local seo made simple

33
Local SEO Made Simple

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Page 1: Local SEO Made Simple

| TDM Customer Journey 1

Local SEO Made Simple

Page 2: Local SEO Made Simple

| TDM Customer Journey 2

Andy Thomson

SEO Specialist@andythomson99

Today’s Presenters

Taylor Pettis

Sr. Marketing Manager@tpettis

linkd.in/1dsZJAa

Page 3: Local SEO Made Simple

| TDM Customer Journey 3

Agenda• What is SEO?• What is Local SEO?• Key Elements of Local• Three Deep’s Local SEO• How is Your Customer Searching• Where to Start• Ongoing Steps• Questions

Page 4: Local SEO Made Simple

| TDM Customer Journey 4

What is SEO?

Page 5: Local SEO Made Simple

| TDM Customer Journey 5

What is Local SEO?

Page 6: Local SEO Made Simple

| TDM Customer Journey 6

Key Elements1. User Intent2. Location Based3. Mobile Focused4. Changing fast

What is Local SEO?

Page 7: Local SEO Made Simple

| TDM Customer Journey 7

• Navigational• Informational• Commercial (note: a commercial query is an

informational search with future business implications – i.e., comparison searches)

• Transactional

Source: https://searchenginewatch.com/sew/how-to/2234448/keywords-are-dead-long-live-user-intent

User Intent

Page 8: Local SEO Made Simple

| TDM Customer Journey 8

The location of the searching device is the Centroid, the center of the search area

Location Based

Page 9: Local SEO Made Simple

| TDM Customer Journey 9

Google is designed for mobile devices

Mobile Focused

Page 11: Local SEO Made Simple

| TDM Customer Journey 11

Diary of an Address Change

https://moz.com/ugc/local-seo-case-study-the-diary-of-an-address-change

Page 12: Local SEO Made Simple

| TDM Customer Journey 12

Diary of an Address Change

Page 13: Local SEO Made Simple

| TDM Customer Journey 13

How is Your Customer Searching?Minneapolis St. Paul

Page 14: Local SEO Made Simple

| TDM Customer Journey 14

How is Your Customer Searching?

Page 15: Local SEO Made Simple

| TDM Customer Journey 15

How is Your Customer Searching?

Brick Oven Pizza Parlors

Page 16: Local SEO Made Simple

| TDM Customer Journey 16

How is Your Customer Searching?

Page 17: Local SEO Made Simple

| TDM Customer Journey 17

1. What kind of business are you?2. What is your current situation?3. What needs to be done?

Where to Start?

Page 18: Local SEO Made Simple

| TDM Customer Journey 18

Where to Start?

Page 19: Local SEO Made Simple

| TDM Customer Journey 19

Where to Start?

Page 20: Local SEO Made Simple

| TDM Customer Journey 20

Get your information together

https://moz.com/blog/ultimate-local-seo-audit

Page 21: Local SEO Made Simple

| TDM Customer Journey 21

Website Optimization

Page 22: Local SEO Made Simple

| TDM Customer Journey 22

Name, Address, and Phone Number (NAP)

Local SEO and Schema.org

Page 23: Local SEO Made Simple

| TDM Customer Journey 23

http://business.google.com • Combines and manages Google properties• Google+, YouTube, Google Maps

Google My Business

Page 24: Local SEO Made Simple

| TDM Customer Journey 24

Facebook

Page 25: Local SEO Made Simple

| TDM Customer Journey 25

Use Google AnalyticsSign up for Moz Local or other tools

Tracking Progress

Page 26: Local SEO Made Simple

| TDM Customer Journey 26

Use Google Analytics

Audience > Geo > Location > Country > StateCompare Date Range

Tracking Progress

Page 27: Local SEO Made Simple

| TDM Customer Journey 27

Use Moz Local

Tracking Progress

Page 28: Local SEO Made Simple

| TDM Customer Journey 28

Managing Citations• Don’t be afraid to call the help line• Close outdated and merge when

possible

Fine Tuning

Page 29: Local SEO Made Simple

| TDM Customer Journey 29

Encourage – Don’t Incentivize• Add to schema when appropriate

Reviews

Page 30: Local SEO Made Simple

| TDM Customer Journey 30

Local-focused content• Target neighborhoods when appropriate• Use these tips for concepts

Create Content

Page 31: Local SEO Made Simple

| TDM Customer Journey 31

Read Blogs, Watch Webinars

People to watch:• Mirriam Ellis• Phil Rozek• Casey Meraz• Three Deep!

Stay Up-to-Date

Page 32: Local SEO Made Simple

| TDM Customer Journey 32

Anatomy of Local SEO E-Book

SEO Scan for first 10 companies interested

Free E-Book

Page 33: Local SEO Made Simple

| TDM Customer Journey 33

Questions?