local seo + mobile friendly websites -- chester county marketing group april 2015

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educating freelancers & small business owners in northern chester county pa Improving Your Local SEO + Impact of Google’s Mobile Friendly Algorithm April 2015 Speaker: Jeff Tincher

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educating freelancers & small business owners in northern chester county pa

Improving Your Local SEO + Impact of Google’s Mobile Friendly AlgorithmApril 2015Speaker: Jeff Tincher

www.ChescoMarketing.com | [email protected] #ChescoMG

Share your story...around the table 30-second intros

❖ Name & Business❖ Website❖ Services/Products you offer❖ If freelancer, your ideal client and/or project

...now share ours.Share our events on social media!http://www.chescomarketing.com/share/

www.ChescoMarketing.com | [email protected] #ChescoMG

What is Local SEO?Local SEO is just what it sounds like.

Any business that gets some of its customers locally can take advantage of local SEO.

That could be a pizza parlor, hardware store, agent, broker, dentist, or lawyer.

If you have a physical address or work in a specific geographic area, you have to get your local SEO going.

www.ChescoMarketing.com | [email protected] #ChescoMG

Top Factors for Local SEO1. On Site Optimization

a. title, urls, headings, description, contentb. no duplicate contentc. non-www to www redirect is setup

2. NAP (Name Address Phone)a. make sure everything, everywhere is spelled

the same!b. Name is very important

3. Citationsa. a mention of your business name, address,

phone, etc.

You run a local pizza shop and in one place you call your business “Joe’s Pizza” and in another “Joe’s Chicago Style Pizza” and maybe another place called “Joe’s Pizza - Best Pizza in Exton”.

www.ChescoMarketing.com | [email protected] #ChescoMG

On Site Optimizations❖ Do localized Keyword Research

❖ Use those keywords in these important areas:➢ Page Title➢ Meta description➢ H1 Heading➢ Filename➢ Image Alt Attribute➢ through body text➢ URL

www.ChescoMarketing.com | [email protected] #ChescoMG

Clean Up Your NAP❖ Decide on HOW you want your

business name, address, phone to appear.

❖ Update EACH profile and accounts - YELP, YP, G+, etc.

❖ Add photos & categories

Your listings are inconsistent across 9 engines. See the issues below.

Consistent listing information across the web is critical to ranking well on local search engines.

www.ChescoMarketing.com | [email protected] #ChescoMG

Where to Get Citations to Improve Your Local Search Engine Rankings❖ Local search engines will grab citations from

Yelp, YP, Foursquare, etc.

❖ Local Blogs

❖ Business blogs or websites

❖ Chamber of Commerce

❖ Online directory lists

www.ChescoMarketing.com | [email protected] #ChescoMG

Use Online Directories or Index❖ Claim any existing directory

listings

❖ Add your business to the major directories

❖ Business must have:➢ business name➢ local phone number

matching city or location➢ physical street address

❖ Make sure your listings are 100% complete

www.ChescoMarketing.com | [email protected] #ChescoMG

BREAKING'Mobilegeddon' could be bad news for 40% of top websites.-- USA Today 4/21

The world's biggest search engine shakes up its algorithmsThe Economist, April 20, 2015

'Mobilegeddon': Google To Punish Mobile-Hostile Sites Starting TodaySlashdot 4/21

www.ChescoMarketing.com | [email protected] #ChescoMG

What is the Impact of “Mobilegeddon”

❖ potentially give a ranking boost to mobile-friendly pages in Google SERPs

❖ Does NOT affect searches from desktop or tablets, only MOBILE.

❖ Only core search results are affected, not Local, News, Videos, Images.

❖ Hard hit to non-mobile friendly sites, worse than both the Panda & Penguin algorithms which affected 11% of search results.

image from SearchEngineLand.com

www.ChescoMarketing.com | [email protected] #ChescoMG

Is your site Mobile Friendly Now??

❖ Did you procrastinate or not know how to get your site mobile friendly?

❖ Do you still need to worry??

❖ What if I update my website and it’s mobile-friendly in a week or a month? Will I still be penalized?

GOOD NEWS!!!Unlike previous algorithm tweaks, websites can upgrade their "mobile-friendliness" at any time to appear higher in Google's search results!

TEST YOUR SITE: https://www.google.com/webmasters/tools/mobile-friendly/

www.ChescoMarketing.com | [email protected] #ChescoMG

Need SEO Assistance?Give me a call for a 30 minute consult and FREE basic SEO Audit of your site.

Jeff Tincher - 610 Digital, LLC

[email protected]

610-590-4824

www.610Digital.com