ALL ADVERTISEMENTS
• FLYERS• SIGNS/RIDERS PLACED ON ITEMS FOR SALE• NEWSPAPERS• NATIONAL SPECIALTY PUBLICATIONS• FACEBOOK• WEBSITE• EMAIL• TRADITIONAL MAIL• POSTCARDS• RADIO• BUSINESS CARDS
JUST 2X PER EXTENSION CHARGE TO AND
CAN SET THEIR OWN CHARGES TO THEIR CUSTOMERS