local & social: maximising visibility
Post on 17-Oct-2014
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My 2013 presentation for SES London.TRANSCRIPT
London| 18–21 February
Local & SocialMaximising Visiblity
Andrew GirdwoodDigitasLBiMedia Innovations Director
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
•Search•Social•Serendipity
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
In it to win it
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
But i
t’s tr
ue!
Wanky things agencies say
“In it to win it”
“Proactive”
“belongs to your in house team”
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
How do you blast off?
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
500 unique, Edinburgh searches.
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
Loyalty
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
SocialModern SEOPaid Media
Loyalty
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
ShareableTopicalLocal
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
Real Life
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
Takeaways•Be in it to win it
•Build and engage with a community
•Let your local teams assist your online efforts.
@AndrewGirdwood
London| 18–21 February 2013 | #SESLON
Image Credits
• http://www.flickr.com/photos/dongga/5605563602/
• http://www.flickr.com/photos/paulgi/280789933/
• http://www.flickr.com/photos/alexander_barreto/2426286680/
• http://www.flickr.com/photos/jurvetson/1055810551/
• http://www.flickr.com/photos/nidhug/5294599921/
• http://www.flickr.com/photos/bensonkua/3150903855/
@AndrewGirdwood