local websites: 3 reasons they outperform landing pages (and deliver better seo!)

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Branded Local Sites: 3 Reasons they Outperform Landing Pages (and deliver better SEO!) Webinar Preview

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Research shows that consumers are local in every step of the purchase funnel -- they search, shop, and purchase locally, making it imperative for national brands to have a strong local presence online. Local websites is the single most effective solution to optimize and capture the attention of consumers searching online.

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Page 1: Local Websites: 3 Reasons they Outperform Landing Pages (and deliver better SEO!)

Branded Local Sites:

3 Reasons they OutperformLanding Pages (and deliver better SEO!)Webinar Preview

Page 2: Local Websites: 3 Reasons they Outperform Landing Pages (and deliver better SEO!)

LOCAL SITES HAVE EVOLVED...

… AND ARE FOUNDATIONAL TO THE LEADS-GENERATION PROCESS.

Extensions of location finder

Campaign landing pages

Stand alone local sites

Page 3: Local Websites: 3 Reasons they Outperform Landing Pages (and deliver better SEO!)

LOCAL SEO IS THE BEST WAY

TO ACQUIRE CUSTOMERS

http://www.seroundtable.com/google-unique-content-15406.htmlhttp://www.statisticbrain.com/google-searches/

1. Consumers use the web to get information

2. More and more of that information is about local businesses

3. Organic traffic is the most effective way to attract customers

Page 4: Local Websites: 3 Reasons they Outperform Landing Pages (and deliver better SEO!)

SEM CAN BE PROHIBITIVELY EXPENSIVE

http://www.poweredbysearch.com/expensive-ppc-keywords-adwords/

Page 5: Local Websites: 3 Reasons they Outperform Landing Pages (and deliver better SEO!)

FOR THE REMAINDER OF THE SLIDES, JOIN US ON TUESDAY, MAY 20TH, AT 11AM PST / 2PM EST, 2014

Research shows that consumers are local in every step of the purchase funnel -- they search, shop, and purchase locally, making it imperative for national brands to have a strong local presence online. Local websites is the single most effective solution to optimize and capture the attention of consumers searching online.

REGISTER HERE: http://info.balihoo.com/BrandedLocalSitesMay2014_Registration.html

Webinar Speaker"Google claims that 97% of consumers search for local businesses online. These searches are critically important to national brands with local affiliates. Local sites are the core, with the other areas working in conjunction to enable a brand's local affiliates to be found by customers that are actively looking, and be relevant to those customers."Matt Long, VP Product Management, Balihoo