local search: getting ahead with google+

LOCAL SEARCH:Getting Ahead with

Google+

2

Rhea Drysdale, CEOOutspoken Media, Inc.Troy, NY

@Rhea | @outspokenmediahttp://outspokenmedia.com/

http://outspokenmedia.com/

http://outspokenmedia.com/

It’s kind of a big deal.

Link vs

Citation

http://moz.com/local-search-ranking-factors

http://moz.com/local-search-ranking-factors

Clean it up.

You get what you PAY FOR and Google Places

is...

Claim personalize

d URL

https://support.google.com/plus/answer/2676340?p=claim_url&rd=1

https://support.google.com/plus/answer/2676340?p=claim_url&rd=1

Use widgets

CONTENT

CLAIM YOUR

BRAND!

Mark it up.

http://schema.org/LocalBusiness

http://schema.org/LocalBusiness

http://www.microdatagenerator.com/local-business-schema/richsnippets

http://www.microdatagenerator.com/local-business-schema/

http://www.google.com/webmasters/tools/richsnippets

http://www.google.com/webmasters/tools/richsnippets

Schedule time.

Build an editorial calendar.

Identify appropriate media partners

Identify influencers.

REVIEWS

Track the conversatio

n.

http://wiki.kenburbary.com/

Use filters

Segment phrases

Manage your

reputation.

BEYOND+

Hire Studio 360!

Get mobile.

http://www.responsinator.com/http://mattkersley.com/responsive/

http://www.responsinator.com/

http://mattkersley.com/responsive/

Get the deck:http://www.slideshare.net/rdrysdale

Say [email protected]: @Rhea | @outspokenmedia

local search: getting ahead with google+

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