local seo & why it is vital€¦ · why local seo? on page signals 21% link signals 18%...
TRANSCRIPT
Local SEO & Why It Is Vital
By Sandy Edwards
About Who I Am
• Currently, Work with over 150 businesses on their websites and online marketing.
• Built over 100 WordPress websites
• Claimed over 1000 Local Listings
• Worked on over 60 Citation Campaigns
What is Local SEO?
•Components to Local SEO• Local Listings
• Google+ My Business
• Yahoo Local
• Bing Maps
• Yelp
•Citations Sites•Online Reviews
Why Local SEO?
On Page Signals21%
Link Signals18%
External Local Signals15%
My Business Signals15%
Review Signals10%
Social Signals6%
Behavioral Signals7%
Personalization8%
OVERALL RANKING FACTORS
Local Effects 53% of the Ranking Factors
According to Moz.com
Google+ My Business
• Local Listing Leader
• Social Media Platform
•Most Used Search Engine
•Heavy Mobile Traffic
•Greatly Improves SEO
Yelp Listing
•Used by Iphone's Siri
•Mobile Review App
•Consumers Trust It
•Greatly Improves SEO
Bing Listing
•Used by Windows Phones
•Displays in Bing Local
•Only used by 20% of searchers
• Improves SEO
Yahoo Listing
•Displays in Yahoo Search
•Uses Yelp Reviews
•Only used by 10% of searchers
• Improves SEO
Claiming Listings
•NAP (Name, Address, Phone) Identical on all listings
• Listings are 100% filled in
•Add at least 10 photos when possible
•Add a video when possible
•Respond to Reviews
Top 5 Negative Ranking Factors
1. Listing detected at false location
2. Incorrect Business Categories
3. Mismatched NAP (Name, Address, Phone)
4. Keyword Stuffing in Business Name
5. Presence of Multiple Listings
*Data from moz.com
Google+ My Business
Google+ My Business
Google+ My Business
Unclaimed Claimed
Google+ My Business
Google+ My Business
Google+ My Business
Yelp Listing
Biz.yelp.com/claiming
Yelp Listing
Yelp Listing
Yelp Listing
Bing Listing
Bing Listing
Bing Listing
Bing Listing
Bing Listing
Bing Listing
Bing Listing
Yahoo Listing
Yahoo Listing
Yahoo Listing
Yahoo Listing
Yahoo Listing
Citation Listings
• Used for building domain strength
• Can be claimed Manually
• Several claiming services exist
• Moz lists citations by category• http://moz.com/learn/local/citations-by-category
Top Things to Remember
• Always keep NAP (Name, Address, Phone) identical
• Slowly distribute citations over time
• Do not duplicate listings
• Use Local based Citations, and National Citations
Top Citation Sites – Depends on Industry
• Yellowpages.com
• Manta.com
• Facebook.com
• Local.yahoo.com
• Superpages.com
• Yelp.com
• Urbanspoon.com
• Weddingwire.com
• Local.com
• Dexknows.com
• Angieslist.com
• Yellowbook.com
• Bbb.org
• Gigsalad.com
• Thumbtack.com
• Merchantcircle.com
Citation Submission Companies
• BrightLocal – brightlocal.com
• MozLocal – moz.com/local
• Whitespark – whitespark.ca
• Local Site Submit – localsitesubmit.com
• Local Citation Services – localcitationservices.com
• Citation Building Group – citationbuildinggroup.com
Reviews, Reviews, Reviews
• 10% of Rankings come from Reviews
• Can set you apart from competitors
• No such thing as a bad review
• Respond to Reviews when possible
• Always respond to negative reviews
• Increases Potential Conversions
• Increases Consumer Trust
Reviews, Reviews, Reviews
Questions?